Are you challenged with standing out in today’s saturated social media landscape? In this episode of the Young Boss podcast with Isabelle Guarino, I explore the strategies of how to actually stand out on social media with Chelsea Evans-Flower, founder of Scott Social Marketing, a boutique social media marketing and creative agency.

As the founder of Scott Social Marketing, Chelsea Evans-Flower has carved a niche in the industry by empowering brands to thrive online. Chelsea's journey from freelancing while working full time to eventually leaving her job by booking a nonrefundable vacation and successfully establishing her own agency highlights her entrepreneurial resilience and strategic vision. Her dedication and passion to truly understanding the dynamics of social media marketing has been a fundamental element of her innovative approach.

Chelsea shares her insights on when businesses should consider hiring a social media agency and how to customize social strategies to appeal to various industries and to accurately represent her clients. Her approach highlights the importance of genuine engagement and smart positioning, making sure each client's specific needs are met. By focusing on the basics, Chelsea helps businesses not just navigate but thrive in the competitive world of social media marketing.

From her preferred social platforms to the brands she admires, Chelsea offers candid perspectives on leveraging youth in business and navigating the evolving landscape of digital accountability. Additionally, Chelsea shares her insights on managing creativity in business: how she learns to let go, finds people she can trust, and builds a team of other creatives that represent her well and execute her and the client’s vision.

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And remember, youth is your power.