In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales. Tune in for valuable insights on improving your marketing and sales approach in today's competitive landscape.

Timestamps-

00:00 Introduction to Sales and Marketing Alignment

00:23 Meet Mark Decker: Director of Sales for North America

01:27 Effective Sales Techniques and Strategies

02:07 The Importance of Personal Relationships in Sales

03:55 The Role of Research and Cultural Understanding

06:38 The Power of Handwritten Notes

08:00 Leveraging Modern Technologies like ChatGPT

09:48 Balancing Modern and Traditional Approaches

11:21 The Salesperson as a Pioneer

12:44 Adapting to Customer Needs

13:43 Green Energy and Market Adaptation

15:10 Digitalization and Technological Advancements

18:29 Motivating and Educating the Sales Team

22:09 The Importance of Trust and Authenticity

23:28 Challenges and Responsibilities of a Sales Director

27:27 Conclusion and Final Thoughts

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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