Welcome to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.

In this episode, host Andrés López-Varela is joined by State of Social founder and marketing industry expert Meg Coffey to give us a behind-the-scenes peek at State of Social 2024. Meg fills us in on the origin story of State of Social, shares her advice for choosing the best sessions to attend during the conference and gives first-time attendees an idea of what to expect from the two-day event (hint: all the barista-made coffee you can handle).

For more information about the event and to get your ticket, visit www.stateofsocial.com.au.

Welcome to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.

Join State of Social fave and marketing thought leader Andrés López-Varela (call him ALV, everybody does) for a series of lively chats with the event's speakers, exploring all the important marketing topics like the place of culture in creativity, the emerging power of fandom, the changing role of video, the influence of the big tech platforms and much more.

In this episode, ALV helps you get ready for State of Social 2024 on 27 and 28 August in Perth by sharing some of the highlights of the conference program and what he's looking forward to at the two-day event. Hear ALV run through some of the speakers poised to take to the stage at Optus Stadium and get some inspiration for your time at State of Social this year.

For more information about the event and to get your ticket, visit www.stateofsocial.com.au.