Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients. Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-nonsense guide to pricing with confidence, marketing without burnout, shifting your mindset, and creating a business that actually supports your life (not just your clients’). Let’s Talk Dog Business is packed with straight-talking, actionable episodes on what it really takes to grow and scale in the pet industry, without selling your soul to social media or working 24/7. If you’re a dog pro who’s serious about success—this is the podcast we wish we had when we started. Economía Exito Profesional
Episodios
  • What Dog Trainers Get Wrong About Memberships and Online Courses

    What Dog Trainers Get Wrong About Memberships and Online Courses
    Apr 14 2026
    Dog trainers are told online income is “easy.” Create a course. Stick it on Kajabi or Thinkific. Say “buy my thing.” Wake up to money in your sleep. If that is true, why are so many online memberships, £7 offers and “video vaults” quietly gathering dust? This episode is all about why “easy online income” is a myth and what you actually need in place before online courses, memberships and low-cost digital offers will work for your dog business. KEY TAKEAWAYS There is a perception that online training is as simple as create a course, stick it on a platform, stick it on your website, and say - here's a course, buy my thing, and then voila, you're making money whilst you're sleeping. Easy online income is a myth: low‑ticket video courses and memberships are often harder to sell than one to one service. Giving buyers access to a big video vault just does not cut it. Free dog training advice is everywhere; people pay not for information, but for you, your personality, story, experience, guidance, and a clear, simple path to a result. Technology, including remote or online services do have a place within most dog businesses, but it needs to be used in the right way. A way that genuinely makes sense for your customers and produces good results e.g. delivering one to one lessons over Zoom. If you do run an online membership, make sure you are present and offer in-depth advice and a genuine community that owners can use to support each other. It´s not making money in your sleep Online offers only work when you already have audience, trust, and community in place. So, your first step is to actively build an audience. BEST MOMENTS “The online space is so noisy…You're no longer competing with other dog trainers for attention. You're competing with the entire advertising system.” “If it really were that simple, why is everybody not raking it in.” "The marketplace is shifting for everybody … we're craving human connection … because the tech's overwhelming everybody." “It's the equivalent of an in-person business just online.” “You got to stand out in a way that works for you, in a way that aligns with your brand. Join our free 90‑minute webinar where we’ll walk you through what’s working right now for dog pros who want a business that actually supports their life. Sign up here - https://www.caninebusinessacademy.com/90-min-masterclass SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. 🏆 Their award-winning work has earned recognition including: – UK StartUp Awards: Business to Business (Midlands) – Small Business Awards UK: Most Innovative Small Business 2025 – Business Awards UK: Most Innovative Pet Product 2024 – Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    34 m
  • Dog Trainer Burnout is a Money Problem: Fixing Your Business Finances with Bobbie Logan

    Dog Trainer Burnout is a Money Problem: Fixing Your Business Finances with Bobbie Logan
    Apr 7 2026
    Many dog trainers burn out because they work long hours for very little money – It doesn´t have to be like that. Fixing your business finances automatically solves that problem. Today, we sit down with Bobbie Logan a financial empowerment coach and multi‑award‑winning bookkeeper to discuss why burnout is so strongly related to how you hand your business finances. We bust the money-related myths that are holding you back - “I can’t charge that,” “accountants are a luxury,” and “I’m running this for the dogs, not for profit.” We also unpack how to develop the practical money habits you need to break this negative cycle. Including, monthly money dates, simple bank account setups, and tax pots, and asking better questions of your accountant. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS Treating financial support as a luxury creates hidden risk. Early, ongoing bookkeeping and strategic input will reduce tax, smooth cash flow, and support better decisions. Hiring a decent bookkeeper from the start pays for itself many times over. Choose a bookkeeper that uses language you understand and is happy to answer all of your questions. Why pay for someone who only handles your tax return when you can have an expert there to help you build your business. Most of us have a negative mindset around money e.g. the belief that “money doesn´t grow on trees.” That holds us back. Bobbie explains how to address that issue. When you don´t charge what you are worth, you are holding your customers back as well as yourself. BEST MOMENTS “Burnout is actually a state of you're not earning enough - It's not that you're doing too much.” “Knowing your numbers is the one thing that will drive your business and really drive you to make more money.” “If you are not charging your worth, you already feel worthless.” “As a business owner, you don't do it for free. You're not a charity. You are there to share your knowledge.” If this episode has hit a nerve around money, you need to be at CBA Live on the 9th and 10th of July. Bobby will be there in person, going deeper into money mindset and sharing simple, no‑jargon tips to improve your dog business´ bottom line. 👉 Grab your ticket now at https://www.caninebusinessacademy.com/cba-live-2026 GUEST RESOURCES https://www.instagram.com/thewanderfulbookkeeper SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness www.caninebusinessacademy.com Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 12 m
  • Going From Stuck to Sold Out: Why Dog Trainers Need to Focus on One Core Offer & Human-Connection

    Going From Stuck to Sold Out: Why Dog Trainers Need to Focus on One Core Offer & Human-Connection
    Mar 31 2026
    Dog trainers often ask, “What else do I need to offer to make enough sales?” This episode shows you it’s not about adding more. It´s about changing your focus, which can even mean you end up doing less. You’ll hear why so many trainers are trapped offering low‑priced classes and working endless evenings, how to challenge the “truths” you’ve absorbed about what clients will pay, and how one purpose‑driven, higher‑value offer plus simple, personal sales can change your income, your schedule, and your enjoyment of the work. KEY TAKEAWAYS You are in control. If you hate what you are doing and it does not align with your purpose, what you are passionate about - you can change that. Choose a product that you are passionate about and focus on developing that. You will stay engaged, help people you really can help and deliver fantastic training people love and are willing to pay for. Challenge the “truths” that are holding you back - when you question beliefs like “people won’t pay that here” or “clients don’t value what I do,” you realise most of your limits are self‑imposed, not market‑imposed. Fix your mindset to fix your business. In a world where human connection is becoming rare making the effort to respond personally is huge e.g. responding to a sales enquiry by sending a short video reply. BEST MOMENTS “Your purpose will lead the way. If the purpose is passion driven.” “We need to be led by that passion. Because you'll get sick of what you do if you're not enjoying it.” “Mindset - It’s not that your mind is broken. It's how set are you in your brain?” “If you're going down a path that doesn't excite you and light you up if you're working with people that you fucking hate - It's all down to you. You get to change this .” “If you learn how to sell better and sell air quote properly, this is what's going to massively change your life.” “We genuinely believe human connection is of the highest importance, because we're not having it anymore.” Want to find out more and start reshaping your dog training business? Join our free 90‑minute webinar at caninebusinessacademy.com and see how one core offer, a stronger mindset and human‑first sales changes everything. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    23 m
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