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It’s a question that catches out even the most experienced of entrepreneurs: to spend, or not to spend on Facebook ads?

We’re crunching the numbers on this week’s episode to give you the exact spending targets that you should be setting for your own Facebook ad campaigns. Becoming aware of how your ads are performing is critical to understanding your expected results, and we’ll discuss how you can then use knowledge of your ad metrics to create realistic budget goals. I’ll be breaking down what can seem like a complicated process into the 3 simple steps that will allow you to become strategic with your spending and still maximise your results. Whether you’re brand new to ads or just looking to refine and optimise, this episode is an unmissable crash course in ad spending.

Episode Highlights:
(00:03) The biggest question I always get asked about ads
(00:53) Why ad testing is worth the money, and how much to invest in research
(02:13) The importance of knowing your metrics
(04:03) How to reverse engineer your ad budget: a maths lesson
(05:32) Does it still work if I have a smaller budget?

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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People tend to overthink Meta ads, and then wonder - why are they so complicated? The truth is, they don’t need to be.

Simplicity is key in this week’s episode as we go back to basics and look into the fundamentals of creating high-performing Meta ads. We’ll be breaking down common mistakes and misconceptions surrounding ad creation, and how you can use this knowledge to your advantage and streamline your ad processes. I’ll also explain how focusing on 3 key points - niche, offer, and copy - can make the difference between success and failure.

If you’re someone who feels overwhelmed by Meta ads, or you’re sick of wasting time and effort on fixing your current campaigns, this episode is for you!

Episode Highlights:
00:01 - Welcome to another episode of The Kim Barrett Show
00:35 - Why people think Meta ads are complicated - and are they actually?
01:02 - The NOC Method of ad creation
01:30 - Identifying your conversion method to drive sales
02:33 - How to decide which campaign structure to use, and what platform is best
04:01 - Combining offer and copy for uncomplicated and effective results
05:58 - Using the right tech to launch your ads

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (https://www.facebook.com/share/DrRcMBG44bhuwnwQ/?mibextid=K35XfP)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

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Invention is what drives businesses forward. But when cash flow is being funnelled towards other critical areas of the business, spending valuable resources on risky, unpredictable, and expensive R&D would make most business owners immediately bolt in the opposite direction.

On today’s episode we are joined by Simone Quin, who is a specialist Capital & Growth advisor. Simone shares her wealth of knowledge surrounding the sometimes unknown and somewhat under-utilised R&D Tax Incentive Program that is available for most Australian businesses. She explains how the cash-back rebate can be a game-changer for companies to leverage the rebate to drive industry improvement and innovation - without the financial burden. We’ll unpack the broad range of criteria, navigating the application process, modernising business practices, and how it could be utilised in your very own business.

Join us as we look to the future of Australian invention and how business and government can work hand in hand to shape our global economic competitiveness.

Episode Highlights:
(00:51) Introduction to this week’s guest, Simone Quin
(03:03) The ideal candidate for the program
(05:12) Breaking down the financial implications
(10:27) Potential cons and pitfalls of applying
(13:34) Working with cashflow and taxes to your advantage
(18:19) Applying and the benefit of using an R&D agent

About Simone Quin:
Simone is a partner at the Prime Financial Group, and has been working for over 20 years in the government, university, and research sectors alongside her experience within the Big 4 firms as a chartered accountant. She consults with fast-growing domestic and international tech and scientific research companies, and provides support from funding through to market.

Connect with Simone Quin:
⏩ Connect with Simone on LinkedIn: https://www.linkedin.com/in/simone-quin-a2196b23/

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Facebook community (https://www.facebook.com/share/DrRcMBG44bhuwnwQ/?mibextid=K35XfP)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube: https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip
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