Some of the best ways to generate leads is combining the local knowledge and connections of an agent with a digital component.

All the information you have about your city can be turned into a lifestyle blog. The foot traffic generated by the garage sales that are always happening in our neighborhoods can be flipped into website traffic.

A lot of agents market themselves at garage sales and they even post blogs, but Mor Zucker is taking it to the next level. She uses these things to build relationships, get more eyeballs on her content, grow her database and even give back.

How do you use lifestyle blog content to get more leads? How do you use the impressions created by a garage sale to grow your business? In this episode, I’m joined by the Operating Partner and Co-Founder of Team Denver Homes. Mor talks about the two surprising lead sources that have moved the needle and helped her acquire more listings.

Create an event where you interact with the homeowner, and make sure all the information lives on your website. -Mor Zucker

Four Things You’ll Learn In This Episode

- Don’t pigeonhole yourself into luxury

Luxury listings are a great way to gain visibility in our markets, but why should we be careful about only being seen as luxury agents?

- The truth about having a team

In real estate, the dream is to build a team so you can step out of production, but could you be shooting yourself in the foot by choosing not to sell?

- Garage sales can be a lead pillar

Every seller has to clean out their house and do a garage sale. How does Mor use this to create an elevated experience that captures web traffic and leads? How can you add a charity component to it?

- The power of a book

A book doesn’t have to sell thousands of copies for it to be a solid source of business. How does Mor Zucker leverage her book to get in front of more people?

Guest Bio

Mor Zucker is the Operating Partner and Co-Founder of Team Denver Homes. Mor has been a top-producing real estate agent since the first year she began her real estate career in 2014. She specializes in investment properties and multi-unit multi-million dollar residential developments. Her current team consists of eight agents that produced more than 100MM dollars in real estate production in 2021. She is a public speaker known for her unique marketing and technology expertise and is a multiple award winning, recognized professional in her field. Mor also owns the number one blog in Denver, http://Thedenverear.com , which has over one million unique viewers per year. For more information, head to www.teamdenverhomes.com and https://www.thedenverear.com/. Follow @morzucker on Instagram.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.