Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other.

We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose.

• Tacklebox
• Seth Godin Conversation
• Kurt Vonnegut
• No Lunging

0:30 Why Entrepreneurs are unhappy
01:14 Do you want to be a freelancer or entrepreneur?
04:12 Seth Godin Conversation
04:58 Our definition of a freelancer
07:28 Our definition of entrepreneurs
09:07 Cuban’s Definition of Entrepreneurship
11:24 BYLDD
12:25 The Restaurant Startup
15:15 Rivers and Dams
19:19 No Lunging
22:44 Don’t Pretend
23:10 How do you want to spend your days?

Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business.

• Byldd
• Tacklebox
• Idea to Startup Newsletter
• The Perfect Couple
• David Allen GTD workbook
• How to Design and Teach Workshops

Timestamps:

00:30 Intro - Email Team@Gettacklebox.com your concierge MVP ideas
02:30 - Recap of Episodes 1-3 in the series
05:15 - Part 1: What Do You Need, and What Do You Not Need?
06:25 - Remember Scooby Doo
09:10 - Byldd
10:18 Part 2: Your Product Should Be Tailored, Not New
12:45 Part 3: Customer Journey and Tell the Story
16:30 Part 4: How Many Customers and Should You Discount?
18:00 The Superpower: Optimism
20:08 Part 5: How It Went
23:25 The End: What’s Next?

In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it.

• Episode 1 in the series: The Idea
• Episode 2 in the series: Acquiring Customers
• Tacklebox
• Idea to Startup Newsletter
• One Person Landing Page

Timestamps:

00:30 Intro - The Last 15%
03:41 Episodes 1 + 2 recap
07:02 Smooth Jazz
07:30 The Concierge MVP
08:56 The Four Ingredients of the CMVP
10:17 Ingredient One: Pick Your Frank
13:01 Ingredient Two: Find, and Convince, More Franks
15:30 The Landing Page
16:35 Champions and Risk
18:19 Ingredient Three: The Wedge

Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach.

• Tacklebox
• Byldd
• Idea to Startup Newsletter
• Delta Four

00:30 Intro - Last Week’s Episode
04:18 Brute Force Customer Acquisition + The Five Startup Steps
09:37 The best brute force acquisition I’ve seen
10:49 Doctor Customer Acquisition
12:44 Hunting Delta 4
16:00 The Hunch

Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time.

• 90% Wrong
• How to Live an Asymmetric Life
• Tacklebox
• Idea to Startup Newsletter
• Idea to Startup Bot

00:25 Intro - Starting a Startup Idea Live
02:02 The Idea - Healthcare is changing
05:58 Smooth Jazz
06:30 90% Wrong
07:52 Scary and Hard
09:30 Worst First
10:51 The Four Story Questions
15:45 The Two hero’s
18:38 The End: I Hate Both Customers

Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano.

• Byldd
• Tacklebox
• Frank's Crispy Egg video + instagram
• Personal MBA
  

00:27 Intro
01:35 Are All the Good Ideas Taken?
05:15 Byldd
06:22 Tinder for Jobs
11:30 Execution vs Customer Risk
12:30 Specific Knowledge and Leverage
13:04 The Hard Idea Myth + Frank Prisinzano
17:22 The Hassle Premium

Today, we'll talk through how to identify and pursue the big, consequential ideas - what we'll call Quests. We go through how to identify them, how to wrap our arms around them, and what to do when you (inevitably) feel intimidated. We'll do it with a little help from the 90 Yard Mistake, a ghost kitchen idea, and some chronic pain interviews. Quest (drink).

• Tacklebox
• Idea to Startup Newsletter
• Idea to Startup Bot
• Choose Good Quests

Timestamps:
00:24 Intro - Becoming a Parent
05:21 The Hard Stuff Is Easier
07:50 Smooth Jazz
08:16 How to Identify a Worthy Quest
12:44 The 90 Yard Mistake
19:06 How to Get Started - People & Success
21:40 How to Not Be Intimidated
24:16 Choose Worthy Quests

Hard problems are the only problems worth your time, but they're not always easy to find. Today, we'll talk about how to root them out. We'll dig in on decisions customers avoid and how to use those decisions to anchor early traction. We'll also talk through one of Brian's favorite current businesses - a guy who buys used cars for you.

• Byldd
• Tacklebox
• Idea to Startup Newsletter
• Idea to Startup Bot

0:27 Intro - Noticing What People Hate
05:00 The Car Problem
07:52 BYLDD
09:15 Solving Hard Problems
13:42 Decision Hunting
15:30 Chronic Pain
18:30 The End - Problem Hunting