How can you launch a passion campaign that helps over 7.5 million children in need? In today's episode we find out what happens when a successful corporate executive encounters a child who doesn’t know what pajamas are and rises to the challenge to help children around the world.

Join us as we sit down with Genevieve Piturro, whose remarkable journey from the corporate world to founding the Pajama Program is as touching as it is transformative. Experience the pivotal moment that led Genevieve to shift her life’s focus to providing comfort for children in need. Her passion and purpose-driven approach not only changed her life but also spurred the growth of the Pajama Program, earning it national recognition and media attention, including an appearance on Oprah.

In this episode, Genevieve opens up about the significant challenges and emotional hurdles she faced as she transitioned from a corporate career to a life dedicated to helping others. We tackle the essential topic of sleep and basic necessities for children living in impoverished conditions, and how Genevieve’s efforts have made a profound difference. Through the lens of her personal experiences and the moving story of a young girl, we discuss how emotional storytelling has the power to inspire social change and mobilize communities towards meaningful causes.

The conversation also explores the power of storytelling in marketing. Genevieve shares how connecting with donors, children, caregivers, and volunteers through genuine and heartfelt stories can resonate deeply and create a passionate following. Discover how finding your audience—those who share your values and mission—can amplify your impact. We also highlight ongoing opportunities with the Pajama Program and how you can get involved to support children in need. Visit pajamaprogram.org for ways to contribute and learn more about Genevieve’s extraordinary work.

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