In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.

In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

Here is the first episode of “The Shopper in Shorts Podcast” towards demystifying the concept of “The Shopper” & “Shopper Marketing”.

What are the conversations you have had in the last 24 hours? Maybe with your partner? with your kids? parents? friends? Anyone else? And should I also ask with anything else?

We live in a new normal. Ankur talks about the fact why we are still grateful.