If you want the ultimate moat around your business, there’s nothing better than a strategy that attracts clients who are already sold on working with you. YouTube is one of the best ways to achieve this.

Instead of competing with other agents, you’ll have people clamoring to work with you because they already know, like and trust you. On top of that, you won’t have to explain your value the way an unknown agent would. You get to stockpile relationships that will pay off in the future. And in a post NAR-settlement world, you are in the best position to get paid by buyers.

How do you get started with YouTube? How do you turn YouTube into a solid source of leads and closings? In this episode, host of Living in Northern Virginia, David Massey shares how he gets up to 80% of business from his channel.

Don’t worry about the competition. Your job isn’t to get every buyer, it’s to get the people who resonate with you. -David Massey

Three Things You’ll Learn In This Episode

-Stop chasing business, start attracting it

Before YouTube, David was competing with other agents for business, now clients are clamoring to work with him. What’s a typical call with a lead like now?

-Duplicate and customize

One of the biggest challenges when you start a YouTube channel is knowing what to talk about. How did David come up with his ideas, and why is it something we can all do?

-The power of local expertise

Setting expectations and explaining our value is critical in this post settlement era of real estate. Are YouTube-focused agents at an advantage?

Guest Bio

David Massey is a licensed Realtor in Virginia with Real Broker LLC. He is the host of Living in Northern Virginia, a YouTube channel all about what it's like to live, work, play, and thrive in Northern Virginia. David does weekly videos about top neighborhoods, pros and cons, cost of living, drone tours, relocation tips and so much more. He works with clients from all over the world that are relocating. Go to to https://www.youtube.com/@LivinginNorthernVirginia/ for more information.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.