Episodios

  • Why Sprite Thinks (Ai) Music Will Connect Them With Gen Z

    Why Sprite Thinks (Ai) Music Will Connect Them With Gen Z
    Jul 16 2024
    Sprite is using AI music to connect with Gen Z. They are relaunching their Limelight music platform with AI-powered remixing capabilities. The app will be loaded with approved songs and users can remix them using the Sound Labs tool. Sprite is also partnering with Spotify to feature curated playlists. The campaign aims to provide recognition to aspiring musicians and engage with the universal language of music. If successful, other brands may follow suit in the AI music space.
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    11 m
  • Will AI Bots Make Fake Engagement A KPI?

    Will AI Bots Make Fake Engagement A KPI?
    Jul 15 2024
    The conversation explores the topic of fake engagement on social media and how AI could exacerbate the issue. It discusses the history of fake engagement, the advantages of faking it, and the challenges faced by social media platforms in combating it. The conversation also delves into engagement pods, where users artificially boost their engagement through groups, and the potential impact of AI on engagement metrics. The hosts highlight the need for tools to detect fake engagement and the growing importance of human verification to ensure authenticity. The conversation concludes with a reflection on the challenges of navigating a world where it's difficult to discern what is real.
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    10 m
  • It's Coming Home According To Deepfake Southgate & Other AI News

    It's Coming Home According To Deepfake Southgate & Other AI News
    Jul 12 2024
    This week's news in the world of generative AI covers a range of topics, including deep fakes of Gareth Southgate, the launch of a Photoshop AI plugin by Magnific AI, Samsung's AI unpacked event, Ariana Huffington's collaboration with OpenAI to create a health app, a court case involving school children creating and spreading AI-generated images, and 11 Labs partnering with celebrities to offer their voices for audio recordings.
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    11 m
  • We React To Will I Am's View On Our Roles In Generative AI

    We React To Will I Am's View On Our Roles In Generative AI
    Jul 11 2024
    Will.i.am discusses the power of AI in amplifying ideas and the importance of ideation. He believes that AI can create beats at the level of humans or better, and that it can turn one idea into a thousand variations. However, distribution and building a community are still crucial for success. The concept of splintering, where AI takes a small idea and expands it into multiple variations, is highlighted. The conversation also touches on the ethical use of AI and the need for trial and error when using AI tools.
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    11 m
  • Is AI Going To Be The Biggest Contradiction In Marketing?

    Is AI Going To Be The Biggest Contradiction In Marketing?
    Jul 10 2024
    The conversation explores the contradiction of AI in marketing, particularly on social media platforms. While companies heavily invest in AI and promote its use, they often penalize creators who use AI-generated content by decreasing their reach. Platforms like LinkedIn have strict rules against using AI-generated profile pictures, even though they have a stake in OpenAI, which has an image generator. The conversation also touches on the controversy surrounding filters and editing, where platforms like Instagram tag content as 'made with AI' but have previously taken a stand against Photoshop. The conversation highlights the blurred line between what is considered AI and what is not, and the potential advertising motives behind promoting AI products.
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    11 m
  • Do You Think Virtual Influencers Will Actually be A 'Thing'?

    Do You Think Virtual Influencers Will Actually be A 'Thing'?
    Jul 9 2024
    Virtual influencers are computer-generated characters that can influence the masses on social media. Currently, most virtual influencers are created by big agencies with CGI capabilities, making them expensive and limited in scale. However, the future of virtual influencers may involve AI video and storytelling to maintain authenticity and engagement. While the target audience for virtual influencers is currently Gen Alpha, it is expected to expand to other generations. Brands can leverage virtual influencers as brand ambassadors, and creative agencies can push the boundaries of storytelling. The virtual influencer industry is set to explode in the next six to 18 months, presenting opportunities for brands and individuals alike.
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    11 m
  • When Will We Get To The Point Where It Is Unethical To Use A Human Doctor?

    When Will We Get To The Point Where It Is Unethical To Use A Human Doctor?
    Jul 8 2024
    The conversation explores the question of when it will become unethical to use humans in certain professions, as AI becomes more advanced. The hosts discuss various professions that could potentially be replaced by AI, such as doctors, teachers, airline pilots, and warehouse managers. They also touch on the role of AI in legal, weather forecasting, and emergency response. The conversation raises ethical considerations and the potential benefits of AI in improving accuracy and efficiency.
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    12 m
  • The Only News You Will Hear Today That Doesn't Mention The UK Elections

    The Only News You Will Hear Today That Doesn't Mention The UK Elections
    Jul 5 2024
    This week's news in the world of generative AI includes the release of Runway's text-to-video feature, Google's high emissions, Apple's potential deal with Google, and the upcoming AI horror film 'Afraid'. Other news includes Apple's involvement with OpenAI, the release of the Suno music app, new features from 11 Labs, and the AI-powered 'Catch Me Up' feature at Wimbledon. Despite some errors, these developments highlight the ongoing progress and challenges in the AI space.
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    12 m