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Join Dots Oyebolu as he speaks with Jennifer Smith, Founder and CEO at everythingpodcasts.com. In this episode, Jennifer shares her extensive experience in the media industry and explores the profound impact of podcasting on brand development and audience engagement. She discusses the strategic use of podcasting in business, from recruitment to brand storytelling, and offers insights into crafting successful podcasts that resonate and maintain relevance over time.

Key Takeaways:

(01:23) Jennifer shares her extensive experience in media, launching several ventures and illustrating the breadth of her expertise.

(03:37) Podcast genres that effectively engage audiences, such as narrative storytelling.

(07:36) The strategic importance of podcasts in marketing and brand loyalty beyond short-term projects.

(09:30) Insight into the strategic mistakes companies make when entering the podcast space without a clear plan.

(13:18) Three crucial elements of successful podcast content: the “lean-in factor,” authentic storytelling and the “aha moment.”

(15:39) Strategies for leveraging podcasts in conjunction with other marketing efforts to enhance content discovery and brand presence.

(18:27) Help with podcasting strategies.

Resources Mentioned:

Jennifer Smith - https://www.linkedin.com/in/jennifersmith11/

everythingpodcasts.com | LinkedIn - https://www.linkedin.com/company/everythingpodcasts/

everythingpodcasts.com | Website - https://everythingpodcasts.com

Insightful Links:

https://www.mushroommedia.io/blog/the-power-of-podcasting-how-brands-can-leverage-this-growing-medium

https://www.everythingpodcasts.com/blog/the-rise-of-podcasting-for-brand s

https://www.bizjournals.com/cincinnati/news/2024/01/20/how-brands-use-podcasts-engage-audience.html

https://medium.com/pacific-content/what-worked-in-2023-brands-in-podcasting-3fe497159f48

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