Okay - I’ll admit it. My bookkeeper used to send me a Profit and Loss (P&L) statement for my practice every time we met - and I barely looked at it.

Not proud of that.

But I blew it off because I didn’t really understand HOW to use it, what the various segments meant, or how to pull information from those long columns of numbers that I could actually use.

Well - not any more. Today, I go over those suckers with a highlighter and a pen, and I keep the latest one on my desk so I can refer back to it when I make decisions.

That’s what a P&L can do for you. And today, we are going to teach you how to do the same thing. :)

In this episode, I’m joined by Randall Avery — a former corporate finance professional who now helps mental health professionals and other practice owners understand their numbers. With his help, we broke this stuff down in a way that actually makes sense.

No jargon. No shame. No such thing as a dumb question.

Just clarity - and I think you’ll love that.

In this episode, you’ll learn:

• What a P&L actually is (and what it isn’t.)
• How to break down revenue sources in your practice. (So helpful when deciding where to focus your growth! 🎯)
• The difference between cost of care and operating expenses. (Totally new to me, y’all.)
• Why tracking trends over time matters more than one “bad” month.
• How keeping a healthy stash of reserves changes everything.

We also talked about the emotional side of money — the avoidance, the shame, the “I should know this by now” energy that keeps smart, capable clinicians (like you and me!) stuck.

Yeah. You know what I’m talking about - don’t you?

I know. I see you.

But learn this skill and you can shift from guessing…to knowing.

From bracing for impact… to planning for expansion.

I also asked Randall to create a simple P&L tool for you, so you’d have something to check with if you want a visual reference to follow along. You’ll find a link to that down below. (Thank you, Randall!)

I’m always thinking of you guys and how to help. I hope today is one of those times. :)

~Wendy

P.S. And y’all, if this episode stirs something up —and you’re wondering what else you may be missing in your practice — start with the IP360 Scorecard. It will help you see where your practice is strong, where it’s leaking, and what needs attention next. Grab it here.

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TODAY’S GUEST: Randall Avery

Randall Avery is a former corporate Financial Planning & Analysis (FP&A) professional who now helps mental health professionals, attorneys and other service-based practice owners understand and optimize their financial performance. He brings clarity, structure, and strategy to small practice financial management — helping owners move beyond guesswork into confident decision-making.

And at my request, he’s created a sample P&L to help you with today’s teaching. Get your copy right here.

His book: Hacking The System by Creating Your Own System: A practical guide to making your money count while building wealth.

Website: Deasil Wealth Management | LinkedIn: Connect with Randall Avery

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Marketing doesn’t usually fail because you’re not good at what you do. Not at all!

No - often it fails because you’re being too careful.

In this episode, I’ll walk you through 3 marketing patterns I’ve seen repeatedly in recent coaching calls — patterns that dilute your message, confuse potential clients, and make growth harder than it has to be.

The fixes are simpler than you might think.

In this episode, you’ll hear:

• Why “leaving the door open” can actually keep your best people from walking in.
• The difference between simply describing your skills and speaking directly to your ideal client.
• How clarity — not volume — creates TRUE momentum in your marketing…
• Why people wait far too long to ask for help (and what shifts when they don’t!)

You’ll also learn why your marketing often improves faster when you stop trying to do it alone. You can speak more clearly, attract the clients you actually want, and stop second-guessing your message.

If this episode stirred something — a sense that your work is solid, but your message isn’t quite landing — that’s usually the moment to pause and get support.

A Quick Start Consult isn’t about fixing everything.

It’s about naming what matters most next — and getting clear faster than you can on your own.

You don’t need more ideas.
You need sharper focus...

Learn more or book yours at: 👉 https://www.wendypittsreeves.com/consult
And let's move you forward...

~Wendy

P.S. MANY of my clients tell me they'd done this sooner. Let's get you started now...

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MENTIONED

• Episode 182: The Key to Connecting with Your Dream Clients: My 10 Step Process

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TIRED of BEING STUCK?

Set up a Quick Start Consult. Click here to learn more!
https://www.wendypittsreeves.com/consult

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WANT to BE a GUEST on the PODCAST?

Submit your application here: https://forms.gle/2zq1WqEx3k7Kngje7

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Hey there everyone!

Have you ever wondered why some clients light you up, while others leave you absolutely drained?

That happens because we, as healers, often feel like we can help anybody. But that doesn’t mean we should help everybody.

Here’s the thing ... I guarantee you will be better at helping some clients rather than others. And once you see that - and lean into it - amazing things will happen.

The key to a joyful, thriving, truly Ideal PracticeTM, is working with clients who are ideal to you.

So, on the podcast this week, I’m bringing back an episode where I gave you a full blown training on this very topic: how to use my 10-step process to understand your ideal client so well that they will be eager to work with you.

In this episode, you’ll learn:

• The biggest mistake you can make when defining the problems you solve for your ideal clients.
• Why it’s critical that you own your authority, your expertise, and how to do that.
• One of the most important questions you can ask your clients (and why you’ll love what comes next).

And, as always, I come bearing gifts!

Make sure you stick around until the end, where I’ll let you know how to get your hands on a terrific free resource that will walk you through all of this, step by step.

Isn’t it time to give yourself permission to tune into the kind of client work that truly makes you happy?
🥰

Of course it is. And this will help you get there. Give it a listen.
~Wendy

P.S. “Okay Wendy - I get it. I do want to work with my favorite clients because those are the ones I know I can help the most!” If that’s true for you, you’ll be surprised at how much better you get those folks by working through this process. Not. Even. Kidding.

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FREE RESOURCE (and Pro Tip!)

Click on the link below to get your free copy of one of my most powerful coaching exercises. Once you’ve worked this through carefully and thoughtfully, check to see if your marketing copy aligns with the person you’ve described, and adjust as needed.

Getting the Whole Picture: Co-Writing Your Client's Transformation Story

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com