Thousands of real estate agents make video content, but not everyone can say they get actual deals from it. When you have the right strategy, YouTube content can go beyond being a marketing tool and become a solid lead gen pillar.

By their very nature, YouTube viewers align perfectly with what great real estate already agents do well - educating their clients.

Sarah Maslowski gets 80% of her leads from her YouTube channel. By targeting the massive market of people relocating to Georgia, she’s gained a loyal following and a solid pipeline of business. How did she go from not seeing results to gaining traction on YouTube?

Why is it important not to become obsessed with analytics, especially if you’re an agent? How can you use AI for better thumbnails? In this episode, Sarah shares her YouTube success story and what it takes to turn the platform into a solid source of business.

You never know what video is going to pop off or resonate with viewers. That’s one of the great things about YouTube but also the hard thing about it. -Sarah Maslowski

Three Things You’ll Learn In This Episode

-Focus on the outcome - more clients

When you make YouTube videos, it’s great to use the analytics to improve your content, but how do you do that without getting consumed by it?

-The best audience for relocation content

YouTube viewers are totally different to the people who watch video content on Facebook or Instagram. What makes the YouTube audience so great for real estate agents?

-Come for the relocation, stay for the connection

Sarah’s YouTube content is relocation-focused, but people stay subscribed well after they’ve moved. What’s the secret to building this kind of loyalty?

Guest Bio

Sarah Maslowski is a full service real estate agent helping clients from all over the United States relocate to Georgia. She also runs a relocation-focused YouTube channel with over 7,000 subscribers. As a former educator, Sarah loves teaching people about the ins and outs of the home buying and selling process. Subscribe to her channel https://www.youtube.com/c/MovingtoGeorgia/