Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

On today's episode of "How Leaders Think" Kenny Lange sits down with Justin McCorkle, an executive strategy coach with 20 years of leadership experience, for an in-depth discussion on integrating faith and business. In this insightful episode, they explore creating kingdom-focused businesses that attract a diverse range of investors, aligning organizations with biblical principles like conflict resolution, and the shift toward purpose-driven enterprises. Justin shares his perspective on conscious capitalism, stakeholder primacy, and the rise of B Corps, emphasizing the positive impact of ethical business practices.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Justin McCorkle's Resources:
LinkedIn: https://www.linkedin.com/in/justin-mccorkle1776

Other Resources:
Reclaim AI Scheduling: https://reclaim.ai/r/s/agAKR

00:00 Business mindset shifted from shareholder value maximization.
06:02 B Corps booming - conscious capitalism certification.
08:29 Mission is to do good work with good people.
12:06 Affiliated with system and soul, kingdom impact.
15:55 Organization built on eternal principles, not human wisdom.
19:55 Evaluating job candidates by observing spousal behavior.
22:23 Leaders need to focus on personal goals.
26:33 Struggling to step away, embracing purposeful prayer.
29:15 Create personal mission statement through free exercises.

#FaithInBusiness #PurposeDriven #ConsciousCapitalism

On today's episode of "How Leaders Think" Kenny Lange sits down with Ashley Smalley to delve into the importance of relational leadership and building a kingdom culture in business. In this insightful conversation, they discuss the disparity between claimed accessibility and genuine connection, the crucial role of embodying core values, and practical steps for leading relationally, such as scheduling one-on-one meetings. Ashley shares her thoughts on loving people well in a business context and highlights the value of getting to know employees beyond their professional roles. Whether you're leading a team or managing a business, this interview offers actionable insights into investing time in relationships, showing vulnerability, and creating an environment where employees feel genuinely cared for.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Ashley Smalley's Resources:
LinkedIn: https://www.linkedin.com/in/ashley-smalley-1362bb175/
Website: https://smalleyconsulting.lpages.co/faithatwork/
Youtube: https://www.youtube.com/channel/UCdkE_H6IclEZSbdRXyukZ_A
Instagram: https://www.instagram.com/ashleysmalleyconsulting/

Other Resources:
Reclaim AI Scheduling: https://reclaim.ai/r/s/agAKR

#RelationalLeadership #GenuineCare #LeadershipValues