Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into how the excitement around the tournament influences various sectors, including the impact on the hospitality industry, changes in consumer purchasing behaviours, and innovative marketing strategies employed by brands to capitalise on this major sporting event.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our research on the European Leisure market.

Timestamps:

(00:03) Introduction by Andrew McDougall

(01:18) General trends in consumer behaviour during Euro 2024

(04:40) German consumer behaviour and cultural influences

(06:58) Impact on the travel industry in Germany and the UK

(09:49) UK travel and hospitality industry reactions

(13:17) Influence on technology and retail sectors

(20:12) Brand campaigns about Euro 2024 that energise consumers

(26:10) Engaging consumers using social media during sporting events

(28:55) Opportunities for brands to engage with women during sporting events

(31:54) Takeaways

Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests:

Paul Davies, Category Director, Technology and Consumer Leisure, Mintel.

Silvia Hondt, Senior Analyst, Travel and Leisure, Mintel.