Income claim messaging in the online space has gotten out of hand…

So in today’s episode of The How I Do Content Podcast I want to talk about it.

Now, I want to preface this by saying I believe that talking about money is NOT a bad thing – I love money and it’s a big driver for me. It’s also super inspiring and shows me what’s possible in business.

And, from a marketing perspective, I also know using income claim messaging works because it speaks to this desire many people have. Marketing after all is 100% psychology.

But this is not about whether it works or not…

This is about how I’m getting bored of the sheer amount of people who’ve made it their ENTIRE message and the ONLY WAY they market their business, themselves, and their offers.

So let’s talk about it!

Today’s episode of the How I Do Content Podcast is going to be short + sassy.

Something I want to do more of is share my thoughts on different messaging + marketing trends I see in the online space.

As someone who consumes a lot of content – I love observing how brands and businesses are marketing themselves online, and also seeing which strategies, tactics, and trends are the “it girl” of the month.

I LOVE marketing when it’s done well. Even though I have a degree in marketing, and I know as a marketer there’s always an element of strategy in what brands are doing – when they nail their marketing + their messaging…TAKE MY MONEY!

But, on the flip side, sometimes I really hate the icky marketing strategies, tactics, and trends I observe.

And this usually contributes to why you don't enjoy your time in the online space or marketing your business, right?!

But I’m forever on a mission to make messaging + marketing magic again!

And in today’s episode, I’m ready to break down one of the biggest online marketing trends right now – FACELESS MARKETING. I’m going to tell you what I really think about this trend.

I’ve just finished the launch for my new program, Micro Messaging, and even though I’m five years into business…

And even though I’ve launched a zillion times before…

And even though I have a really epic strategy and can create magical content…

Mindset was still my biggest challenge.

And here’s the thing about mindset – you’ll never reach a point where you don’t need to work on your mindset.

And today’s guest on the How I Do Content Podcast is going to share why prioritising your mindset is as important as prioritising your strategy – I’m joined by the magical Kirryn Lee.

Kirryn is an Energy & Mindset Coach who coaches heart-led entrepreneurs and leaders to go beyond the constraints of their fear so they can make BIG impact, show up with confidence, and thrive in life & business.

Her coaching stands on the pillars of energetics, emotions, and self-trust. She believes that once we open to our fullest expression of emotions, understand how our limiting beliefs are stored as energy in our field, and learn to confidently listen to the nudges of wisdom the body speaks, we become unstoppable!

If you’re ready to master your mindset to master your business – you’ll love this episode!

Things You’ll Learn in this Episode of How I Do Content

• How Kirryn moves through fear and uncertainty in her own business
• Why Kirryn believes mindset is just as important as strategy as a business owner
• The sneaky little mindset blocks that often pop up and hold you back especially when it comes time to launch

Connect with Kirryn Lee

• Follow Kirryn on Instagram @kirryn_lee/
• Apply for the Beta Round of Nail Your Launch Energy and Mindset here
• Listen to It Begins With You on Apple Podcasts or Spotify