• How ShipBob became an ecommerce giant with CMO Casey Armstrong

  • Apr 29 2024
  • Duración: 48 m
  • Podcast

How ShipBob became an ecommerce giant with CMO Casey Armstrong

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  • Resumen

  • Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation.

    Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career.


    On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including:

    • Why they started with only a few channels
    • Casey's advice for partnering with bigger brands
    • How they built out their marketing team
    • How their messaging has evolved with their ICP
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