Optimism by itself is not good enough for decision-making. It's the balance of optimism and pragmatism that leads to sound decisions.

Creative solutions have constraints. One way to identify the impact the constraints have on a big business decision is to consider the downsides. Finding out the root cause is still elusive, or continuing some part of the work will hold you back.

It takes courage to face what could go wrong. But worst-case scenario exploration is not just about identifying weaknesses, it's about building a strong foundation to tackle challenges, making you more prepared and resilient.

Tune in to this "It’s Your Business" program with three people passionate about consistent action to create accountability. You will hear from Quentin Ortega, Founder and Lead Consultant at QCO Consulting; Christy Maxfield, President and CEO at Purpose First Advisors; and your host Jess Dewell, Managing Partner at Red Direction,, discuss the upside of downside thinking to achieve success.

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Are you looking to achieve your long-term growth goals with ease? If so, consider the Business Base Camp Consultation. This unique program is designed to help business owners like you make informed decisions and take the next best step for your business. With a personalized workflow, you will be able to work more strategically on your business and achieve the results you desire.

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You can get in touch with Jess Dewell on Twitter, LinkedIn or the Red Direction website.