• How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve

  • Jul 17 2024
  • Duración: 59 m
  • Podcast

How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve Por arte de portada

How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve

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  • Resumen

  • I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who really knows what it's like to be a marketer on a board, Chris Burggraeve. Previously he was the Global CMO of AB InBev, he's since been on many boards and has even written a book explaining the playbook for being a successful CMO on board.

    Timestamps

    00:00 - Intro
    01:00 - Chris’ marketing background
    01:43 - What makes a great CMO
    05:08 - Making the case for marketing in the boardroom
    09:48 - How many CMO's have a seat at the table
    14:36 - Why every board should have a marketer
    24:06 - Is there a language problem for marketers in the boardroom?
    30:03 - Stakeholder outreach
    37:00 - What makes a successful board member
    40:00 - Skills that CMO’s need to retain a board seat
    46:26 - How to find board seats to get on
    49:44 - Chris transistion from large to small companies
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