The CTV Podcast Por arte de portada

The CTV Podcast

De: Paul Gubbins
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  • Resumen

  • A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

    Hosted on Acast. See acast.com/privacy for more information.
    Paul Gubbins
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Episodios
  • Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

    Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV
    Jul 30 2024

    In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for advertising agencies.


    We cover a lot of ground, including:

    • How the US and European CTV markets differ.
    • How ad agencies are planning and buying CTV.
    • How broadcasters are adopting programmatic trading.
    • The future of CTV identity.
    • Why CTV is changing the roles of DSPs and SSPs
    • The role of CTV for SMEs and performance ad buyers.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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    57 m
Arte Marketing Economía
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