Episodios

  • 034// The Psychology of Branding and How to Create a Memorable and Effective Brand
    Dec 11 2023

    Here's what great branding can do for your local business:

    • Convey high value
    • Increase trust in your company
    • Drive more purchases

    Branding is important, and psychology plays an important role in the process of creating an effective and memorable brand.

    In this episode, we give you a peek into the brains of your customers so you can continue to engage them and build visibility. 

     

    Links mentioned in this episode:

    Check out our work on social media, click here

    Work with Omni Marketing Group, click here

    Join the FREE Facebook community, click here

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    19 m
  • 033// The Rise of TikTok: How Brands Are Mastering Short-Form Video Content
    Dec 4 2023

    Tik Tok for business is a hot topic.  If you're still forming your opinion on whether or not Tik Tok is right for advertising your local business, take a listen to today's episode.  We're sharing our perspective as marketing professionals, along with a healthy dose of real-life examples and case studies.  Whether you are a product or serviced-based local business, there's plenty of ideas here for using short-form video to reach your target audience in your local market!

     

    Links mentioned in episode:

    Work with Omni Marketing Group click here

    FREE Facebook group, Online Marketing for Local Business click here to join

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    34 m
  • 032// Memes and More: How Brands Utilize Internet Culture for Marketing
    Nov 30 2023

    Think memes have no place in professional marketing?  Think again!  

    In this episode, we're diving in to case studies of brands and local businesses that use memes and internet pop culture to their advantage-- and yes, memes can play a role in an integrated marketing campaign for your business, too. 

    We're also sharing a hack to make it super easy and quick to utilize this strategy (because we're all about saving time and energy for business owners over here!!)

    Links mentioned:

    Online Marketing for Local Business FB Group click to join

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    19 m
  • 031// Why Innovators Win in Business and Marketing
    Oct 5 2023

    It's no secret that innovators win in business.  But why?  What makes them stand out?  What can you learn from them?

    In this episode, take a few plays from the playbook of one of the greatest innovators in recent years.  When it comes to disrupting the status quo, Deion Sanders does it.  And trust us, there are some marketing lessons in his approach that are pure gold.  

     

    Connect with us at Omni Marketing Group here.

    Grab the OMG Guide to Local Online Marketing here.

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    20 m
  • 030// Pop Culture Meets Business: How to Keep Your Marketing Relevant in an Ever Changing World
    Sep 27 2023

    How do you keep your marketing and advertising relevant in an ever-changing world?  When everyone is seeking to be entertained, how does your business stand out amongst the noise?  Is there a way to merge pop culture and business that feels organic?  And more importantly, can you increase revenue this way?

    That's what we are discussing on today's episode.  Nothing is off-limits: from Taylor Swift to sorority rushtok and everything in between.  Here's how to find a balance that works for your local business.

     

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    22 m
  • 029// What NOT To Prioritize in Your Marketing This Quarter
    Sep 21 2023

    There are a few things that we are NOT prioritizing right now that will probably shock you!  That's because they are things that most businesses focus on heavily.  Unfortunately, these four things are causing you to spin your wheels and waste precious time and money in your local business advertising.  That's why we simply aren't focusing on them this quarter-- even though we have in the past.

    When reading a recent article about marketing decisions that have made Coca Cola millions of dollars, one point stood out very clearly: what you DON'T prioritize is sometimes just as important as what you do. 

    We're talking about this and more on this episode-- plus why you may choose not to prioritize these four things in your marketing any longer either.

     

    Download the free OMG Guide to Local Online Marketing here.

    Contact us at Omni Marketing Group here.

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    21 m
  • 028// Tips for a Fantastic Holiday Selling Season: The Time to Prep is NOW.
    Sep 13 2023

    Would you like for this holiday season to be your highest revenue season ever?  We can help.

    It may be too early to put up the family tree, but it's definitely not too early to plan your holiday promotions.

    According to a recent study, 56% of consumers start their holiday shopping in October-- which means there's just a few weeks to plan and execute those deals and promotions that will grab their attention (and shopping dollars!)

    In this episode, we have some practical tips for local business owners, along with some solid advice for planning for your seasonal strategy.

    Grab a hot cocoa (if you really wanna get in the spirit) and tune in.

     

    Links mentioned in this episode:

    Sign up to the OMG Newsletter for free holiday resources and the OMG Guide to Local Online Marketing here.

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    20 m
  • 027// Social Media Content Ideas for Business Owners That Hate Social Media
    Aug 30 2023

    We get it.  Running a business keeps you super busy and showing up on social media is just one more thing you have to do.  While it is important, it doesn't have to be daunting.

    If social media content is always the last thing on your to-do list, no worries! This episode is all about how you can create social media content that will move the needle for your local business-- and every single idea is simple, doesn't require purchasing a thing, and won't take a lot of time!  And, BONUS, you don't even have to show your face if you don't want to.

    Take these ideas and run with them! 

     

    Contact Omni Marketing Group here.

    Download the OMG Guide to Local Online Marketing here.

     

     

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    16 m