Being great at what you do and being a business owner are two different things.

Building a business requires resilience, managing challenges, and staying focused on long-term success.

Join Doreen (Dorz) Brown for episode 7 in the Solo Series, where she shares insights into what you need when you start a business - and no, it's not a website or creating social media profiles!

To learn more about Dorz and her services, visit ⁠Let's Get Visible⁠.

Referenced in this episode:

Australian Bureau of Statistics

Dr. Dweck's Research

In this episode, host Dorz Brown shares her personal journey with business awards and explores their value.

She discusses the lessons she learned and why it took her five years to enter awards again - and win!

Dorz emphasises the importance of selecting awards that align with your values and resonate with your vision.

She highlights the pros of entering awards, such as increased visibility, enhanced credibility, networking opportunities, and a confidence boost.

She also mentions the cons, including the time and emotional investment, the subjective judging process, and the need to be selective about which awards to enter.

In this episode, Dorz Brown discusses YouTube SEO strategies to help videos rank higher and attract more viewers.

She emphasises the importance of understanding YouTube's algorithm and creating high-quality, engaging videos.

The key topics covered include keyword research, optimising video titles and descriptions, creating eye-catching thumbnails, and boosting engagement metrics.

The episode provides practical tips and techniques for improving YouTube SEO and increasing online visibility.

Visit the website to learn more about Dorz and Let's Get Visible.

In this episode, Dorz Brown discusses the power of networking and its crucial role in the success of any business.

She shares insights from her business journey and highlights the importance of stepping out of your comfort zone, leveraging existing connections, and using word-of-mouth marketing.

Dorz also emphasises the value of building a supportive network and the opportunities for personal and professional growth that networking provides.

Learn more about her new community-building initiative, the Micro-Masterclass Pass.

In this episode, Doreen (Dorz) Brown discusses the power of podcasting as a tool to elevate business visibility.

She highlights podcasts' unique connection and engagement, the potential organic reach through podcast distribution platforms, and the SEO benefits of podcasting.

Dorz also emphasises the opportunities for collaboration and the versatility of podcasts.

She addresses common concerns about starting a podcast and provides tips for optimising podcast content for SEO.

Applications are now open for her POP - Power Of Podcasting 1:1 program; apply online today.

The reference link to Edison Research mentioned in today's episode.

In this episode, Doreen (Dorz) Brown discusses e-commerce optimisation and shares best practices for boosting online store performance and sales.

The main areas covered include website speed and performance optimisation, mobile optimisation, user experience and interface design, SEO practices, personalisation, leveraging social proof, and data-driven decision-making.

The episode emphasises the importance of staying adaptable and continuously optimising the e-commerce store for long-term success.

Visit Let's Get Visible to learn more about e-Commerce Optimisation services.

Welcome to the Solo Series.

In this episode, Dorz Brown discusses the importance of building a personal brand online.

She provides tips and strategies for standing out using personal branding, including self-discovery, identifying unique value propositions, and storytelling.

Dorz discusses strategies for growing and engaging an online community, leveraging collaborations, and managing online reputation.

She emphasises the role of authenticity in personal branding and the importance of SEO and market trends.

To learn more about Dorz Brown and her services, visit Let's Get Visible.

Here are the links to the tools and platforms mentioned in this episode:

Google Trends

Google Analytics

Canva

In this solo episode, I share my journey of starting and growing my digital marketing business, providing insights into my challenges, lessons learned, and strategies for visibility.

I emphasise the importance of staying true to oneself and adapting to the evolving landscape of digital marketing.

Head to Let's Get Visible to access the show notes and learn more.