• Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

  • Jul 30 2024
  • Duración: 57 m
  • Podcast

Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV Por arte de portada

Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

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  • Resumen

  • In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for advertising agencies.


    We cover a lot of ground, including:

    • How the US and European CTV markets differ.
    • How ad agencies are planning and buying CTV.
    • How broadcasters are adopting programmatic trading.
    • The future of CTV identity.
    • Why CTV is changing the roles of DSPs and SSPs
    • The role of CTV for SMEs and performance ad buyers.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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