• Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |

  • May 7 2024
  • Duración: 35 m
  • Podcast
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |  Por  arte de portada

Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |

  • Resumen

  • A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors.


    #ai #aimarketing #marketingagency


    00:00 Introduction to CMO Confidential Podcast

    00:39 Meet Paul Reitzer: AI in Marketing Expert

    00:42 AI's Impact on the Marketing and Agency World

    01:59 Understanding AI's Current State and Future Potential

    05:13 Generative AI: Capabilities and Limitations

    10:36 AI's Legal and Practical Challenges for Agencies

    10:54 The Future of Agencies in an AI-Driven World

    32:02 Advice for Agencies and Marketers Navigating AI

    32:27 Closing Thoughts and Practical AI Advice


    Linkedin: CMOConfidential

    Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f

    Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567


    Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Más Menos

Lo que los oyentes dicen sobre Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.