Summary

In this episode, Spencer sits down with Jason Berkowitz, founder of a successful SEO business in Salt Lake City, to discuss Jason's entrepreneurial journey, the evolution of SEO strategies over the years, and the role of AI in digital marketing.

Takeaways

• Beyond a certain point of education, work ethic, and intelligence, all outcomes in life are dictated by leverage.
• Leverage can be built through skills, technology, and financial resources.
• AI is not true AI yet, but it can be used to automate certain tasks and improve workflow.
• Delegation is key to achieving more with less time and effort.
• Subject matter experts play a crucial role in creating high-quality content.
• Procrastination can be valuable when used strategically.
• The focus funnel framework helps prioritize tasks and optimize productivity.
• The SEO landscape is constantly evolving, but some legacy principles still apply.
• YouTube has a different algorithm and requires a different approach to optimization.
• The key to success in SEO is providing value to the user and focusing on the user experience.

Episode Resources

Guests Links 🔽

• Connect with Jason Berkowitz on LinkedIn
• Learn more about Break the Web Agency

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud

Summary

Steve Anderson, author of 'The Bezos Letters,' discusses his journey of writing the book and the principles he learned from studying Jeff Bezos and Amazon. He emphasizes the importance of writing as a tool for clarity and deep thinking, and how it can be leveraged to communicate ideas and build expertise. Anderson also explores the concept of risk and the need for experimentation in business, as well as the value of customer obsession and understanding the flywheel of growth. He concludes with the idea of always thinking of your business as a startup, maintaining a mindset of continuous innovation and growth.

Takeaways

• Writing is a powerful tool for clarity, deep thinking, and communicating ideas.
• Risk should be approached through experimentation and taking steps to protect against potential failures.
• Customer obsession is key to growth, involving anticipating customer needs and solving problems before they arise.
• Understanding the flywheel of growth and the four cycles of test, build, accelerate, and scale can drive business success.
• Maintaining a day one mindset, thinking of your business as a startup, fosters continuous innovation and growth.

Episode Resources

Guests Links 🔽

• Connect with Steve Anderson on LinkedIn
• Learn more about The Bezos Letter
• Get your FREE copy of The Bezos Letters

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud

Summary

In this episode of Lessons in Leverage, Spencer interviews Jason Vego, the CEO and co-founder of Bevz. They discuss Jason's journey from a corporate career to entrepreneurship and the lessons he learned along the way. They also explore the concept of leverage and how Jason was able to harness it in his business. The conversation covers topics such as starting a dog grooming business, the fear of failure, the importance of learning and growth, and the value of human capital. Jason shares insights on finding leverage through collaboration, humility, and a growth mindset. In this conversation, Jason Vego, the co-founder and CEO of Bevz, discusses the value of relationships and building a strong team in entrepreneurship. He emphasizes the importance of leveraging college networks and alumni networks to find people with the right skills and values. Jason also shares his experience of launching tech businesses without a technical background and highlights the significance of finding the right technical co-founder or advisor. He talks about the shift from recruiting a diverse group of talented individuals to building a team of niche specialists as the business grows. Additionally, Jason discusses the strategic levers he uses to get more out of less, including international hiring and leveraging finance through venture capital and lines of credit.

Takeaways

• Starting a business involves taking risks and learning from failures.
• Leverage can be found through collaboration, humility, and a growth mindset.
• Human capital is a key factor in building a successful business.
• Painting a compelling vision and communicating it effectively can attract talented individuals.
• Money is not always the primary motivator for people to join a startup.
• Building a strong network and leveraging relationships can provide valuable resources and opportunities. Leveraging college networks and alumni networks can help in finding people with the right skills and values for your team.
• Finding the right technical co-founder or advisor is crucial for launching tech businesses without a technical background.
• As the business grows, there is a shift from recruiting a diverse group of talented individuals to building a team of niche specialists.
• International hiring can be a cost-effective way to access highly skilled talent.
• Venture capital and lines of credit can be strategic levers to finance and grow a business.

Episode Resources

Guests Links 🔽

• Connect with Jason Vego on LinkedIn
• Learn more about Bevz

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud

Summary

Danielle Cobo, a bestselling author and sought-after speaker, shares her insights on grit, resilience, and leadership. She emphasizes the importance of understanding individual motivations and building personal relationships in team leadership. Danielle also highlights the value of investing in personal and professional development, including finding mentors and coaches. She discusses the power of building a personal brand and leveraging platforms like LinkedIn to attract the right clients. Danielle's journey from a successful sales career to entrepreneurship demonstrates the impact of grit and resilience in achieving personal and professional goals.

Takeaways

• Understand individual motivations and build personal relationships in team leadership.
• Invest in personal and professional development, including finding mentors and coaches.
• Build a personal brand and leverage platforms like LinkedIn to attract the right clients.
• Grit and resilience are key in achieving personal and professional goals.

Episode Resources

Guests Links 🔽

• Connect with Danielle Cobo on LinkedIn
• Learn more about Danielle Cobo

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud

Summary

Brian Adamson, a seasoned real estate investor and mentor, shares his experience and lessons in real estate and entrepreneurship. He emphasizes the importance of becoming the person who can achieve success and leveraging mentorship to learn from the mistakes of others. Brian discusses his journey from corporate America to pursuing his passion full-time and building a successful real estate business. He also talks about the challenges and rewards of investing in commercial multifamily properties and the need to find the right team and partners. Additionally, Brian highlights the importance of giving back and the joy of helping others.

Takeaways

• Focus on becoming the person who can achieve success and leverage mentorship to learn from the mistakes of others.
• Investing in real estate requires knowledge and understanding of the market, as well as building a strong team and network.
• Commercial multifamily properties can provide opportunities for cash flow and long-term wealth, but they require active management and dealing with various challenges.
• Giving back and helping others can be a fulfilling and rewarding aspect of success.
• AI and technology can be leveraged to automate tasks and improve efficiency in business operations.

Episode Resources

Guests Links 🔽

• Connect with Brian Adamson on LinkedIn
• Learn more about Brian Adamson

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud

Summary

Coach Chris shares his expertise on how to get more out of travel and leisure without breaking the bank. He emphasizes the importance of finding fulfillment in personal life and creating lasting memories. Coach Chris provides tips on how to leverage credit card rewards to fly for free and how to rent vacation properties from owners at a fraction of the cost of hotels. He also highlights the benefits of planning in advance and using resources like VacationsToGo.com for discounted cruises. Coach Chris offers his services to help families plan affordable and memorable vacations.

Takeaways

• Travel and leisure are important for finding fulfillment and creating lasting memories.
• Leverage credit card rewards to fly for free and save on airfare.
• Rent vacation properties from owners through websites like RedWeek.com for luxury accommodations at a fraction of the cost of hotels.
• Plan in advance to save money and look forward to the travel experience.
• Use resources like VacationsToGo.com for discounted cruises.
• Traveling with a family can be made more affordable and enjoyable by renting vacation properties with multiple rooms and amenities.
• Taking time away from work and immersing oneself in travel and leisure can lead to increased creativity and productivity in business.
• Seek guidance from experts and join mastermind groups to learn and network in your field.

Episode Resources

Guests Links 🔽

• Connect with Christopher Klesh on LinkedIn
• Learn more about The Travel Coach

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud

Summary

Mike Konrad shares his journey as an entrepreneur, from being a reluctant entrepreneur to starting his own company. He discusses the challenges he faced, including a lawsuit from his ex-employer and financial struggles. Mike emphasizes the importance of taking risks, making fearless decisions, and shifting gears as the business grows. He also highlights the value of learning from mistakes and being open to new ideas. Mike credits his long-term mentorship with a consultant for helping him navigate the ups and downs of entrepreneurship. In this conversation, Mike Konrad shares his insights on the importance of marketing and providing value to customers. He discusses how he shifted from traditional advertising to an education model, focusing on workshops, technical papers, speaking engagements, and a podcast. He emphasizes the need to establish authority, provide value, and build trust with customers. Mike also highlights the power of emotional connections and storytelling in marketing. He concludes by discussing the changing landscape of marketing and the importance of reaching younger generations through digital platforms.

Takeaways

• Entrepreneurship can come about in different ways, and it's not limited to a specific personality type or set of circumstances.
• Taking risks and making fearless decisions are crucial for success in business.
• Learning from mistakes and being open to new ideas are essential for growth and adaptation.
• Shifting gears and acquiring new skills at the right time are necessary for scaling a business.
• Long-term mentorship can provide valuable guidance and support throughout the entrepreneurial journey. Shift from traditional advertising to an education model to provide value and establish authority.
• Focus on workshops, technical papers, speaking engagements, and podcasts to educate and engage with customers.
• Build trust with customers by understanding their problems and offering best practice solutions.
• Create emotional connections and use storytelling to make a lasting impact in marketing.
• Adapt to the changing marketing landscape by reaching younger generations through digital platforms.

Episode Resources

Guests Links 🔽

• Connect with Mike Konrad on LinkedIn
• Learn more about Mike Konrad
• Email: mike@mikekonrad.com

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud

Summary

In this episode, Spencer discusses the concept of 'shooting at invisible targets' and the impact it has on personal and professional success. He shares a step-by-step process for creating a clear vision, defining goals, and taking actionable steps to achieve success. The episode emphasizes the importance of clarity, motivation, and empowerment in pursuing one's goals.

Takeaways

• The concept of 'shooting at invisible targets' refers to pursuing vague goals without a clear vision or plan.
• Creating a clear vision and defining specific, actionable goals is essential for personal and professional success.
• Motivation and empowerment are key factors in pursuing and achieving one's goals.
• Success is not solely determined by the achievement of goals, but also by the development of habits and behaviors that align with the desired outcome.

Episode Resources

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud