For this episode, Jo & Vicky are joined by marketing expert Adam Ashburn, the co-founder of Test Tube Marketing. He explains why niching down is essential and shares a step-by-step method you can use to zero in on who your best customers are and work out the best way to reach them.

KEY TAKEAWAYS

• Test Tube Marketing specialises in helping business owners to monetize their existing audience better.
• Simply tweaking your language, messaging, copy and sales funnel can boost your turnover by thousands.
• Don´t try to get it perfect, launch it, evaluate it, then tweak it until you get it right.
• You need to narrow your focus to broaden your appeal. If you try to be all things to all people you will end up appealing to fewer people.
• Adapt the language you use to suit the exact person to whom you are speaking.
• If your message is strong it will work across all platforms.
• Email marketing is key to success.
• Build long-term relationships with your clients.
• Define what your market is, determine what outcome you want and the position you need to take to get it.
• Always, always measure. If you don´t, you'll never work out what marketing works best for your audience.

BEST MOMENTS

‘How can you test it cheap; how can you test it fast? ´

‘The niching starts with you.’

‘Build an email list.’

GUEST AND EPISODE RESOURCES

https://www.testtubemarketing.com

https://www.linkedin.com/in/adam-ashburn-b35a13179/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Waitlist - https://keap.app/contact-us/4966847240521812

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky get deep, raw, and real when they interrogate each other about some of the things that are going on behind the business. It is an emotional episode in which they share some aspects of their personal lives and how they are coping so that they can continue to work to make the dog business space a better place.

They explain how to prepare yourself, your family, your partner, and others you love for how becoming a successful entrepreneur changes who you are. You can never fully separate your business from your home life, so you must manage things carefully.

KEY TAKEAWAYS

• Most business owners quite rightly only show people what they want others to see.
• But having someone to share the less pretty side of running a business with is important.
• Your personal life is bound to has an impact on your work life, but the opposite is true when you make changes in your business it can also affect your family.
• As you progress as an entrepreneur who you are as a person evolves too, which can change the dynamics of your relationships.
• You need to keep your partner fully in the loop and take them with you on your journey of change.
• As your business evolves you will face new challenges and overcoming them will change who you are.

BEST MOMENTS

‘You are not alone on this journey because we are here.’

‘It’s the impact doing your business really well has.’

‘You're going to change, and so communicate with whoever you live with, so they can be prepared for this ride.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Waitlist - https://keap.app/contact-us/4966847240521812

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.