In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor for Content Marketing Institute, they explore the importance of storytelling, personalized communication, and building trust with customers. These practical strategies will help you create valuable content that will resonate with your specific audience, and show how leveraging digital tools can help you efficiently and effectively implement a marketing campaign that will increase sales.

Timestamps-

00:00 Introduction to Modern Marketing for Manufacturers

02:45 Creating Valuable Content for Industrial Brands

05:24 The Importance of Personalization in Marketing

07:41 Tactics for Lean Marketing Teams

11:09 Building a Content Strategy

26:19 Evaluating and Scaling Your Marketing Efforts

30:33 Essential Tools for Digital Strategy

33:17 Conclusion and Key Takeaways

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales. Tune in for valuable insights on improving your marketing and sales approach in today's competitive landscape.

Timestamps-

00:00 Introduction to Sales and Marketing Alignment

00:23 Meet Mark Decker: Director of Sales for North America

01:27 Effective Sales Techniques and Strategies

02:07 The Importance of Personal Relationships in Sales

03:55 The Role of Research and Cultural Understanding

06:38 The Power of Handwritten Notes

08:00 Leveraging Modern Technologies like ChatGPT

09:48 Balancing Modern and Traditional Approaches

11:21 The Salesperson as a Pioneer

12:44 Adapting to Customer Needs

13:43 Green Energy and Market Adaptation

15:10 Digitalization and Technological Advancements

18:29 Motivating and Educating the Sales Team

22:09 The Importance of Trust and Authenticity

23:28 Challenges and Responsibilities of a Sales Director

27:27 Conclusion and Final Thoughts

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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Join Donna Peterson on the B2B Marketing Excellence Podcast as she dives into advanced ChatGPT strategies tailored for B2B brands. In this episode, Donna covers how ChatGPT can enhance research, content creation, and cohesive marketing strategies to target specific audiences effectively. Learn about real-world applications and case studies, such as the successful campaign with Kohler, Germany, and discover practical steps to implement AI tools in your marketing efforts. Subscribe for more insights and detailed guidance on leveraging ChatGPT for superior B2B marketing results.

Timestamps-

00:00 Introduction to AI Tools in B2B Marketing

00:58 Advanced Chat GPT Strategies for B2B Brands

01:43 Researching Your Audience with Chat GPT

05:32 Content Creation with Chat GPT

12:38 Creating a Cohesive Marketing Strategy

15:01 Leveraging Industry Publications

19:34 Conclusion and Next Steps

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

____________________________________________________________________________________________________

🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music