• How e.l.f built a billion dollar beauty brand - Kory Marchisotto

  • Jun 26 2024
  • Duración: 47 m
  • Podcast

How e.l.f built a billion dollar beauty brand - Kory Marchisotto Por arte de portada

How e.l.f built a billion dollar beauty brand - Kory Marchisotto

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  • Resumen

  • Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking the internet by storm and connecting closely with their customers. In this episode we talk about why Kory invests heavily in their brand, how every employee is a shareholder and why they collaborated with Liquid Death.

    Timestamps:

    00:00 - Intro
    01:15 - Kory’s background
    06:11 - Founding story of e.l.f
    08:39 - How do e.l.f make their products so affordable
    11:30 - Why e.l.f are investing in brand building
    15:15 - Staying close to your consumer
    19:44 - Bringing customer insight into the business
    21:23 - Staying agile as a large business
    23:43 - Where have e.l.f invested marketing spend
    27:28 - The e.l.f customer demographic
    30:57 - e.l.f’ x Liquid Death collaboration
    33:24 - e.l.f x Chipotle
    37:01 - The e.l.f culture and why it’s important
    41:00 - Kory’s advice to younger marketers
    44:08 - Why Kory shares her learnings so much on LinkedIn
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