From early on, there is evidence of John Wood’s business acumen and entrepreneurial spirit: from collecting and selling flowers at age five, running a comic-book exchange at 11, to being an office boy at 15 and then a clerk for an insurance company. By 19 years of age, John had created the finest delicatessen in Perth.
The birth of Fleetwood began when John offered his services at 21 to a caravan hire and sales firm to sell, which they hadn’t managed in four months. Within five months, John had sold 44 caravans. But the writing was on the wall: this company was going nowhere and (so he learnt) had only intended to employ him for the seasonal shows. They kept him on.
Turning 22, with five months’ experience in the industry and £1000 saved, plus another £1000 invested by his father, John bought their first caravan for £100.
John and his dad renovated it in the driveway of their family home, selling it for £225 (at an hourly labour rate that amounted to two and sixpence each – very little, even in 1964). But Fleetwood Caravans was born, becoming Fleetwood Group of Companies, and then Fleetwood Corporation Ltd.
As CEO of Fleetwood, one thing was for certain: John had joined the ranks of organisation builders and entrepreneurs for which Western Australia was to become both famous and infamous – creative risk-takers who were to set themselves apart from their contemporaries and provide thousands with employment.
This is a short introduction to the full interview you can hear in two weeks time.
Hear a short summary to get you interested.
Inspiring
Instructional
Innovative
Find out more about John Wood at https://www.therealmofpossibility.org.au/
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