• Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20

  • Jul 25 2024
  • Duración: 30 m
  • Podcast

Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20  Por  arte de portada

Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20

  • Resumen

  • In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics.

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    Best Moments:

    (01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams

    (06:37) They discuss the impact of being the only person of color on a team and the responsibility that comes with it

    (09:23) Qetsiyah shares her thoughts on the Tarte x Fanita controversy and the brand's history of ignoring people of color

    (14:32) Brianna provides context on the Fanita situation and her criticism of the pay gap between herself and other creators like Alex Earl

    (19:51) They question whether Fanita is the right person to lead the conversation about the pay gap, given her divisive approach

    (24:19) Brianna asks about finding a middle ground when creators quote vastly different rates for the same campaign

    (28:18) Qetsiyah shares her final thoughts on paying creators fairly, educating oneself, and being sincere in addressing diversity

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    Guest Bio:

    Qetsiyah Jacobson is the founder and head of social at Coachella Studio, where she builds community-focused brands for founders, creatives, and startups. Known for her expertise in community and influencer marketing, Qetsiyah is passionate about promoting diversity in the industry.

    Website: https://www.kokelastudio.com/
    LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/

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