Summary

In this episode, Spencer sits down with Jason Berkowitz, founder of a successful SEO business in Salt Lake City, to discuss Jason's entrepreneurial journey, the evolution of SEO strategies over the years, and the role of AI in digital marketing.

Takeaways

• Beyond a certain point of education, work ethic, and intelligence, all outcomes in life are dictated by leverage.
• Leverage can be built through skills, technology, and financial resources.
• AI is not true AI yet, but it can be used to automate certain tasks and improve workflow.
• Delegation is key to achieving more with less time and effort.
• Subject matter experts play a crucial role in creating high-quality content.
• Procrastination can be valuable when used strategically.
• The focus funnel framework helps prioritize tasks and optimize productivity.
• The SEO landscape is constantly evolving, but some legacy principles still apply.
• YouTube has a different algorithm and requires a different approach to optimization.
• The key to success in SEO is providing value to the user and focusing on the user experience.

Episode Resources

Guests Links 🔽

• Connect with Jason Berkowitz on LinkedIn
• Learn more about Break the Web Agency

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud

Summary

Steve Anderson, author of 'The Bezos Letters,' discusses his journey of writing the book and the principles he learned from studying Jeff Bezos and Amazon. He emphasizes the importance of writing as a tool for clarity and deep thinking, and how it can be leveraged to communicate ideas and build expertise. Anderson also explores the concept of risk and the need for experimentation in business, as well as the value of customer obsession and understanding the flywheel of growth. He concludes with the idea of always thinking of your business as a startup, maintaining a mindset of continuous innovation and growth.

Takeaways

• Writing is a powerful tool for clarity, deep thinking, and communicating ideas.
• Risk should be approached through experimentation and taking steps to protect against potential failures.
• Customer obsession is key to growth, involving anticipating customer needs and solving problems before they arise.
• Understanding the flywheel of growth and the four cycles of test, build, accelerate, and scale can drive business success.
• Maintaining a day one mindset, thinking of your business as a startup, fosters continuous innovation and growth.

Episode Resources

Guests Links 🔽

• Connect with Steve Anderson on LinkedIn
• Learn more about The Bezos Letter
• Get your FREE copy of The Bezos Letters

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud

Summary

In this episode of Lessons in Leverage, Spencer interviews Jason Vego, the CEO and co-founder of Bevz. They discuss Jason's journey from a corporate career to entrepreneurship and the lessons he learned along the way. They also explore the concept of leverage and how Jason was able to harness it in his business. The conversation covers topics such as starting a dog grooming business, the fear of failure, the importance of learning and growth, and the value of human capital. Jason shares insights on finding leverage through collaboration, humility, and a growth mindset. In this conversation, Jason Vego, the co-founder and CEO of Bevz, discusses the value of relationships and building a strong team in entrepreneurship. He emphasizes the importance of leveraging college networks and alumni networks to find people with the right skills and values. Jason also shares his experience of launching tech businesses without a technical background and highlights the significance of finding the right technical co-founder or advisor. He talks about the shift from recruiting a diverse group of talented individuals to building a team of niche specialists as the business grows. Additionally, Jason discusses the strategic levers he uses to get more out of less, including international hiring and leveraging finance through venture capital and lines of credit.

Takeaways

• Starting a business involves taking risks and learning from failures.
• Leverage can be found through collaboration, humility, and a growth mindset.
• Human capital is a key factor in building a successful business.
• Painting a compelling vision and communicating it effectively can attract talented individuals.
• Money is not always the primary motivator for people to join a startup.
• Building a strong network and leveraging relationships can provide valuable resources and opportunities. Leveraging college networks and alumni networks can help in finding people with the right skills and values for your team.
• Finding the right technical co-founder or advisor is crucial for launching tech businesses without a technical background.
• As the business grows, there is a shift from recruiting a diverse group of talented individuals to building a team of niche specialists.
• International hiring can be a cost-effective way to access highly skilled talent.
• Venture capital and lines of credit can be strategic levers to finance and grow a business.

Episode Resources

Guests Links 🔽

• Connect with Jason Vego on LinkedIn
• Learn more about Bevz

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud