Are you having trouble directing your marketing efforts into powerful strategies? Are you able to see the impacts of your marketing tactics? In this episode of The Marketing Channel’s Podcast, I share one of the most useful, yet unused marketing tools…data!

There are so many benefits to basing your marketing decisions on facts and evidence. By doing this, you’ll learn what’s going on in your marketing strategy and why, be able to determine whether a certain marketing tactic should be continued, and you’ll be able to source trends that can help predict what tactics you should use in the future. Data has the power to allow you to hyper-personalize your marketing efforts, which results in creative and specific messaging, which we all love more than dry, broad messaging! Data also opens the door for you to optimize your efforts in order to expand and scale up your strategies. Growing efficiently is the goal of all entrepreneurs and marketers, right?

“As a business owner, saving time and money is really important, so many resources can be saved if marketing data was reviewed.”   - Britt’ni Fields

If you’re looking to prevent losses or make improvements in your marketing, your data is where you need to be looking. Turn that data into valuable insights by implementing programs such as Google Analytics and Mail Chimp, along with creating spreadsheets to keep everything organized so you can review your most useful metrics regularly.

Stick around for this week’s Marketing Minute, where I share a piece of advice that will take some of the overwhelm out of today’s topic. Once you have a few simple metrics to analyze, you can turn your data into real action-focused plans to help direct your marketing efforts and turn them into powerful strategies.

“It’s not about how much data you’re collecting, but how you’re utilizing the insights.”          - Britt’ni Fields

If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel!

To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co

Resources mentioned:

Metrics Tracking Templates: www.themarketingchannel.co/resources

Google Analytics: www.analytics.google.com/analytics

Mail Chimp: www.mailchimp.com