In this episode of The Marketing Rapport, host Tim Finnigan engages with Kieran Kennedy, Head of Marketplace at Snowflake. They discuss the importance of data democratization and how Snowflake's marketplace plays a pivotal role in facilitating seamless data sharing. Kieran emphasizes that data is most valuable when shared and integrated, contrasting it with wine that improves in isolation. He explains Snowflake's innovative approach to motionless data sharing, which enhances security and governance by eliminating the need to move data.

Looking ahead, Kieran shares exciting developments at Snowflake, including the introduction of Cortex and Arctic, which focus on AI and open-source models. He underscores the company's commitment to making advanced data solutions accessible and cost-effective, thus empowering businesses to harness the full potential of their data.

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