Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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 The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Economía Exito Profesional
Episodios
  • Disruptive Thinking: Scaling Your Business Beyond the Ordinary with Kane Baron

    Disruptive Thinking: Scaling Your Business Beyond the Ordinary with Kane Baron
    Jun 25 2025
    Jo & Vicky are joined by Kane Baron who runs Disruptive Media (formerly Progressive Media), the UK’s largest podcast agency. They specialise in branding and monetising content for commercial purposes, particularly podcasts and long form content. Kane learned his trade when Rob Moore, a serial entrepreneur who has clocked up billions of views across multiple media channels and has millions of followers, made him his business partner. To say Kane knows a thing or two about branding, marketing and building a business is an understatement. You can be sure that the advice he shares in this episode will be invaluable for you and your business. If this episode leaves you hungry for more from Kane, why not join the Canine Business Academy - Kane is one of the mentors that delivers our pod classes - https://www.caninebusinessacademy.com/the-membership KEY TAKEAWAYS Business opportunities are everywhere. As a 5-year-old, Kane made £30 to £40 fetching drinks for guests at his parents´ wedding and being allowed to keep the change. Be curious, ask people about their businesses. When you do, you will see new opportunities for your own business. When you experience bad times, which you will, just keep going. Finding a good mentor is your shortcut to success. Because of their experience, your mentor will see potential in ideas you would otherwise dismiss. Listen to your customers’ moans, they tell you what they desperately need from you. Your USP, unique selling point. Productise yourself and your offering. When you do, making sales is far easier. Sell outcomes – tell the customer what they will get out of your product. If you don´t sell packages of lessons your customer won´t be with you long enough to see results. Don´t undervalue your product, it´s better to start high and maybe bring your price down a bit, than it is to start low. If you don´t reinvest you will stop growing. BEST MOMENTS "My speciality is branding (and monetising) content for commercial purpose." "Said with love...suck it up. It's kind of what you signed up for." "If you want to get incredibly successful in your business, go find a mentor.. it´s the shortcut." "If you´ve started a business, you are now a salesperson, we all have to become salespeople." “Investing in yourself is the best thing you could ever do .” “You don’t ever want to sell to the low end of the market. You always want to be reassuringly expensive.” “Productise yourself and your offering… that’s what allows you to up your prices.” EPISODE RESOURCES https://www.linkedin.com/in/kane-baron-064b0a178/ @thekanebaron SOCIALS AND IMPORTANT LINKS Take our business brain quiz now for FREE - http://quiz.caninebusinessacademy.com/ https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness www.caninebusinessacademy.com https://www.facebook.com/groups/caninebusinessacademycommunity/ Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 3 m
  • Building Your Purposeful Pet Brand with Kate Hendry

    Building Your Purposeful Pet Brand with Kate Hendry
    Jun 18 2025
    DESCRIPTION Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business. She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you noticed and remembered. Kate shares practical strategies that any dog business, regardless of size, will be able to use. KEY TAKEAWAYS Branding your business changes your mindset. It stops you from thinking of yourself as just a small local business and helps you to grow. Branded small businesses have an edge over large corporations. Their brands are more personal and easier for customers to identify with. Lean into the things that you are passionate about. Identify something that is different about you and build that into your brand e.g. If you sing while walking your dogs – you could be the singing dog walker. It can be a tiny thing, something that makes you more human and personable is ideal. Build a purposeful brand rather than a professional brand. It tells people so much more about who you are and what they will get from working with you. Don’t be afraid to niche down. Kate´s business really took off when she did that. Niching down provides clarity – you know exactly who you are targeting and how to reach them. A clear mission and what makes you different from the competition are the foundations on which to build your brand. People crave human connection, and when you are authentic and share who you are personally, customers will be drawn to you. Kate teaches people to tap into psychology to design their website and advertising materials to make customers more likely to buy from them. BEST MOMENTS “A brand is not just a flat thing. It can have a personality, and it can match your personality.” “As a small business, you have a whole lot more power in the fact that it’s you running it, and it’s not a team of faceless people.” “By the end of it (Kate´s training), they're like - that last piece of content took me 10 minutes because I have the foundations and know what I am talking about.” “We're just so blind to some of the special things about us…we put ourselves in a box.” “I just leaned into where I was in my life and the things that I'm passionate about.” EPISODE RESOURCES https://finbostudio.co.uk https://www.instagram.com/finbo_studio SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 4 m
  • Going From Part-time to Six-figure International Dog Trainer in Only a Few Years with Shelina Duke

    Going From Part-time to Six-figure International Dog Trainer in Only a Few Years with Shelina Duke
    Jun 10 2025
    DESCRIPTION In this episode, Jo & Vicky are joined by Shelina Duke The Poodle Trainer who switched from teaching primary school children to training dogs and specialising in Poodles. Shelina very quickly went from only doing dog training in the evenings to working with clients from across the world. She shares how family circumstances pushed her to change her mindset and seek out business training and mentorship that enabled her to grow at an astounding rate. KEY TAKEAWAYS If you think of yourself as a small business, that is what you will continue to be – a small, local business. Changing your mindset is crucial. From the very start treat dog training as a business rather than a hobby. Invest in business training. You can learn a huge amount from non-dog training businesses. Stop caring about what other dog business owners think of you. Invest some of what you earn back into your business. Do not fall into the trap of working every single minute of the day. With social media you've got to keep showing up, it takes time for people to trust you. You need a strategy to get the most out of social media. The way you think about money and your business and the words you use hugely impacts how successful you are. If you don´t think you can grow and make a lot of money, you won´t. Comparing yourself with others keeps you small. If something doesn´t work, don´t hide from it, learn from it, tweak things and go again. Stick to your values and be client focused. BEST MOMENTS “I´ve never had freedom like this.” “As soon as I knew more about business, I asked myself – Why am I keeping myself so small?” “You are almost conditioned to stay in your lane.” “It’s really not as scary as it seems to put yourself out there on social media.” “Bringing staff on is f**king scary.” “Mindset is huge, and it is scary, but you’ve got to give into it.” “I stopped enrolling in every single course. They taught me to train better, but it didn’t help my business.” “The more you practice it, the easiest it is to get over it.” “Now I look back, and I genuinely don’t know how I did it without going insane.” EPISODE RESOURCES https://www.facebook.com/shelinathepoodletrainer https://www.withtheflo.co.uk/training-your-poodle https://www.instagram.com/trainwiththeflo SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 16 m
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