Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Economía Exito Profesional
Episodios
  • The Curse of Knowledge – How to Stop Confusing Your Clients

    The Curse of Knowledge – How to Stop Confusing Your Clients
    Nov 19 2025
    In this episode, Jo & Vicky tackle what they call the "curse of knowledge" something they see a lot within the dog training industry. There is a strong tendency for trainers to use expert jargon and too much technical detail to the point where clients struggle to connect with and understand their dog trainer - a frustrating experience for both parties. Through personal stories and industry insights, they share practical ways to simplify your message, build a genuine connection with each client and stop overwhelming or confusing them. KEY TAKEAWAYS Overuse of technical terms and industry-specific language may alienate potential clients—plain language is essential for connection e.g. Members of the public still call themselves dog owners rather than dog guardians. Genuine communication and empathy bridge the gap between you and your clients. They foster trust and encourage engagement. Focus on outcomes and keep your explanations simple. Dropping the ego and not being judgemental are crucial for understanding clients’ choices and supporting them without bias. Practical, hands-on experience is just as vital as academic knowledge. Both are needed for effective training and business growth. Observe and learn from successful communicators and social media accounts. Feelings of inadequacy often stem from gaps in business skills as well as in your dog training knowledge. When you broaden your expertise in both areas you suffer less from imposter syndrome. This makes you more confident and easier to connect with your clients and adapt to their needs. BEST MOMENTS “Remember who you are talking to.” “I remember going to clients, and was like, oh, yeah, “so the dog's olfactory system”, and they were going “what?!” “Gauge how much that person wants to know.” “It's still going to be difficult to fully understand how that person is going to interpret the knowledge that you're sharing, because everything's a bit subjective.” “Again, it comes back to that judgment of other people and other trainers." EPISODE RESOURCES https://www.youtube.com/@yorkshire_canine_academy SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    52 m
  • Owning Our Decisions: Reflecting on a Challenging Year at CBA

    Owning Our Decisions: Reflecting on a Challenging Year at CBA
    Nov 12 2025
    DESCRIPTION This year has been one of the hardest we’ve ever had in business. Making the decision to go all in and state publicly that we only work with force-free dog professionals wasn’t easy, but it was the right thing for us, and for the values Canine Business Academy was built on. In this episode, we’re being completely open about what that journey has really looked like. We talk about the uncomfortable moments, the mistakes, the fear, the times we might have come across as egotistical and why we’re choosing to own every part of it. We're sorry to anyone we’ve unintentionally hurt along the way. Growth isn’t clean. It’s messy, confronting and sometimes painful, but it’s also where integrity is tested and the truth gets louder. If you’ve ever had to make a decision that cost you comfort, clients, or approval, this one’s for you. Because standing for something always comes with challenge but it’s how you keep standing that matters. KEY TAKEAWAYS This year, Jo & Vicky took CBA 100% force free and have started saying that in a very clear way. Jo & Vicky slowly and painfully realised that being open to all trainers, while well-intentioned, ultimately put them at odds with their own beliefs about what’s best for dogs. Before you start, sit down and work out what your personal and work values are and set your business up to fit in with that. If you don´t, you are opening the door to inadvertently upsetting people when you realign your business with your values. Every business goes through challenges, accept that and do your best to be ready to work through them. Be aware of the role fear can play in letting yourself go down the wrong path or avoiding issues that need to be dealt with quickly. Seek out clients that are a good fit for you, in particular when it comes to your core values. BEST MOMENTS “ When we first launched CBA, we didn't have that clear stance,…we are force free trainers.” “It’s almost like we just lost our way.” “We don't work with people who train like that anymore. However, we are not going to accept you talking about people in a derogatory way and tearing people down. That is not what CBA is about.” “We genuinely do care, and we genuinely do want to support .” “Just be unapologetically you, because that's all you can be. And if you piss people off along the way, it will be unintentionally, but hopefully that forgiveness can come back.” “We were cutting off our nose to spite our face hugely…our words and our actions weren’t matching up.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 1 m
  • How to build a business without losing your life with Jeff Mask

    How to build a business without losing your life with Jeff Mask
    Nov 5 2025
    DESCRIPTION Running a dog business can sometimes feel like you’re giving everything; your time, your energy, your weekends and still wondering when life’s meant to happen and it's all just suddenly going to feel like you've made it and got it right. In this episode, we’re joined by Jeff Mask, firstly, an incredible human being, he's a coach, mentor, and someone who’s become a hugely important person in our lives. Together we discuss how easy it is to get trapped in overworking, people-pleasing, and trying to control everything and how those habits quietly cost us as business owners the very life we’re working so hard for. We talk about what it really takes to build a business that gives you more freedom, not less, and how to protect your time, your relationships, and your sanity while you grow. KEY TAKEAWAYS Remember – You are building a business for freedom – not for burnout. Chasing “work-life balance” is a losing game, it´s unattainable, but achieving harmony between your home and work life is realistic. Overworking and people-pleasing might feel necessary, but they’re not. Both of those habits are quietly robbing you of the life you’re working so hard to build. Knowing your “why” fuels you to set boundaries, say no, and stop scratting for scraps. Freedom in business isn’t handed to you; it’s earned by making tough choices about what you’ll do (and what you won’t). Religiously time block and protect space for your most important people, not just your to-do list. It’s not about the hours you work, but where you put your focus. Use the 80/20 rule to focus on what moves your business forward. Then, let go of the rest. Plan “bookends” around big work commitments, dedicating quality time before and after with loved ones to show they come first. True harmony happens when your family knows the “music” you’re playing, not just the hours you’re working. Open, honest conversations, especially at home, are non-negotiable. Your loved ones can’t support you if they’re kept in the dark BEST MOMENTS “Busyness and productiveness are not synonymous, but often our brains and our egos don't know the difference.” "Almost always, what holds us back from actually doing what we say we'll do, as far as balancing a great business and home life, is fear." “Love is spelled T, I, M, E … It's really hard for people, especially kids, to feel that they're loved when you're not there. "Which wolf are you feeding right now ?... The one that's dark and negative and critical, or the one that's light and love and gratitude and abundance?... The wolf that is fed will win." ABOUT THE GUEST https://www.jeffmask.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 24 m
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