How can you launch a passion campaign that helps over 7.5 million children in need? In today's episode we find out what happens when a successful corporate executive encounters a child who doesn’t know what pajamas are and rises to the challenge to help children around the world.

Join us as we sit down with Genevieve Piturro, whose remarkable journey from the corporate world to founding the Pajama Program is as touching as it is transformative. Experience the pivotal moment that led Genevieve to shift her life’s focus to providing comfort for children in need. Her passion and purpose-driven approach not only changed her life but also spurred the growth of the Pajama Program, earning it national recognition and media attention, including an appearance on Oprah.

In this episode, Genevieve opens up about the significant challenges and emotional hurdles she faced as she transitioned from a corporate career to a life dedicated to helping others. We tackle the essential topic of sleep and basic necessities for children living in impoverished conditions, and how Genevieve’s efforts have made a profound difference. Through the lens of her personal experiences and the moving story of a young girl, we discuss how emotional storytelling has the power to inspire social change and mobilize communities towards meaningful causes.

The conversation also explores the power of storytelling in marketing. Genevieve shares how connecting with donors, children, caregivers, and volunteers through genuine and heartfelt stories can resonate deeply and create a passionate following. Discover how finding your audience—those who share your values and mission—can amplify your impact. We also highlight ongoing opportunities with the Pajama Program and how you can get involved to support children in need. Visit pajamaprogram.org for ways to contribute and learn more about Genevieve’s extraordinary work.

Visit Genevieve's Web Site

Get involved with the Pajama Program and help children in need

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Ever wondered how to harness the collective genius of a small group to catapult your business to new heights? Join our conversation with Liz Scully, a mastermind expert who swapped the glitz and glamour of Hollywood for the impactful world of business strategy. Liz unveils the magic behind mastermind groups, where small, intimate gatherings create a powerhouse of accountability, support, and innovative ideas. Listen to her inspiring journey and discover how these groups provide the critical feedback and strategic advice entrepreneurs need to thrive and achieve long-term success.

Choosing the right mastermind group can be a game-changer, and Liz shares the practical steps to find your perfect fit, whether you're just starting out or a seasoned pro. We discuss the pros and cons of in-person versus online formats, the importance of a skilled facilitator, and the value of investing in paid masterminds. Plus, Liz debunks common misconceptions and highlights the unparalleled sense of community and collaboration these groups foster. Don't miss out on this episode packed with actionable insights and expert advice that could transform your business and help you live your dream.

Get more info about being in a Mastermind and Running a Mastermind at Rethink Central

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Eric Eden on LinkedIn

Unlock the secrets to sustainable business success with Bill Flynn, a veteran professional with over 20 years in high-tech startups. You'll gain invaluable insights into how understanding customer problems and implementing disciplined business operating systems can drive true growth. Bill shares his journey from pivotal roles in sales and operations to becoming a growth coach, emphasizing that solving real customer issues is far more critical than simply chasing innovative ideas.

Through a compelling case study discover how initial assumptions about customer needs were radically transformed through getting direct customer feedback. We learned that customers valued simplicity and ease of use over features we initially thought were important. This newfound understanding allowed us to fine-tune our messaging, boosting sales and leading to a profitable acquisition by Iron Mountain. This episode shows how prioritizing customer insights can streamline product development and marketing strategies, particularly in challenging economic climates.

Learn how to build a high-performing team that can drive your business to new heights. Bill and Eric discuss the importance of hiring A players and focusing on core customers using the 80-20 rule to maximize profitability. We also delve into proactive problem-solving by addressing root causes rather than just immediate issues. Find out why business leaders should "fire themselves" from day-to-day operations to focus on the future of their business, and get practical advice on simplifying life by concentrating on what truly matters. This is a must-listen for anyone serious about long-term business success.

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.

Visit the Remarkable Marketing Podcast on YouTube

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Eric Eden on LinkedIn