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Mintel Little Conversation

De: Mintel Little Conversation
  • Resumen

  • Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.
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Episodios
  • Are ultra-processed foods the new tobacco?
    Jul 19 2024

    Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune in to find out more!

    Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

    Find out how Mintel Consulting helps you make better strategic marketing decisions. Discover Mintel Ingredientscape AI and innovate with confidence.


    Timestamps:

    (00:03) Introduction

    (01:21) Discussion on Clean Label and consumer understanding

    (04:40) NutriScore and its adoption

    (06:52) WHO study on Ultra-Processed Foods

    (08:45) Convenience and affordability as purchase drivers

    (11:12) Industry response to Ultra-Processed Foods

    (13:44) Regulatory challenges for the food industry

    (15:33) Varying demographic perception to Ultra-Processed Foods

    (18:03) What do young consumers think

    (22:05) Key takeaways



    Host:

    Lynn Dornblaser, Principal Consultant, Mintel Consulting.


    Guests:

    David Jago, Principal Consultant, Mintel Consulting.

    Stephanie Mattucci, CFS, Director, Food and Drink Research, Mintel.

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    24 m
  • How Euro 2024 affects consumer travel, leisure and spending
    Jul 5 2024

    Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into how the excitement around the tournament influences various sectors, including the impact on the hospitality industry, changes in consumer purchasing behaviours, and innovative marketing strategies employed by brands to capitalise on this major sporting event.

    Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

    Visit the Mintel Store to explore all our research on the European Leisure market.

    Timestamps:

    (00:03) Introduction by Andrew McDougall

    (01:18) General trends in consumer behaviour during Euro 2024

    (04:40) German consumer behaviour and cultural influences

    (06:58) Impact on the travel industry in Germany and the UK

    (09:49) UK travel and hospitality industry reactions

    (13:17) Influence on technology and retail sectors

    (20:12) Brand campaigns about Euro 2024 that energise consumers

    (26:10) Engaging consumers using social media during sporting events

    (28:55) Opportunities for brands to engage with women during sporting events

    (31:54) Takeaways

    Host:

    Andrew McDougall, Director, Mintel Beauty and Personal Care.


    Guests:

    Paul Davies, Category Director, Technology and Consumer Leisure, Mintel.

    Silvia Hondt, Senior Analyst, Travel and Leisure, Mintel.

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    34 m
  • How AI is supercharging market research and innovation
    Jun 10 2024

    Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.

    Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

    Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.

    Timestamps:

    (00:00) Intro

    (01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI

    (11:42) Risks of adopting new technology earlier than planned

    (13:13) How should businesses devise an AI strategy

    (19:40) Use cases and how AI supercharges experts in market research

    (26:58) Using AI to create better models and analysis

    (33:03) Evolution of AI in market research in the near future



    Host:

    Andrew McDougall, Director, Mintel Beauty and Personal Care.



    Guests:

    Ben Arnold, Global Head of Data Science, Mintel.

    Jason Thomson, SVP of Innovation, Mintel.

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    41 m

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