Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Economía Exito Profesional
Episodios
  • Are You a CPD Junkie? How to Stop Hoarding Learning and Start Using It

    Are You a CPD Junkie? How to Stop Hoarding Learning and Start Using It
    Dec 17 2025
    DESCRIPTION Are you collecting courses, certificates, and dog training books like a CPD junkie? Taking course after course without any real purpose behind what you are learning? In this episode, Jo & Vicky unpack the vital role CPD (Continuous Professional Development) plays in the dog training world. They explore how easy it is to slide into learning for learning’s sake, fuel imposter syndrome, and drift away from your original purpose – and how to flip CPD into something intentional and aligned with your niche, your clients and the business you actually want to run. KEY TAKEAWAYS CPD should support your strategy, not constantly rewrite it – choose learning that moves you toward the business you actually want to run. Ask yourself why am I studying this, what am I going to do with this knowledge. Don´t do a course, then shoehorn that service into your business to justify the course. Purposeful, well-chosen CPD deepens your impact; endless courses without a plan just fuel overwhelm and self-doubt. Both formal education and firsthand experience matter – it’s how you blend and apply them that grows your confidence and your business. Your niche and offers are allowed to evolve; testing, pivoting, and dropping what doesn’t fit is part of building a sustainable dog business. Loving learning for its own sake is valid, as long as you’re honest with yourself and don’t force every new idea you pick up into your services. BEST MOMENTS “Knowledge is definitely power, but knowledge can be a curse as well .” “I am a massive CPD junkie. I f**ing love doing all of the dog knowledge courses.” “The skill is having the ability to do both - be aware of what you want your education skill level to be and knowing how you want to utilise that in your business.” “Don't overwhelm yourself by doing too much for the sake of doing it and getting FOMO around, not going to these events.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com Quiz: https://quiz.caninebusinessacademy.com/health-check ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists, and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    32 m
  • From Pocket Money to Proper Money – Rethinking Your Dog Training Prices

    From Pocket Money to Proper Money – Rethinking Your Dog Training Prices
    Dec 10 2025
    DESCRIPTION Are you working flat out in your dog business but still not paying yourself what you "need" – never mind what you "want"? In this episode, Jo & Vicky dive into the messy subject of pricing your dog services. They unpack the difference between your "need number" and your "want number", how to sense-check your current prices against your goals, and why simply “charging more” won´t work if the service itself doesn’t deliver a premium experience. You’ll come away with a straightforward way to assess your current pricing, your offers, and how to attract the right clients - people who want what you offer and are able to pay what you are worth. You´ll be able to build a dog business that actually supports the life you want, without your having to run yourself into the ground. KEY TAKEAWAYS Copying other people’s prices or inherited packages rarely works– it’s a quick fix that often keeps you undercharging for your time and expertise. Bear in mind that a “one-hour” service rarely takes only an hour to deliver. Travel, prep, follow-up and admin all eat into your day and must be reflected in your pricing alongside overheads like running your business vehicle and rent. Your “need number” is what you must earn each month to cover living costs. Your “want number” is the higher income that lets you fund your bigger goals and “dream life” extras. Your "need number" combined with your "want number" will give you a clear income target and see whether your current offers and fees will realistically support your lifestyle and goals. Doing the maths on how many clients or class places you sell each month helps you spot whether you have a lead-generation issue, a sales issue, or a pricing issue. Premium pricing only works when the service delivers – structure, support and outcomes must create a genuine win–win for you and your clients. If it doesn´t you won´t attract and retain the type of clients, you need. Building a good reputation is critical to being able to charge what you want and keep attracting enough clients. BEST MOMENTS “It never put people off - the price. It was the value behind getting your dog walked on its own.” “Look at your numbers. Know how many inquiries you're bringing in each month. Know how many of the service you have to sell in order to hit your need number.” “Then you start to look at is it actually feasible to sell that many.” “Because it's a premium service now, whereas before, it was a scratchy service - it now warranted that higher price tag.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists, and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    43 m
  • Why Authenticity is Your Brand’s Secret PR Weapon with Charlotte Nichols

    Why Authenticity is Your Brand’s Secret PR Weapon with Charlotte Nichols
    Dec 3 2025
    DESCRIPTION Building a business that people trust, recognise, and seek out isn’t about being perfect, it’s about being authentic and doing your absolute best. This week, Jo & Vicky are joined by Charlotte Nichols the founder of dog industry centred PR agency Harvey and Hugo. Charlotte shares how using authentic PR techniques combined with your own story sets you apart and helps you to attract clients that are a perfect fit for you and what you are trying to achieve. Tune in for honest advice on overcoming self-doubt, simple PR strategies, and why showing up as yourself is your strongest brand move. KEY TAKEAWAYS PR is not just sending out a press release, writing a book or entering some awards. It literally is the way you decide to dress, the way you decide to speak, the way you decide to greet your customers Your quirks and real-life experiences are your brand’s hidden superpower. Let what sets you apart define your business. Knowing your values makes every brand decision simpler. In a world of AI people are actively looking out for fakes and avoiding them, which is helping to make authenticity more powerful. People can trust you. Clients enjoy learning from your experiences, not perfection. Happy clients and authentic testimonials do more for you than slick marketing. Use stories and emotion in your PR, they’re what people connect with and remember. Take creative risks. Standing out beats playing it safe every time. You don’t need big budgets for PR, starting small and following up works wonders. There is a lot you can do yourself. Use the phone, not just social. Actually tale to people. As you grow, keep reminding the world exactly what makes you valuable. Redefine success on your terms. A lifestyle business can be powerful, profitable, and deeply fulfilling. BEST MOMENTS “You need to keep reinforcing why you create value for your customers and how you do it, and your customers telling that story is the best way.” “Don´t give up you´ve got to be relentless with PR.” “People do business with people, human to human. Forget B to B, B to C - It's human to human.” “Try and take a photograph that tells a story.” “Start small, start local.” “I'm gonna be as bold as to say, for a lot of us, certainly in the Force Free community, we are effectively marketing ourselves to our peers, our competitors, than we are to our ideal audience.” “People are employing other dog trainers… and then they're ending up like not making any profit. They're ending up having loads more stress. They're not actually happy. ” EPISODE RESOURCES https://harveyandhugo.com https://www.instagram.com/harveyandhugopr https://www.linkedin.com/company/harvey-and-hugo The Pocket Sized PR Plan - PRsonal Podcast - https://podcasts.apple.com/gb/podcast/prsonal/id1671838944 The Pocket-Sized PR podcast - https://podcasts.apple.com/us/podcast/the-pocket-size-pr-podcast/id1790644301 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 14 m
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