Have you ever been interested in starting a podcast? In this episode of The Marketing Channel, I welcome Shawn Karawa, Managing Principal of the Shawn K Collective, a collection of her experiences that she’s curated into four successful businesses. Join us as we discuss how her faith-based podcast, Lipstick, Coffee, Jesus, inspires countless people and which marketing tactics she uses to keep the inspiration flowing and growing.

“No shame in the game, she and I are both Christians, and so we think about how we wish that people would know, just because you’re Christian, doesn’t necessarily mean that you’re exempt from the things that you see out there in the world. It’s just that we have a different way that we live and there’s a different way that we kinda utilize what we do.”       - Shawn Karawa

Together we discuss the inspiration and passion behind her podcast and what truly goes into creating a podcast behind the scenes, challenges and all. Resiliency, revenue generation, learning new things and resisting comparison are all things to keep in mind when creating a podcast!

You’ll learn the importance of making decisions with your budget in mind, why consistency in personal branding should not be overlooked, and how Shawn’s podcast has deeply impacted others. Shawn then shares an awe-some, motivational example of how they connect with their audience in a moving way and how they’re creating intimate moments of discussion with small groups of listeners. Curious to know what she and her co-host tend to talk about after hitting record? Tune in to find out!

“With every challenge, I would definitely say that it’s important to have a growth mindset and to be willing to learn. If you’re willing to learn, you’ll get through those challenges… and your podcast will be better as you go.”  - Shawn Karawa

Shawn wants you to know that life is short…if you want to start a podcast or another creative project, just do it! You have the ability to do anything you want, it just takes a bit of work.

If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel!

To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co

Connect with Shawn and learn more about Lipstick, Coffee, Jesus: www.lipstickcoffeejesus.com

Follow them on Instagram: www.instagram.com/lipstickcoffeejesus19

Connect with them on Facebook: www.facebook.com/ShopLCJ

Are you interested in being featured in top publications, TV shows, and other media outlets? Are you having trouble getting noticed by new and fresh audiences or gaining credibility? In this episode of The Marketing Channel, I talk about how you can use public relations as a marketing tactic for your business, detailing the best media exposure options and how to execute them.

“I’ve never worked with an entrepreneur that wasn’t interested in using publicity as a marketing tactic for their business.”   - Britt’ni Fields

What are the pros and cons of public relations as a marketing tactic, you ask?

Advantages: Cost, Credibility, Exposure, and Status.

Disadvantages: The possibility of reaching the wrong demographic + It’s time-consuming and challenging!

You’ll learn four steps for approaching publicity the right way, including integrating PR into your marketing plan, ensuring you have the time and resources needed to implement your PR efforts, having the willingness to start small, and having enough of your products or services ready to sell after you get this incredible exposure. You don’t want to be left with a ton of demand and nothing to sell, right?!

Now that you know what you need to know before putting yourself out there… are you wondering how to get started? Tune in to hear some of the most effective methods of getting publicity, such as being a content contributor. (Psst! When in doubt… hire a PR specialist!) Be sure to stick around for this week’s Marketing Minute, where I share actionable tips for employing these PR tactics on your own and with limited time available.

If you gained something from this episode, make sure to give it a rating and review and tune in next week for more expert marketing tactics from The Marketing Channel!

To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co

Resources mentioned:

The Marketing Channel Resources & Pitch Template: www.themarketingchannel.co/resources

Skillshare: www.skillshare.com

UpWork: www.upwork.com

PR Volt: www.prvolt.com

Are you struggling to grow your business or figure out how to scale properly? In this episode of The Marketing Channel’s Podcast, I welcome DJ Webb, an award-winning freelance creative professional with experience in elevating brands through the art of advertising and design. Join us as we discuss graphic design, branding, and creating consistent and appealing marketing material for your business. 

“Marketing is equivalent to your research, advertising is your output, and sales are your results.”    - DJ Webb

Together we discuss the reasons why companies need to put more consideration into the design of their marketing efforts and how they can do this. DJ shares his candid thoughts on using tools like Canva to make marketing material and breaks down how he’s helped a non-profit organization, Culinary Care, achieve their goals with design strategy and pivoting after COVID-19 started. 

Curious about what’s needed to create appealing marketing content and strategies? Tune in to learn tips for entrepreneurs in developing a consistent brand, with emphasis on specific materials and digital assets, as well as budgeting for your branding strategy and building a website yourself.  

“Nothing happens without strategy.” - DJ Webb

If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel!

To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co 

Visit DJ’s website: www.djwebbcreative.com

Connect with him on LinkedIn: www.linkedin.com/in/derrick-dj-webb 

Learn more about Culinary Care: www.culinarycare.org 

Learn more about EPIC: www.iamepic.com