Curious about how to balance sales with sustainability in B2B? This week we discuss with guest Brianna LePiane sustainable business growth strategies, client-centric sales, and the power of collaboration.
🌳 Check us out! 👉 https://peacefulmedia.com/

This week Fran interviews Brianna LePiane, a seasoned consultant in sustainable business growth. They delve into the importance of adopting sustainable practices and creating long-term growth strategies. Brianna shares her experiences in the sustainability space, from her inspiration in Guatemala to her focus on compostable packaging and ethical sourcing.

Guest Information:

• Brianna LePiane, Sales Strategist
• LinkedIn: Brianna LePiane
• Website: Sustainable Product Sales

Episode Links:

• Block Chain for Climate: blockchainforclimate.org
• Noah Labinaz from Common Better: commonbetter.org
• Catherine Griffin from Impactable X: impactablex.com
• Food Stash Foundation: foodstash.ca
• Work on Climate: workonclimate.org
• Scale Collaborative: scalecollaborative.ca

Chapters From This Week's Episode:

00:00 Introduction and Episode Overview
02:15 Brianna LePiane on Sustainable Business Growth
05:30 Brianna's Journey in Sustainability: From Guatemala to Compostable Packaging
10:45 Ethical Sourcing and Supply Chain Management
14:20 The Role of Entrepreneurship in Systemic Change
18:10 Balancing Sales and Authenticity in Sustainable Business
22:30 Client-Centric Sales and Marketing Strategies
27:00 Collaboration and Seeking Expert Advice in Sustainability
31:45 Overcoming Negative Perceptions of Sales in Sustainability
36:00 The Importance of Rest and Natural Skill Sets for Entrepreneurs
40:20 Clear Communication and Emotional Intelligence in Marketing
44:50 Understanding Product Life Cycles and Supply Chain Emissions
48:30 The Future of Sustainability in Business: Challenges and Opportunities
52:15 Practical Tips for Sustainable B2B Product Sales
01:01:58 Sustainability, passion, and emotional management in business

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

Join us as we talk to Hannah Ewing from One Tree Planted. Discover how easy it is to make a positive impact on the planet through reforestation. Learn about the organization's global projects, their approach to sustainability, and how businesses can get involved.
🌳 Check us out! 👉 https://peacefulmedia.com/

In Episode 6 of "Marketing For What Matters," Jason Miller interviews Hannah Ewing, the Director of Partnerships at One Tree Planted. If you're concerned about deforestation, wildfires, and the loss of biodiversity, this episode will inspire you. Discover how One Tree Planted simplifies reforestation efforts, making it easy for individuals and organizations to contribute.

Hannah shares her journey into the environmental sector and the impactful work One Tree Planted is doing globally. Learn about the organization's unique approach to tree planting, including how they ensure long-term success and community involvement.

Join us to understand the power of reforestation, the importance of choosing the right projects, and how businesses can integrate tree planting into their sustainability initiatives.

Guest Information:

• Hannah Ewing, Corporate Partnerships at One Tree Planted
• LinkedIn: Hannah Ewing
• Website: One Tree Planted

Episode Links:

• Peaceful Media: peacefulmedia.com
• One Tree Planted: onetreeplanted.org

Chapters from today's Episode:

00:00 - Introduction: One Tree Planted
02:02 - Guest Introduction: Hannah Ewing
03:55 - Setting Intentions and Positive Messaging
05:21 - Hannah's Journey to One Tree Planted
08:10 - The Importance of Trees and Reforestation
11:18 - How One Tree Planted Stands Out
13:30 - Impact of Tree Planting Projects
21:40 - Corporate Partnerships and Goals
28:08 - Successful Campaigns and Initiatives
33:21 - Overcoming Misinformation and Greenwashing
46:55 - Advice for Sustainability Professionals
51:26 - Inspiring Books and Resources
55:57 - How to Get Involved with One Tree Planted
1:00:12 - Planting Trees with Hannah Ewing
1:02:21 - Closing Thoughts and Encouragement

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

Title: Copywriting For Sustainability

Host: Jason Miller aka JAM

Episode Summary:

In this episode, Jason sits down with Kelcie Ottoes, a copywriter making waves in the sustainability space. Kelcie shares her journey from feeling unfulfilled in a tech job to becoming a leading voice in sustainable copywriting. She offers valuable insights into the importance of aligning professional work with personal values and the power of storytelling in marketing. The episode dives into Kelcie's unique approach to copywriting for sustainable brands, discussing her process, the significance of understanding the audience, and how to overcome common challenges in the industry.

Key Takeaways:

• Aligning Passion and Profession: Kelcie emphasizes the importance of finding fulfillment by aligning professional work with personal values.
• Power of Storytelling: Effective storytelling in marketing can drive significant change by emotionally connecting with audiences.
• Understanding the Audience: Conducting thorough audience research is crucial for crafting relevant and impactful copy.
• Transparency in Sustainability: Brands should embrace transparency and share their sustainability journeys, including setbacks, to build trust.
• High-Impact Marketing Components: Kelcie shares essential marketing components for sustainable brands such as case studies.
• Collaborative Spirit: The sustainability sector thrives on collaboration and sharing knowledge, which helps uplift all stakeholders.

Action Items:

1. Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.
2. Connect with Kelcie: Follow Kelcie Ottoes on LinkedIn or visit her website at Kelcie Ottoes Copywriting for sustainable copywriting services.
3. Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at podcast@peacefulmedia.com.
4. Support Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.
5. Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.

Episode Links:

• Peaceful Media
• One Tree Planted

Guest Information:

• Website: Kelcie Ottoes Copywriting
• LinkedIn:

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.