• How Gymshark built a unicorn with influencers - Noel Mack

  • Jun 19 2024
  • Duración: 50 m
  • Podcast

How Gymshark built a unicorn with influencers - Noel Mack Por arte de portada

How Gymshark built a unicorn with influencers - Noel Mack

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  • Resumen

  • We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark. They're one of the original influencer and social media creative brands, growing to be Britain's fastest growing Unicorn. I'm joined by their Chief Brand Officer, Noel Mack, to give me the inside scoop on exactly how they did it.

    Timestamps

    00:00 - Intro
    02:29 - Gymshark Origins
    04:49 - How Noel Mack bet Ben Francis
    07:59 - What is a Chief Brand Officer?
    09:28 - How Gymshark do influencer marketing differently
    15:17 - Growing the Gymshark community
    20:38 - The benefits of being a newcomer
    22:59 - Working at a founder-led company
    25:36 - When Ben Francis met the Prime Minister
    29:09 - The challenges of scaling up fast
    37:21 - Launching the Gymshark flagship store in London
    43:22 - What’s it like working with Ben Francis?
    46:46 - Career advice from Noel Mack
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