In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh delve into using Facebook's advertising platform to effectively target and engage your ideal customers.

Building on the strategies discussed in the previous episode, they guide listeners through:

• Setting up a Facebook page and ad account
• Creating a campaign with specific objectives, and
• Choosing the right audience using Facebook's AI or manual selection.

The episode focuses on crafting compelling ads, from selecting attention-grabbing images and videos to writing headlines and descriptions that resonate with target audiences.

By the end of this session, you'll be equipped to craft ads that not only attract clicks but are poised to convert them into customers.

Stay tuned for our next discussion on conversion rate optimisation and measuring the success of your social media campaigns.

Don't forget to subscribe for more valuable insights!

---

Links discussed in the episode:

Facebook Page creation: https://www.facebook.com/

Facebook Ad Manager: https://www.facebook.com/adsmanager

---

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠ | ⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠