Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients. Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-nonsense guide to pricing with confidence, marketing without burnout, shifting your mindset, and creating a business that actually supports your life (not just your clients’). Let’s Talk Dog Business is packed with straight-talking, actionable episodes on what it really takes to grow and scale in the pet industry, without selling your soul to social media or working 24/7. If you’re a dog pro who’s serious about success—this is the podcast we wish we had when we started. Economía Exito Profesional
Episodios
  • Going From Stuck to Sold Out: Why Dog Trainers Need to Focus on One Core Offer & Human-Connection

    Going From Stuck to Sold Out: Why Dog Trainers Need to Focus on One Core Offer & Human-Connection
    Mar 31 2026
    Dog trainers often ask, “What else do I need to offer to make enough sales?” This episode shows you it’s not about adding more. It´s about changing your focus, which can even mean you end up doing less. You’ll hear why so many trainers are trapped offering low‑priced classes and working endless evenings, how to challenge the “truths” you’ve absorbed about what clients will pay, and how one purpose‑driven, higher‑value offer plus simple, personal sales can change your income, your schedule, and your enjoyment of the work. KEY TAKEAWAYS You are in control. If you hate what you are doing and it does not align with your purpose, what you are passionate about - you can change that. Choose a product that you are passionate about and focus on developing that. You will stay engaged, help people you really can help and deliver fantastic training people love and are willing to pay for. Challenge the “truths” that are holding you back - when you question beliefs like “people won’t pay that here” or “clients don’t value what I do,” you realise most of your limits are self‑imposed, not market‑imposed. Fix your mindset to fix your business. In a world where human connection is becoming rare making the effort to respond personally is huge e.g. responding to a sales enquiry by sending a short video reply. BEST MOMENTS “Your purpose will lead the way. If the purpose is passion driven.” “We need to be led by that passion. Because you'll get sick of what you do if you're not enjoying it.” “Mindset - It’s not that your mind is broken. It's how set are you in your brain?” “If you're going down a path that doesn't excite you and light you up if you're working with people that you fucking hate - It's all down to you. You get to change this .” “If you learn how to sell better and sell air quote properly, this is what's going to massively change your life.” “We genuinely believe human connection is of the highest importance, because we're not having it anymore.” Want to find out more and start reshaping your dog training business? Join our free 90‑minute webinar at caninebusinessacademy.com and see how one core offer, a stronger mindset and human‑first sales changes everything. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    23 m
  • Turn Random Enquiries into Sales By Creating a Frictionless Customer Journey

    Turn Random Enquiries into Sales By Creating a Frictionless Customer Journey
    Mar 25 2026
    Most dog trainers are having plenty of conversations and getting the clicks — yet very few people are actually buying. In this episode, we look at why so many people stop you in the park or Google “dog training [your area],” land on your site… and then quietly disappear. We unpack how business cards, vague websites and too many options kill momentum, even when people are genuinely interested. For each touchpoint in the customer journey, you’ll learn how to create a simple, frictionless “next logical step”, how to use above-the-fold space so visitors instantly know they’re in the right place, and why you shouldn’t worry about fancy funnels or lead magnets until you’ve nailed a basic path that takes dog owners from curiosity to paid client. KEY TAKEAWAYS Regardless of whether someone finds your website or approaches you in the park you need to take that potential customer on a journey – a journey that quickly demonstrates that you can help and makes it easy to book with you. Your customer journey has to be frictionless - quick and simple. If people cannot find out what they need to know, they will go elsewhere. Reserve above‑the‑fold space on your website to answer the questions: “Am I in the right place. What do I do next?” if you don´t you’ll lose sales. Use the language your customers use. If they search for or talk about dog trainers instead of dog behaviourist, use dog trainer on your website. Keep your offer simple and make booking frictionless. Identify how people are finding you and double down on improving the customer journey on that platform. BEST MOMENTS “That customer journey can get really complicated. Or, we can simplify it and just go, what is somebody looking for? What's the next logical step?” “Ask - How easy is it to buy something from you?” “If people are saying they're finding you on Google and you're spending all your time on Facebook …. put more effort into Google.” “Realistically, if your business… isn’t generating up to 100k consistently every year on turnover, then we don't need all these fancy things.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business- Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. Their award-winning work has earned recognition including: – UK StartUp Awards: Business to Business (Midlands) – Small Business Awards UK: Most Innovative Small Business 2025 – Business Awards UK: Most Innovative Pet Product 2024 – Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    42 m
  • Rebuilding Visibility Without Starting Over

    Rebuilding Visibility Without Starting Over
    Mar 18 2026
    Pressing pause on a business is rarely as clean as shutting the doors. Sometimes it simply goes quiet. No big announcement. No official closure. Just life shifting focus elsewhere. After 18 months of near silence, the dog training side of the business is being reconsidered, not because CBA is going anywhere, but because the demand never fully stopped. Enquiries have continued. The audience is still there. Google Business is still live. There is proof of life. This episode explores what it really looks like to resurrect a service business that has been dormant but not dead. The first mindset shift is crucial: you are not starting from scratch. There is an existing Facebook group with 326 members. A page with 1.7k followers. Inbound enquiries still landing despite doing nothing for a year and a half. That is not a cold start. That is warm ground. Restarting properly is less about complicated funnels and more about visibility and trust. When people have not heard from you in 18 months, the fastest way back is honesty. A simple public reintroduction. A post acknowledging the gap. Human, direct, slightly self-aware. Trust rebuilds through consistency, not perfection. If immediate cashflow were needed, the strategy would be simple and proactive: direct outreach. Messaging the existing audience individually. Reintroducing via video. Asking a clear question such as, “Who do you know that’s just got a puppy and needs help?” No elaborate campaign. Just conversation. Service businesses grow through relationships, not algorithms. Showing up publicly again would follow quickly. Drip-feeding value into the group. Talking about real puppy struggles, biting, toilet training, overwhelm, unrealistic expectations. Sharing practical, usable advice. Re-establishing authority by being helpful. An easy next step would be essential. A Zoom session to reconnect. A local in-person meet and greet or mini workshop. Trust accelerates when people can see and hear the humans behind the brand. Our Socials and Important Links: https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website https://www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Our Book: https://www.amazon.co.uk/dp/1068791705?dplnkId=5f9c7bc7-26fa-4f85-b1aa-a1230cb9599a
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    46 m
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