• How to create products and services that your audience actually wants to buy Part 3 of 3

  • Jun 17 2024
  • Duración: 20 m
  • Podcast

How to create products and services that your audience actually wants to buy Part 3 of 3  Por  arte de portada

How to create products and services that your audience actually wants to buy Part 3 of 3

  • Resumen

  • Welcome to the Mind Over Money podcast with Jessen James! This podcast isn't about mastering a product—it's about mastering the art of selling. Jessen, confident in his ability to outsell anyone, even on their own products, shares his insights on understanding the human mind to make sales. He emphasises that people buy solutions to their problems, whether emotional, status-related, or for retail therapy. By understanding and solving these problems, you can sell anything.

    Jessen illustrates his points with engaging anecdotes and practical examples, demonstrating the importance of empathy and understanding in sales. He also delves into the psychological aspects of selling, showing how being mentally clear and focused can enhance your selling abilities.

    Tune in to learn Jessen's proven system for selling, which goes beyond traditional methods by addressing the emotional and psychological needs of customers. With his guidance, you'll be able to transform your approach to selling and achieve remarkable results.

    Don’t miss out—subscribe and follow the Mind Over Money podcast on all channels. For more resources, visit jessenjames.com. Let's master the art of selling together and create the life you deserve.

    Key Takeaways:

    1. Master the Art of Selling, Not Just the Product: The central theme is that success in sales hinges on mastering the selling process itself rather than the specific product. Understanding how to sell effectively allows you to sell any product.

    2. Understanding Customer Problems is Crucial: People buy products to solve problems, whether emotional, social, or practical. By understanding these problems deeply, salespeople can better tailor their approach to meet customer needs and desires.

    3. The Importance of Clear and Compelling Communication: Effective sales involve structuring presentations to clearly identify and solve customer problems, creating a seamless narrative that guides the customer towards making a purchase.

    4. Utilise Psychological Triggers Ethically: Employing techniques such as embedded commands and creating a sense of exclusivity can influence customer decisions. When done ethically, these methods help guide customers to solutions that genuinely benefit them.

    Highlights:

    1. Sales Confidence: Jessen James confidently claims he can outsell anyone, even on their own product, underscoring the importance of mastering the art of selling over merely knowing the product.

    2. Emotional Selling Techniques: He shares a personal anecdote about being sold exclusive items at a luxury store, illustrating how creating a sense of exclusivity and importance can drive sales.

    3. Structured Sales Presentation: Jessen demonstrates a structured approach to sales presentations by role-playing scenarios, emphasising the importance of addressing specific customer problems methodically to create compelling sales pitches.

    4. Psychological Insights: The podcast highlights how understanding and leveraging the workings of the human mind, such as using embedded commands, can enhance the effectiveness of sales techniques, ensuring they resonate more deeply with potential buyers.

    ABOUT THE HOST

    Jessen James

    Jessen has spoken to and trained thousands of entrepreneurs all over the world, and has featured on Channel 5's Rich House Poor House.

    Having built, bought and sold multiple businesses himself, Jessen has had some amazing wins and some rather spectacular fails too! He now dedicates his time to serving others to better their lives and businesses by sharing his learnings. Get in touch today.

    CONTACT DETAILS

    Website - https://www.jessenjames.com/

    LinkedIn-https://uk.linkedin.com/in/jessen-james-%F0%9F%91%88%F0%9F%8F%BD-31380968

    Twitter - https://twitter.com/jessenjames7

    EMAIL - success@jessenjames.com


    Send in a voice message:

    https://podcasters.spotify.com/pod/show/mindovermoney/message

    Send in a voice message:

    https://podcasters.spotify.com/pod/show/mindovermoney/message

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