Episodios

  • 245. How to Build an Inclusive Brand with Ashley Jefferson
    Dec 16 2025
    Ready for an honest conversation on entrepreneurship, leadership, and community? This week, Michelle is joined by product management leader Ashley Jefferson. Discover how blending corporate experience with creative instincts can shape a distinctly authentic approach to business, personal branding, and networking— plus why true connection goes far beyond job titles or online followers. This episode delivers insightful perspectives and practical tips you don't want to miss. Ashley Jefferson is the founder of Startup Baddie, where she works with founders and brands from a product, community, and content perspective. As a fractional product leader, Ashley makes sure you're building the right thing, for the right people, in the right way—and that it drives results (revenue, funding, customers). She draws on a decade of experience at JP Morgan, Prudential, and her work with early-stage founders and medium-sized companies to guide teams through strategy, launches, go-to-market execution, and critical business decisions. She is also the creator of Founders, Funders, Fractionals (F3), a hub for the future of work that brings together founders, investors, and fractional executives. F3 focuses on education, meaningful connections, and practical ways to bring the fractional model into companies. Ashley holds an MBA from NYU Stern and a Bachelor's degree in Business from Seton Hall University. --------------------- In today's episode, we cover the following: Ashley's background and professional journeyCorporate vs. creative work stylesLinkedIn as a platform for communityPodcasting for growthShould you get your MBA?Intersectionality in discussions about communityIn-person experiences vs. online communitiesThe future of work and community engagement ---------------------- RESOURCES: Get 40% a Strategy Session with Ashley when you us the code KMAPOD25Watch part one of this episode on LinkedIn! ----------------------- Guest info: To learn more about Ashley and Start Up Baddie, follow them on Instagram @StartUpBaddie and Tik Tok @StartUpBaddieAcademy and visit her website AshleyGraceJefferson.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    36 m
  • 244. Level Up Your Design Presentations
    Dec 9 2025
    Trade self-doubt for confidence. Discover how to present your creative work as the expert you are. Imagine: less revisions and ongoing partnerships. Whether you're shy or an extraverted creative, Michelle shares the simple hacks for showing off your ideas, getting real client buy-in, and using video to bring your humanness front and center (no more hiding behind a mood board!). From the power of mockups to psychological tricks for smooth feedback, you'll learn how to lead with conviction and get those "slam dunk" approvals every designer craves. ------------------------ In today's episode, we cover the following:
    • The reason for presenting through video
    • The one concept method
    • Setting client expectations
    • Skill-building for presentations
    • Framing your work as a solution to your client's problem
    • Visual storytelling in design presentations
    • Showing design work in process
    • How to lead as the expert
    • Strategic feedback opportunities
    ---------------------- RESOURCES:
    • Episode 240: Streamline Your Brand Design Process with AI
    ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:
    • Kiss My Aesthetic Facebook Group
    • Instagram
    • Tik Tok
    ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    23 m
  • 243. Self-Loyalty and Business Success with Chedva Lumir
    Dec 2 2025
    Thinking your business is just an extension of yourself? Think again. This week, Michelle chats with Chedva Lumir to get real about entrepreneurship, identity, and why asking the right questions might save your sanity (and your strategy). Crack open the secrets to self-loyalty, business relationships, navigating uncertainty, and the real meaning behind "work-life balance." Whether you're a creative, founder, eldest daughter, or anyone juggling a million hats, tune in to learn how to celebrate tiny wins, rethink failure, and get curious about what's next. Chedva "Vivi" Ludmir is a business coach, strategist, and founder of Consider, a question-led strategy studio helping entrepreneurs and teams navigate foggy pivots, decision fatigue, and the messy middle of growth. Through her signature programs like The Curiosity Lab and Gravitas, Vivi blends startup-style structure with deep personal inquiry—helping founders stop shrinking and start leading with presence, direction, and momentum. A former tech founder turned multi-venture entrepreneur, Vivi's work lives at the intersection of business strategy, brand identity, and human behavior. ------------------------ In today's episode, we cover the following: Chedva's journey in entrepreneurshipWhat is means to be a curious person in today's worldConsider Labs and frameworks for growthHow to ask better questionsPodcasts as a playground for curiosityIdentity, work and burnoutShifting from girl boss to self-loyaltyEmotional vs intellectual knowing vs physical senseDealings with cycles ---------------------- RESOURCES: Download your free Unshrinking Workbook ----------------------- Guest info: To learn more about Chedva and Consider Labs, follow them on Instagram and Tik Tok @ChedvaKL and visit their website https://www.consider.club/. ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    44 m
  • 242. Brand Guidelines Made Simple
    Nov 25 2025
    Struggling to keep your brand looking consistent across all platforms? In today's episode, we're breaking down brand guidelines: what they are, why you need them, and how to make them actually useful. From mood boards and color palettes to logo do's and don'ts, you'll learn about all the essentials in a super approachable way. Tune in for how to build the brand bible of your dreams and how to keep your visual identity as consistent as your coffee order. ------------------------ In today's episode, we cover the following:
    • What are brand guidelines
    • Structure and format of brand guidelines
    • Creating your brand recipe
    • Key sections to include in your brand guidelines
    ---------------------- RESOURCES:
    • Episode 240: Streamline Your Brand Design Process with AI
    ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:
    • Kiss My Aesthetic Facebook Group
    • Instagram
    • Tik Tok
    ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    25 m
  • 241. 10 Most Common Rebranding Questions Answered
    Nov 18 2025
    Considering a rebrand? Here are the things you can expect before moving forward with the process. From determining whether you really need to overhaul everything or just a little facelift, to what it actually costs and how to avoid alarming your loyal customers in the process, Michelle answers the 10 most common questions she's asked on rebrand discovery calls. Tune in to learn what it takes to get a brag-worthy brand makeover. ------------------------ In today's episode, we cover the following: Question #1: What is rebranding, and how does it differ from a brand refresh?Question #2: When should a company consider rebranding?Question #3: What are the key steps involved in a rebrand process?Question #4: How can a rebrand impact a company's market position?Question #5: What are the benefits and risks of a rebrand?Question #6: How do we measure the success of a rebrand?Question #7: What costs are associated with rebranding?Question #8: How can rebranding affect existing customer perception?Question #9: What role does company culture play in a rebrand?Question #10: How does the rebranding process typically take? ---------------------- RESOURCES: Episode 196: Client Case Study: InLight HyperbaricsEpisode 174: Client Case Study: FRG Real EstateEpisode 230: Client Case Study: The Galavant Society ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    25 m
  • 240. Streamline Your Brand Design Process with AI
    Nov 11 2025
    The most skilled creatives understand that refinement is crucial when it comes to generative tools. First drafts are just the starting line. Explore how a strategic blend of custom GPTs accelerates the brand development process, streamlines mockup creation, and helps clarify project vision for both teams and clients. Plus, get the real answer to: should you rely on AI for logo design, or does human touch still reign supreme? Discover how to use AI intentionally to amplify creative output— without sacrificing authenticity. ------------------------ In today's episode, we cover the following: The iterative nature of generative AICombining human talent with AI toolsStrategy sessions and brand information processingCreating a brand recipe sheetMoodboard and ideation phaseBuilding visual alignmentMockup and asset creation with AIPresentation and communicating with clientsAI content creationFuture considerations and predictions ---------------------- RESOURCES: Episode 192: Authenticity and AI with Lauren deVaneEpisode 216: AI for Brand Designers with Lauren deVaneEpisode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    25 m
  • 239. Copywriting in the Age of AI with Nomad Copy
    Nov 4 2025
    Romanticizing the digital nomad life? Sam Burmeister breaks down what it takes to travel to 80+ countries, and still create stellar content for your clients. Get the inside scoop on how travel hones your creative edge, why AI will never have your taste, and the little-known tricks that make your brand unmistakable— no matter where in the world you're working. Tune in for digital nomad confessions and conversion copywriting secrets. Sam Burmeister writes high-converting copy for service-based businesses. Every business she writes for gets copy that sounds like them, but converts better! ------------------------ In today's episode, we cover the following: Pros and cons of being a digital nomadHow travel can inform work as a copywriterWhat Sam offer as a copywriterHow AI has changed the copywriting landscapeGetting Voice of Customer researchCopy pet peevesHow to continue to provide value for clients past the DFY projectCopywriting predictions for 2026 ---------------------- RESOURCES: Listen to the Copy And PodcastGet your FREE copy bot to writing high-converting opt-ins ----------------------- Guest info: To learn more about Sam and Nomad Copy, follow her on Instagram @NomadCopy and visit her website, NomadCopyAgency.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    38 m
  • 238. Blogging for Brand Growth with Inkpot Creative
    Oct 28 2025
    Dust off your blog and keep your website relevant. Michelle is joined once again by KP and Jessie from Inkpot Creative to educate on why blogging is back (and way better than fighting social media algorithms). Find out how to attract dream clients, sprinkle personality into your website, and why your values should be front and center— even if they make prospective clients back out. From navigating AI to playing the long game with evergreen content, you'll learn how to become unforgettable online. KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it's like to be the loud, bold, colorful outliers in their industry. That's why they partner with creatives who aren't afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following: Keyword research and SEO fundamentalsOptimizing content for AI searchWhy blogging is critical in 2025Using AI to repurpose contentCrafting blog content for conversionRepurposing content and efficiencyChanges in user behavior on social mediaHow to express values in brandingLong-term benefits and risks of reliance on social vs. owned platformsOptimism about the future of value-based branding ---------------------- RESOURCES: Episode 182: Effective Website Design with Inkpot CreativeEpisode 214: What Google Wants in 2025: SEO Tips from Searchlight Digital ----------------------- Guest info: To learn more about Inkpot Creative, follow them on Instagram, TikTok, and Facebook @InkpotCreative and visit their website, InkpotCreative.com ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook GroupInstagramTik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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    39 m