In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics.

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Best Moments:

(01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams

(06:37) They discuss the impact of being the only person of color on a team and the responsibility that comes with it

(09:23) Qetsiyah shares her thoughts on the Tarte x Fanita controversy and the brand's history of ignoring people of color

(14:32) Brianna provides context on the Fanita situation and her criticism of the pay gap between herself and other creators like Alex Earl

(19:51) They question whether Fanita is the right person to lead the conversation about the pay gap, given her divisive approach

(24:19) Brianna asks about finding a middle ground when creators quote vastly different rates for the same campaign

(28:18) Qetsiyah shares her final thoughts on paying creators fairly, educating oneself, and being sincere in addressing diversity

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Guest Bio:

Qetsiyah Jacobson is the founder and head of social at Coachella Studio, where she builds community-focused brands for founders, creatives, and startups. Known for her expertise in community and influencer marketing, Qetsiyah is passionate about promoting diversity in the industry.

Website: https://www.kokelastudio.com/
LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/

In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder.

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Best Moments:

(01:33) Tobi explains the origin of the name "Magnate" and the concept behind his company

(02:53) Tobi's approach to choosing brand partnerships that align with his message

(05:02) Differentiating between great and not-so-great brand partnerships

(08:03) The value of top-of-funnel awareness rather than bottom-of-funnel metrics like sales

(10:03) The potential of LinkedIn as a high-intent marketing channel for founders

(13:14) The importance of founders building their personal brands to drive traffic and trust

(15:17) Tobi's advice for founders starting to create content on LinkedIn

(17:38) Leveraging LinkedIn connection requests for lead generation

(18:44) The rise of video content on LinkedIn and Tobi's thoughts on it

(21:02) Standing out on LinkedIn amid perceived saturation

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Guest Bio:

Tobi Oluwole is the CEO of Magnate, where he helps founders and entrepreneurs build profitable businesses through LinkedIn content. As a creator who has generated over 200,000,000 impressions on LinkedIn, Tobi partners with brands to create content that aligns with his message and audience.

Website: tobioluwole.com
LinkedIn: https://www.linkedin.com/in/thetobioluwole

In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself.

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Best Moments:

(02:06) Brianna and Lloyd discuss the pros and cons of creators publishing video content on LinkedIn

(07:17) They delve into the negotiation process for video content creation and brand partnerships, touching on criteria like revisions and compensation

(14:14) Brianna brings up Lloyd's openness about his influencer journey and revenue, leading to a discussion on the micro vs. macro influencer debate

(21:22) Lloyd shares his controversial thought on how enough micro-influencers can potentially skew the perception of a product being the best in its space

(24:13) Lloyd emphasizes the importance of brands building authentic relationships with creators, even those they may not be working with currently

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Guest Bio:

Lloyd George is the talent manager at AgencyClickish, where he creates a roster of Black tech and gaming talent. Outside of work, he is also a content creator himself, focusing on LinkedIn as his preferred platform.

Interested in Lloyd's newsletter? Check it out!