Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Economía Exito Profesional
Episodios
  • From Dreading Sales to Owning It: Your Path to Confident Selling

    From Dreading Sales to Owning It: Your Path to Confident Selling
    Oct 14 2025
    DESCRIPTION Are you struggling to sell your services without feeling pushy and uncomfortable about the sales process? If you are you are far from alone, most business owners struggle with this. Today, Jo & Vicky share mindset shifts, practical strategies, and real-world stories to help you to get past the stigma associated with making sales, so you can grow your business fast and ethically. They demonstrate why learning to sell with integrity and purpose is the key. Before sharing how to communicate value, set boundaries, manage customer expectations, and ensure that every sale turns into a win for both you and your client. KEY TAKEAWAYS There really is nothing “icky” about sales. If you have something someone needs, you are actually doing them a good turn by telling them about it. Selling with purpose means offering your services in a way that genuinely serves your clients, while aligning with your values. The aim is to make sales that benefits everyone involved. When you know you truly have the solution that person is seeking, selling becomes much easier. Focusing on delivering real value and results, automatically leads to financial success. Build your confidence in the service you offer. If something needs tweaking to make it better, tweak it. Don´t sell by undervaluing what you have to offer. Each sale needs to be a genuine win-win. Both you and your client need to get something of value from the transaction. Ensure you are targeting people you can genuinely help and that you are happy to work with. It is far easier to sell a simple, highly targeted service than it is to try to sell something complicated. Make it really quick and easy for the person to pay. BEST MOMENTS “We are talking about selling with purpose.” "I don't want to be the world's best kept secret, because it doesn't help anybody." "It really baffles my brain that as business owners, we think that selling is a bad thing." "Why can't you make money and still be the most caring person ever?" "If all the win is for the client and you're losing out, how is that sustainable?" "You will burn yourself out. You'll overwhelm yourself, you'll wish you hadn't included all that stuff that you've included." SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    43 m
  • From Chaos to Confidence: Streamlining Your Business with Smart Systems

    From Chaos to Confidence: Streamlining Your Business with Smart Systems
    Oct 7 2025
    DESCRIPTION In this episode, Jo & Vicky sit down to talk about – using systems in your business. On the surface this sounds like a boring subject, an episode you might be tempted to skip. But, when you invest in the right business systems and learn to use them well you end up saving a huge amount of time and money, which also greatly reduces your stress levels. Listen in to learn how to choose the right systems, buy them at the right time and use them in a productive way. KEY TAKEAWAYS A CRM system helped Vicky and Jo streamline their appointment management, automate reminders, invoicing, client sign up and more. The right CRM gives you an overview of each client, so you can target them with the right messages and products. Start simply, and when you are ready to scale, invest in the systems you will need to manage a larger customer base. The right CRM will improve your customer experience and ensure all leads are followed up on. Automating your social media is a huge win. Consistent posting builds trust and the algorithm loves it. Avoid shiny object syndrome. Only buy what you need and don´t waste time trying to learn the features you don´t need to use yet. AI tools like ChatGPT can become a strategic partner in your business. Jo explains how she has trained it and which version to use. AI is a great writing assistant. Don’t overcomplicate your website. Bloat stops people finding what they need. Remember, human connection is still your most powerful business tool. Don´t automate everything, still make those personal calls, reply in person and comment. BEST MOMENTS “Business systems sounds really boring, but you know us, we're going to jazz it up. We're going to CBA it up.” “If you are serious about building your business purposefully, you do need to invest in those systems.” “That's where the systems really come in, because you do get a lot of time back if you use them appropriately, and it's at the right time in your business to use them.” “For A CRM system, our biased verdict is Keap. We do have an affiliate code that we can give you to get you a storming deal with them.” “I’m a big, big advocate of chat, GPT and AI.” EPISODE RESOURCES http://www.keapnow.com/canineplaybook SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    58 m
  • How PACT’s Unique Approach Enables Members to Thrive, Not Just Survive with Jason Light

    How PACT’s Unique Approach Enables Members to Thrive, Not Just Survive with Jason Light
    Sep 30 2025
    DESCRIPTION In this episode, Jo & Vicky are joined by Jason Light, Director at PACT (Professional Association of Canine Trainers). They provide ABTC recognised courses and a support network for dog trainers who want to build ethical, resilient practices that grow fast and stand the test of time. PACT is known for its welfare-first, science-led approach to assessing and training dog professionals. Today's conversation isn't about competing voices. It's about exploring how we can collectively support trainers and behaviourists to build sustainable, ethical practices that work for them. KEY TAKEAWAYS PACT training is a combination of online and in-person. It is a highly flexible and supportive way to learn. At PACT they find ways to tick multiple business strengthening and ethical boxes with one activity. Imposter syndrome holds most trainers back. There are several root causes PACT will help you to overcome yours. Counter-intuitively, knowing how you can exit your business, e.g. sell it, is freeing and empowering. Collaboration, not competition, is the future of the dog training industry. Practical examples of this working in the real world are discussed. Building sustainable, ethical practices is essential. Sustainable includes building a business that will provide you with an income for decades to come. Compassion fatigue is a key reason trainers leave the industry. PACT provides training and support to address this issue. For long term success, business skills are just as important as dog knowledge. There are lots of ways to work that enable you to only do the things you like doing and are good at. Jason explains how. BEST MOMENTS “How can we have a truly sustainable business in every sense? - the financial sense, longevity, resilience, as well as the social and economic benefits that you can achieve.” “We’re seeing more behaviourists and trainers cross referring between each other.” “You can do it (PACT training) flexibly in your own time, but the in-person days are kind of fixed.” “We're really passionate about showing best practice... a really modern way of doing business.” “At PACT we find ways to tick multiple boxes with one activity.” “I made a whole career out of finding fantastic people that do brilliant stuff and getting their support and paying them for it.” EPISODE RESOURCES https://www.pact-dogs.com Free taster courses - https://www.pact-dogs.com/pactfreecourses SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 20 m
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