Can you believe that in just over a month we’ll be waving bye bye-bye-bye to 2025 and welcoming in 2026 – that’s wild right?!

I swear to dog we started 2025 like 5 minutes ago – but here we are white knuckling it until the end of the year.

And I don’t know about you, but I’ve already started thinking about and planning what 2026 is going to look like for myself and the business.

This is something I do every year around this time because I know when I prioritise it NOW, this means I can actually switch off over the Christmas / New Year period and rest and recharge…

Knowing that come January, I can dive straight into creating magic without feeling like I’m already 5-steps behind.

You’re setting yourself up for success when you have a plan to guide you. And I know this time of the year is hectic and you’re eye-balling that break – but the most successful people in business aren’t waiting until next year. They’re doing it now.

So in today’s episode of the How I Do Content Podcast, I’m going to take you through my simple and powerful yearly planning process.

It only takes around 30 to 60 minutes AND will set you up for success (with less overwhelm and stress) in 2026.

So let’s get planning!

WORK WITH ME IN 2026

If working with me in 2026 is something you’ve been thinking about, the best place to do that is inside Micro Messaging.

Right now, I’m calling in witches and wizards to start in January.

The price is going up in January, so if you want to lock in 2025 pricing, either jump on the waitlist or be ready when I drop the details in the next week.

https://thesocialbolt.com.au/messaging-waitlist/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

Yearly business planning, 2026 business plan, how to plan 2026, end-of-year business planning, online business planning process, annual planning for entrepreneurs, year-in-review questions, business reflection questions, how to set business goals, 2026 goal setting, business revenue goals, offer suite audit, how to review your offers, pricing increase strategy, when to raise prices, 2026 launch plan, launch planning for online business, marketing plan 2026, content planning 2026, capacity planning for entrepreneurs, time-off planning for business owners, business support team planning, when to hire a VA, when to hire a business coach, business investments 2026, financial review for small business, marketing data review, sales data review, audience growth tracking, conversion rate review, planning for business growth, avoiding overwhelm in business, how to plan your business year, simple business planning process.

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Every year it happens.

You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional.

And then by mid-February… you’re right back in reactive mode wondering what the hell happened.

In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline.

The real reason you slip back into reactive marketing is because your messaging isn’t doing the job it’s supposed to do.

When your messaging is unclear, everything you create becomes guesswork. You default to random acts of marketing, posting whatever pops into your head, filling space, relying on pressure or inspiration, and hoping it magically works.

And without strong messaging, your marketing has no direction – so of course it becomes reactive.

I’m diving into the three specific messaging mistakes keeping you stuck in this pattern: the chaos that happens when you create random content with no intention, the trap of speaking only to your warm audience (and accidentally blocking your own sales pipeline), and the reason people love your content but still don’t take the next step.

These are the patterns pulling you back into reactive mode year after year – and once you see them, you can change them.

If you want 2026 to be the year you finally break out of reactive marketing and step into proactive, intentional messaging that actually attracts, moves, and converts your audience – this episode is your sign to fix your messaging.

CHOOSE YOUR MESSAGING PATHWAY

Pathway 1: Micro Messaging (6 months of wizard-level support)

If you want powerful messaging that consistently attracts and converts your dream clients, join the waitlist to access the 2025 pricing before it increases in January.

https://thesocialbolt.com.au/messaging-waitlist/

Pathway 2: The Messaging Fastrack Intensive

Need your 2026 messaging + launch plan sorted fast? Limited end-of-year spots available, with something extra special for fast action-takers.

https://thesocialbolt.com.au/the-messaging-fasttrack/

TOPICS COVERED IN THIS EPISODE

reactive marketing, marketing consistency, marketing discipline, marketing planning, messaging strategy, business messaging mistakes, random acts of marketing, inconsistent content creation, content strategy for business, warm audience vs cold audience, top-of-funnel messaging, growing your audience online, sales pipeline problems, why my content isn’t converting, audience not buying, content that drives action, creating demand with messaging, improving messaging clarity, how to fix your messaging, why messaging matters in marketing, marketing momentum, content that moves people to buy, breaking reactive marketing habits, proactive marketing strategy, messaging for 2026 business growth, how to attract new leads, blocked sales pipeline, content that converts buyers, marketing direction and messaging, Micro Messaging program, messaging fast-track support.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

When it comes to AI, you might feel a little conflicted.

Curious? Yes.

Interested? Definitely.

But also wondering – how do I use AI and not end up sounding like every other basic witch on the internet?

And trust me – you’re not alone.

So many women in business feel the exact same mix of fascination and fear when it comes to using AI.

And, to be honest, I feel the same hesitation towards AI.

But I also know that when you know how to use it properly (aka as a collaborator, not a replacement), it can save you time, expand your ideas, and help your business run more smoothly.

So I thought, let’s talk about AI on today’s episode of the How I Do Content Podcast – and let’s do it with the AI expert I trust the most – Brooke Wright.

Brooke is an AI strategist and creative technologist who’s on a mission to teach 10,000 women how to use AI to scale their businesses by 2026 without the tech overwhelm.

Brooke has this rare, refreshing way of talking about AI that feels grounded, ethical, and actually doable. She’s not here to scare you into using it or convince you robots are taking over.

She’s here to show you how AI can support your creativity, your individuality, and your business growth – in ways that feel good and aligned.

So if you’ve been AI-curious but also AI-cautious – this episode is your permission slip to explore it in a way that keeps your voice intact and your magic front and centre.

CONNECT WITH BROOKE WRIGHT

• Follow Brooke on Instagram @wright_mode
• Get Instant Access to Brooke’s FREE Workshop: AI First Four Founders https://www.wrightmode.com/aifirst
• Apply for The Wright Mode Membership https://www.wrightmode.com/membership
• Find out more https://www.wrightmode.com/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

AI for women in business, how to use AI without losing your voice, AI as a creative collaborator, ethical AI use, AI overwhelm solutions, ChatGPT for small business, Claude vs ChatGPT vs Gemini, AI for content repurposing, automating your marketing workflow, AI for neurodivergent business owners, AI for ADHD entrepreneurs, how to start using AI, AI literacy for women, AI marketing tools, saving time with AI, AI for content creators, AI for social media repurposing, AI agents for business, automations for small business, using AI for research, AI-powered data analysis, video mode ChatGPT, AI and women’s confidence, overcoming AI resistance, AI myths debunked, AI and creativity, beginner-friendly AI tools, how to set boundaries with AI, AI for admin tasks, AI for lead generation research, future of AI for small businesses.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

There are only a few weeks left where you have the undivided attention of your audience.

Mark your calendar because as soon as it hits around about the 12th of December, everyone starts winding down and clocking off.

So if you want consistent cash + clients to continue to flow into your business in 2026, you need to make sure you’re filling your sales pipeline with dream, fully-aligned clients now.

After over 6 years in business I see this scenario play out every single year. And every single year, everyone starts to freak out when they get to the middle of January and realise their sales pipeline is dry and they have no idea where their next client is going to come from.

So in today’s episode of the How I Do Content Podcast, I’m going to share how you can set yourself up now with a sales pipeline filled with hot AF leads who are READY to buy. Minus the mid-January freak out or having to work through the holidays.

SIGN UP FOR THE MESSAGING FOR LEADS MINI-MIND

It’s my new 2-week mini-mind designed to help you fix the one thing standing between you and consistent sales → your messaging.

We’ll create the kind of top-of-funnel strategy that keeps your sales pipeline full of hot-AF, ready-to-buy leads – the ones who already get your magic and are just waiting for the right invite.

It starts Monday 17th November and it’s only $47.

Let’s get your sales pipeline sorted so you too can switch off from the 12th of December knowing your marketing is still working – and your dream clients are already lining up for the new year.

Sign up at https://thesocialbolt.com.au/mini-mind/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

2026 marketing plan, end of year marketing strategy, holiday marketing tips, sales pipeline strategy, how to fill your sales pipeline, attract dream clients, consistent clients in 2026, marketing for service providers, small business marketing plan, visibility strategy, content that converts, marketing during holidays, nurture your audience, sustainable marketing, visibility connection conversion framework, content strategy for coaches, top of funnel marketing, messaging that sells, lead generation for online business, audience engagement, sales funnel tips, building business momentum, content that attracts clients, how to keep leads warm, messaging for leads, business planning 2026, client attraction strategy, how to get sales while offline, why waiting until January doesn’t work, CEO marketing mindset, intentional marketing strategy

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Business is a numbers game but sometimes people over-obsess with the numbers.

They think more followers, more email subscribers, more leads = more sales.

But that’s not always the case.

Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs…

But if they’re not ready to buy, it doesn’t matter.

You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing.

When really it’s not always about how many people are in the room – it’s about who’s in the room.

And that’s something I’ve been reminded of lately.

A new group has just joined Micro Messaging, and when I think about this group of brilliant, bright wizards – I see the power of messaging in action.

Because messaging is what helps me attract the right people – the ones who light me up, who get results, who bring the best energy into my offers.

So in today’s episode of the How I Do Content Podcast I’m sharing how I continuously fill my sales pipeline with high-intent, ready to buy dream clients.

Because it doesn’t happen by accident – it happens by design.

SIGN UP FOR THE MESSAGING FOR LEADS MINI-MIND

It’s a short, fun, and practical container to help you fine-tune your messaging so it consistently attracts the right people into your world.

In our 2 weeks together, you’ll learn how to craft content that builds desire, creates demand, and differentiates you from everyone else – so filling your pipeline with dream clients feels easy and intentional.

This is your opportunity to work together to build the leads system that brings dream clients into your world on repeat – this mini-mind is something I’ve never done before.

Oh and it’s only $47!

So if you’re done chasing cold leads and you’re ready to attract clients who are hot AF and ready to buy – sign up at https://thesocialbolt.com.au/mini-mind/

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

lead generation strategy, qualified leads vs quantity, high-intent leads, how to attract ready-to-buy clients, sales pipeline optimization, how to get better leads, messaging strategy for service-based business, marketing messaging examples, ideal client clarity, audience targeting for coaches, content that converts, how to build demand with messaging, brand differentiation, business growth through messaging, filtering leads with content, creating alignment in offers, improving lead quality, attracting dream clients online, sales funnel messaging tips, how to write magnetic content, micro messaging framework, high-intent marketing, demand creation strategy, values-based marketing, client attraction system, how to stop chasing leads, sales psychology for service providers, small business lead generation, messaging mini-mind, messaging for leads training, magnetic marketing language

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

In your mind, you’re doing all the right things in your marketing – you’re posting consistently, sharing valuable content…

But you’re still not sure what’s actually working.

If you’re honest, your marketing strategy is probably more “post and hope it works” than anything else.

And this is the reality for more business owners than I’m sure would like to admit it – they’re making marketing decisions based on gut feel instead of grounded data, and that’s why they get stuck.

But the dog’s honest truth is marketing will feel a whole lot easier when you actually know what’s working and what’s not.

And that’s exactly what today’s episode of the How I Do Content Podcast is all about – learning how to use data to make better marketing decisions so you can stop guessing and start creating content that actually converts.

I’m joined by the brilliant Brooke Huckerby – founder of Penn & Lytics, Marketing Analytics Strategist, and self-confessed data translator for real-world marketing.

With over a decade in digital marketing (eight of those years spent deep in analytics) she’s the wizard who can turn messy data into clarity, confidence, and results.

In this episode, Brooke and I dive into what it actually means to make smarter marketing decisions, how your data can show you exactly what your audience wants, and why numbers and creativity aren’t enemies – they’re the ultimate power couple when it comes to creating content that connects and converts.

So if you’re ready to take the guesswork out of your marketing and start making smarter, data-driven decisions – you’re going to love this one.

CONNECT WITH BROOKE HUCKERBY

• Follow Brooke on Instagram @pennlytics
• Watch the Metrics that Matter Masterclass https://pennandlytics.com.au/resources/free-download-15-minute-mini-masterclass-metrics-that-matter/
• Join the Waitlist for Smarter Marketing https://pennandlytics.com.au/smarter-marketing-starts-here-program
• Find out more https://pennandlytics.com.au/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE

marketing analytics for small business, how to use data in marketing, data-driven marketing strategy, how to track marketing performance, key marketing metrics to measure, content that converts, marketing channel mix, Google Analytics for beginners, Google Search Console tips, understanding website traffic, how to read marketing data, voice of customer research, using AI to analyse data, content optimisation strategy, how to find what content works, data-informed content creation, SEO vs social media traffic, marketing funnel metrics, small business marketing insights, how to make smarter marketing decisions, data-driven content marketing, using analytics to improve sales, understanding audience behaviour, marketing data for creatives

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Ever feel like you’re doing all the right things in business, but it still doesn’t quite click in the way that you want it to?

You’re following the strategies, trying to keep up with the trends, showing up how you “should” – yet somehow, it all feels a little off.

Well that’s usually because the magic doesn’t come from following someone else’s rulebook – it comes from understanding your own.

And that’s exactly what today’s episode of the How I Do Content Podcast is all about.

I’m joined by the very magical Emily McQueen – a Soul Guide and Intuitive Astrologer who helps empaths, intuitives, and spiritual seekers reconnect with their inner wisdom and live in alignment with their purpose and unique magic.

Blending Astrology, Human Design, Energy Healing, Kinesiology, and a healthy dose of psychic insight, Emily bridges the mystical and the practical to help you remember who you are before the world told you who to be.

In this episode, Emily shares how Astrology and Human Design can help you find your unique path (not just in business, but in life) so you can stop forcing strategies that don’t fit and start working with your own energy instead.

We talk about how your Astrology and Human Design chart can reveal the way you work best, how your energy type can make business feel lighter, and why alignment really is the ultimate growth strategy.

She also shares about her experience inside Micro Messaging – and how getting clearer on her messaging has helped her show up with more confidence, attract the right clients, and make her content flow as effortlessly as her magic.

So if you’ve been feeling a little disconnected from your magic lately – this is the episode for you.

CONNECT WITH EMILY MCQUEEN

• Follow Emily on Instagram @emilymmcqueen
• Look up your Human Design Chart https://www.emilymcqueen.com.au/human-design
• Look up your Astrology Chart https://www.emilymcqueen.com.au/astrology
• Download Emily’s Free Guide to Reconnect with your Inner Wisdom https://www.emilymcqueen.com.au/the-way-back-to-you
• Find out more about at https://www.emilymcqueen.com.au/

SIGN UP FOR MICRO MESSAGING

And if you’ve been feeling out of sync with your messaging, like the words don’t quite match the depth of your work – Micro Messaging will help you find that spark again.

Just like Emily did!

You’ll reconnect with the magic behind your messaging: remembering what makes your work powerful, who it’s meant for, and how to express it in a way that feels clear, confident, and like you again.

Doors close soon. Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/

TOPICS COVERED IN THIS EPISODE

astrology for business, human design for entrepreneurs, energy types in business, astrology birth chart midheaven meaning, rising sign branding, astrology and marketing, human design energy strategy, embodying your human design, projector business strategy, manifestor in business, emotional authority decision making, open energy centers human design, unique business alignment, authenticity in business, burnout prevention for entrepreneurs, self-worth and business confidence, rebranding with astrology, alignment and manifestation, micro messaging, messaging clarity, content creation confidence, attract dream cli

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

When most business owners hear the word tech, they instantly want to hide under their desk.

Because for so many, tech = stress. Funnels, automations, integrations, CRMs… it all sounds like another language.

And instead of helping you sell more, it usually feels like it’s stopping you from doing the things that actually make you money.

But what if your systems weren’t something you were scared of – what if they were the secret to scaling with ease?

Because when your tech and systems work seamlessly in the background, it’s not just about saving time – it’s about building trust, creating consistency, and making it easier for people to buy from you.

And today’s guest on the How I Do Content Podcast knows exactly how to make that happen.

Sophie Carr is a Tech Integrator who helps coaches and online business owners simplify their systems, launch faster, and scale smarter.

She specialises in course platforms and funnels – cutting through the tech overwhelm so her clients can focus on what they do best.

In today’s episode, Sophie’s sharing what every business owner needs to know about creating seamless systems that support more sales – from choosing the right tools to avoiding common tech traps, and how to make your backend just as magical as your marketing.

Plus, she shares about her experience inside Micro Messaging so far – and how shifting her messaging helped her go from feeling invisible online to creating content that finally connects and converts.

So if your tech’s been giving you major “ugh” energy lately – this is definitely the episode is for you.

CONNECT WITH SOPHIE CARR

• Follow Sophie on Instagram @sophiecarr.co
• Grab Sophie’s Recommended Tech Tools Guide https://sophiecarr.com/toolsoptin
• Find out more about at https://sophiecarr.com/

SIGN UP FOR MICRO MESSAGING

Micro Messaging helped Sophie refine her content, show up with more confidence, and make people finally get the magic of what she does.

And that’s exactly what we would do together over the next 6-months.

Because when your messaging actually reflects the magic of what you do, everything else in your business (your content, your systems, your offers) clicks into place and starts working with you, not against you.

So if you want to join Sophie and the other magical wizards inside Micro Messaging for the next 6-months this is the time to do it.

Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/

TOPICS COVERED IN THIS EPISODE

business systems setup, seamless client experience, backend systems for coaches, automation tools for small business, tech stack for online business, Kajabi vs MailerLite, Dubsado alternatives, Notion for business management, Tally Forms setup, Zapier automations, workflow automation for service providers, choosing the right tech tools, avoid shiny object syndrome, how to audit your tech stack, save time with automations, email marketing platforms for service providers, lead nurture sequence setup, client onboarding systems, how to improve client experience, streamline business operations, online business systems, backend setup for launches, how to scale with systems, systemising your business, tech for solopreneurs,

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE