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It’s a question that catches out even the most experienced of entrepreneurs: to spend, or not to spend on Facebook ads?

We’re crunching the numbers on this week’s episode to give you the exact spending targets that you should be setting for your own Facebook ad campaigns. Becoming aware of how your ads are performing is critical to understanding your expected results, and we’ll discuss how you can then use knowledge of your ad metrics to create realistic budget goals. I’ll be breaking down what can seem like a complicated process into the 3 simple steps that will allow you to become strategic with your spending and still maximise your results. Whether you’re brand new to ads or just looking to refine and optimise, this episode is an unmissable crash course in ad spending.

Episode Highlights:
(00:03) The biggest question I always get asked about ads
(00:53) Why ad testing is worth the money, and how much to invest in research
(02:13) The importance of knowing your metrics
(04:03) How to reverse engineer your ad budget: a maths lesson
(05:32) Does it still work if I have a smaller budget?

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