Have you ever tasted TV static? This week’s guest secured $100k over a handshake and a jager-bomb on Bourbon Street to start a cocktail-in-a-can brand. We talk about how to create Purple Cows, why getting married is a roadblock to success and why warm weather and fun equals opportunity. I’m excited to introduce the co-founder of Becky Personality Juice, Eric Burdick. Let’s dive in.

Eric’s story begins with a handshake deal that would set the stage for Becky Personality Juice. Imagine sealing a $100k deal over a Jägerbomb! This bold start is proof of Eric’s daring approach to business. He shares his philosophy on creating “Purple Cows” - products that stand out on the shelf and grab attention. For Eric, a successful product isn’t just something you consume; it’s an accessory that adds to your personality.

We explore the psychological rollercoaster of running a capital-intensive business. Eric candidly discusses the mental toll it takes, emphasizing the importance of shamelessness and belief in oneself. He highlights the significance of staying in “play mode” - a state of mind where creativity and fun drive innovation. According to Eric, warm weather and fun environments are breeding grounds for opportunity and success.

Eric also shares some hard truths about the beverage industry, candidly discussing everything from financial challenges to the competitive landscape. He doesn't hold back, providing a raw and honest look at what it takes to succeed. He offers three tactical tips for developing creative strategies in consumer brands, underscoring the importance of sales skills, and the power of location in influencing success.

Eric’s journey is a masterclass in entrepreneurial fearlessness and creativity. His story is a reminder that sometimes, a little delusion and a lot of passion can lead to extraordinary outcomes.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Are you challenged with standing out in today’s saturated social media landscape? In this episode of the Young Boss podcast with Isabelle Guarino, I explore the strategies of how to actually stand out on social media with Chelsea Evans-Flower, founder of Scott Social Marketing, a boutique social media marketing and creative agency.

As the founder of Scott Social Marketing, Chelsea Evans-Flower has carved a niche in the industry by empowering brands to thrive online. Chelsea's journey from freelancing while working full time to eventually leaving her job by booking a nonrefundable vacation and successfully establishing her own agency highlights her entrepreneurial resilience and strategic vision. Her dedication and passion to truly understanding the dynamics of social media marketing has been a fundamental element of her innovative approach.

Chelsea shares her insights on when businesses should consider hiring a social media agency and how to customize social strategies to appeal to various industries and to accurately represent her clients. Her approach highlights the importance of genuine engagement and smart positioning, making sure each client's specific needs are met. By focusing on the basics, Chelsea helps businesses not just navigate but thrive in the competitive world of social media marketing.

From her preferred social platforms to the brands she admires, Chelsea offers candid perspectives on leveraging youth in business and navigating the evolving landscape of digital accountability. Additionally, Chelsea shares her insights on managing creativity in business: how she learns to let go, finds people she can trust, and builds a team of other creatives that represent her well and execute her and the client’s vision.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.

Did you know that entrepreneurship is not pigeon-holed to profit?

In this episode of the Young Boss Podcast with Isabelle Guarino, I had the pleasure of sitting down with Veronica Aguilar, an inspiring force in the world of nonprofit leadership. Veronica's journey is evidence of the power of education and determination, proving that personal fulfillment can be achieved through dedication to helping others.

Veronica's story begins with a tough decision: she contemplated dropping out of college to support her family. However, driven by a belief in the transformative power of education, she persevered, earning her degree and using it to break the cycle of poverty within her family. Her educational journey showcases how education can disrupt generational poverty, offering hope to others facing similar struggles.

Founding and operating the non-profit "Young and Empowered Women" while maintaining a full time role as the VP of Recruitment for Teach for America, Veronica has dedicated her life to uplifting young women through education and empowerment. Veronica provided practical tips on balancing a full-time job while running a non-profit, demonstrating that it's possible to make a difference despite a busy schedule.

In our conversation, she shared the challenges and rewards of running a non-profit, emphasizing the importance of clear communication and team buy-in for effective leadership. One of her biggest pieces of advice to aspiring non-profit founders is to consider the key steps and considerations in establishing a 501(c) organization.

Veronica's most compelling insight was the importance of collaboration. She believes that partnering with other nonprofits and businesses amplifies community impact. Her examples of successful collaborations are both inspiring and provide a roadmap for others looking to make a difference.We also discussed the current challenges facing the nonprofit sector, including job vacancies and time management.

Don't miss this episode to hear more about Veronica's incredible journey and gain insights into the world of nonprofit leadership.

Subscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.

And remember, youth is your power.