Welcome to Season 2 of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid.

In this episode, we dive into HubSpot achieving HIPAA compliance, we cover HubSpot’s launch of Content Hub and what the means for Marketing Hub or CMS Hub users, and we also touch on the latest AI tools HubSpot has built into the product.

Lastly - we review some small but mighty updates that may have gone under the radar this month.

In this episode, we focus on:

• HIPAA Compliance: We detail the journey of HubSpot achieving HIPAA compliance, its significance, and implementation nuances.
• Content Hub Launch: We explain the new Content Hub that separates content tools from Marketing Hub and its impact on user experience and functionality.
• AI Tools Integration: We explore the AI tools within HubSpot, their current state, and future potential.
• Zapier Integration Enhancements: How it allows for easier access and management of zaps within HubSpot, and support for custom objects.
• Workflow Actions for Associations: An overview of the public beta for managing association labels through workflows.
• User Object Enhancements: How they enable reporting on user data, creation of custom properties, and user-based workflows.
• Automation API: The programmatic creation and manipulation of workflows, offering advanced customisation.

We hope you enjoy!

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