Episode #299 - "How to Cope With - and Communicate - Change in Your Jewelry Business"

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Welcome to Episode #299. In today's episode, I want to discuss a challenging topic: change. If you've been in business long enough, you'll inevitably face change. It's crucial to manage it not only for yourself but also to effectively communicate it to your customers. I found an interesting statistic about change from the "Change Perception Index": 1 in 3 people would avoid change if they could.

The reality is that people aren't afraid of change itself but rather the emotions that come with it. Feelings of losing control, having to learn something new, or feeling unsettled are common. One of my favorite quotes about resistance to change is from Harvard Business Review: "Change is resisted when it makes people feel stupid." It's a powerful reminder of why change can be so challenging.

So, how do you navigate change as a business owner and communicate it to your audience and customers? This episode is all about embracing change gracefully and guiding your customers through a smooth transition, so they don't feel lost. Change is uncomfortable, but we're going to tackle it head-on.

In the GOLD MINE segment, I'll share my personal experiences with change in my business. I have a persistent fear of making someone angry, even unintentionally (a topic for a therapy session!), but change often brings uncertainty, and it's inevitable that something might go wrong, upsetting someone along the way. I'll share my strategies for coping with this fear and managing change effectively.

And just to keep you in the loop, I'll be announcing the grant winner and the runners-up on next week's episode! I can't wait to share the results of the summer marketing grant. As I mentioned, we had a record number of applications, so it's been such a tough challenge going through all of them!

Transcript: https://joyjoya.com/manage-change-jewelry-business

NYC Meetup With Liz Kantner, Robin Kramer and Me:
Sunday, August 4th from 6:30-8pm
HOWN Cocina & Cocktails
518 W. 27th Street, NYC

00:00 Start
6:23 Primary Episode Content
20:09 The Gold Mine

Episode #298 - "How to Work Smarter (Not Harder) on Jewelry Marketing"

Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #298. In today's episode, I want to have a heart-to-heart about the time you spend on your marketing efforts. Many jewelry solopreneurs, like yourself, may not be dedicating as much time as they could to working on their businesses, especially when it comes to marketing.

It's not because you don't know what to do—often, the challenge is figuring out where to start. Marketing can feel overwhelming, leaving you unsure about the best way to spend your time. This can lead to spending very little time on marketing, simply because it's tough to decide where to begin.

I could remind you endlessly to spend more time on your marketing, but that's not what I'm here to do. Instead, I want you to work smarter, not harder. This episode is all about maximizing your marketing efforts so you don't spend endless hours reinventing the wheel each time you engage in a marketing activity. Intrigued? Keep listening or watching for the details.

In the GOLD MINE segment, we'll tackle the topic of gatekeeping, its prevalence in the industry, and why it doesn't have to be that way. If you find it difficult to access valuable information about starting and growing a business, stay tuned for this segment near the end.

Transcript: https://joyjoya.com/how-to-work-smarter-not-harder-on-jewelry-marketing

00:00 Start
4:11 Primary Episode Content
14:50 The Gold Mine

Episode #297 - "How to Take Back Control of Your Jewelry Marketing"

Welcome to Episode #297. In today's episode, I want to remind you that you are in control of your marketing. This message was inspired by a recent Instagram post highlighting some common frustrations faced by jewelry business owners, such as:

• Customers complaining about high prices

• Retailers operating on a consignment basis

• Algorithms limiting your reach

• Influencers asking for freebies

These challenges, while annoying, do not define your business. Remember, you are in charge of your messaging and business decisions. You are not a victim. As a business owner, you have the power to shape your path. If something isn't working for you, change it. Focus on what matters and aligns with your goals. Ignore the distractions and stay committed to your vision. Embrace the freedom and control that come with being a business owner.

In this episode, I want to talk about some ways you can take back control of your business and marketing, even if you feel like all the "powers that be" are making that seem impossible. And in the GOLD MINE segment, I'll chat about why getting in a groove is not necessarily a good thing, at least when it comes to your marketing.

Transcript: https://joyjoya.com/take-control-jewelry-marketing

Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

00:00 Start
4:58 Primary Episode Content
16:55 The Gold Mine

Episode #296 - "What's It Like Having Marketing Support For Your Jewelry Business?"

Welcome to Episode #296. In today's episode, I want to paint a picture of what it's like to have marketing support in your business because it can feel abstract and nebulous until you experience it. Most of our clients come in with a specific idea of what the journey will look like. However, by the end of six months, they realize it’s nothing like what they had imagined—they really don't know what they don't know.

I can totally relate to this feeling. Recently, I had a call with a tax strategist and felt completely out of my depth. Like, it was kind of embarrassing how much I didn't know, but that's life - it's a constant journey of discovering and learning. And it’s incredible how working with an expert can open up a whole new world you didn’t even know existed.

There’s a quote by the late writer David Foster Wallace, from a commencement speech he gave called "This Is Water", and I think it sums this up perfectly:

"There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says "Morning, boys. How's the water?" And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes "What the hell is water?”

And that's what this episode is all about. Keep listening or watching to find out what I mean.

Transcript: https://joyjoya.com/marketing-support-for-your-jewelry-business

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start
4:10 Grant Announcement
5:49 Primary Episode Content
17:25 The Gold Mine

Episode #295 - "How AI Is Impacting SEO For Jewelry Businesses"

Welcome to Episode #295. In today's episode, I want to talk about the future of SEO for jewelry businesses! This is an area of jewelry marketing that's evolving very quickly, with AI-created content becoming more and more prevalent and search engines like Google adjusting their algorithms to account for the future of how people will be using the Internet and searching for useful content.

If Google search is a primary way that your target audience discovers your brand, or you're interested in driving more traffic through Google search, then you definitely need to check out this episode to understand what the future holds.

I've done many episodes about SEO before if you want to reference them for the basics, which I won't cover here in this episode. So if you're completely new to SEO, I'd recommend you go back to episodes #238, #239, and #240 for a deep dive into those basics.

When you search something on Google, you're probably already noticing that one of the first search results is an AI Overview. AI Overviews provide links to resources that back up the information in the snapshot and delve deeper into the topic. This feature helps users explore and uncover a wide variety of content from various sources, including publishers, creators, retailers, and businesses, enabling them to use the gathered information to further their tasks.

So keep listening to this episode to find out what these changes mean for you and your jewelry business - and how you can adapt to changes in Google search as well as to changes in how your customers are searching for you and your products.

Transcript: https://joyjoya.com/how-ai-is-impacting-seo-for-jewelry-businesses

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start
3:22 Grant Announcement
5:23 Primary Episode Content
19:14 The Gold Mine

Episode #294 - "All About Calls to Action For Jewelry Marketing"

Welcome to Episode #294. In today's episode, I'm diving back into jewelry marketing basics with a focus on the unsung hero of effective marketing: Calls to Action, or CTAs. It's surprising I haven't dedicated an episode to this before! While I've mentioned CTAs in past episodes, I've never fully explored their importance and how to use them effectively.

In this episode, we'll break down what CTAs are and why they’re crucial for jewelry marketing. We'll discuss general best practices, how to tailor CTAs to your specific audience, and how psychological principles can guide your CTA strategies. Plus, I'll share tips on keeping your CTAs fresh and engaging.

In our "Gold Mine" segment, I'll also share some recent observations about standout social media content and how you can apply these insights to your own posts. Tune in to get inspired and take your jewelry marketing to the next level!

Transcript: https://joyjoya.com/jewelry-marketing-calls-to-action

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start
2:25 Grant Announcement
4:47 Primary Episode Content
17:14 The Gold Mine

Episode #293 - "Are Your Email Subscribers Seeing Your Jewelry Emails?"

Welcome to Episode #293. In today's episode, I want to discuss the importance of quality over quantity in email marketing and how to maintain a healthy subscriber list.

This topic arose because I've noticed a significant increase in spam subscribers on my clients' lists recently, and I've heard similar stories from others in the marketing community. This issue, known as "list bombing," is described in Klaviyo's support documentation as "a malicious attack where the attacker exploits a signup form or checkout page by making a large number of fake submissions, filling the associated list with emails and phone numbers that have not consented or are invalid."

Although a rise in email subscribers might appear beneficial for your brand at first glance, it only holds true if all the new contacts are genuine.

Sending emails to these fake profiles can harm your deliverability, as your emails might get caught in spam traps. You'll also see a decline in your open rates. Later in this episode, I'll delve deeper into list bombing and share ways to protect yourself against it.

The main focus today is to ensure your subscribers are legitimate, genuinely interested, and actively engaging with your emails, regardless of whether you have 100 or 100,000 subscribers. Stay tuned for tips on achieving this with your email marketing strategy.

Transcript: https://joyjoya.com/jewelry-email-subscribers

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start
3:31 Grant Announcement
6:56 Primary Episode Content
20:00 The Gold Mine

Episode #292 - "JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset"

Welcome to Episode #292. In today's episode, I want to cover a few different topics. First, I want to announce a very special opportunity that I'm opening up to emerging jewelry brands everywhere. If you've been intrigued by Joy Joya's grants in the past, you MUST check out this one.

I also want to give a recap of my experience at JCK Las Vegas this year. It was one of my favorite times at JCK yet, and I'm so impressed with the events team and all their amazing efforts.

Lastly, I want to share some tips about how you can facilitate a mid-year course correction for your marketing if you feel like you've gone off track. June is a time when we feel like we need a break, especially if you're coming back from the trade show. But at the same time, it's also a great opportunity to start planning for the holidays and get ahead of the busy season that's coming before we know it. You'll want to hear my tips for regaining your business equilibrium.

In the Gold Mine, I share some things about JCK that inspired me and that I want to pass along to you to hopefully give you some ideas to spark your mid-year reset and go into the second half of 2024 with innovation in mind.

Transcript: https://joyjoya.com/jewelry-marketing-reset

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start
3:01 Grant Announcement
8:31 Primary Episode Content
20:51 The Gold Mine