Today, in this Quick Take episode, we’re wrapping up our coverage of The 5th Annual Media Sales Report by spending a few minutes to think about what this year’s findings can tell us about the future of media sales industry

In short, you’ll find that while obstacles are ever-present and, in many cases, more difficult than ever, media sales managers and salespeople alike seem to be up to the challenge.

Links:

The 5th Annual Media Sales Report

Matt Sunshine

The Center for Sales Strategy

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy.

Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan, is Dani Buckley, VP/General Manager at LeadG2.

Dani, as always, offers some amazing points to think about, like:

• Why, when sellers aren’t happy with their company’s marketing efforts, often its a lack of sales and marketing alignment that is really the issue at hand.
• How conducting a content audit is imperative when considering a sales enablement overhaul
• And, finally, how if media companies don’t have a website that’s both educational and easy to navigate, many prospects will simply find their solutions elsewhere.

Links:

The 5th Annual Media Sales Report

Dani Buckley

Matt Sunshine

LeadG2

The Center for Sales Strategy

In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy.

Today, we’re asking the question, “why are so many media sales managers lacking superstar talent?"

Joining Matt to answer that question and more, is the amazing Beth Sunshine, SVP/Talent Services here at CSS and the head of Up Your Culture a division of CSS focusing on company culture and employee engagement.

Of course, Beth provides such valuable insights, like:

• How, contrary to popular belief, it’s not poor performers but average performers that weigh an organization down.
• Why managers can’t nurture their superstar talents by “coaching from the locker room”
• And, finally, how if a seller has unrealized talent, the right mix of training and feedback can help transform them into a genuine superstar

Links:

The 5th Annual Media Sales Report

Beth Sunshine

Matt Sunshine

Up Your Culture

The Center for Sales Strategy