Let's Talk Dog Business Podcast Por Jo & Vicky arte de portada

Let's Talk Dog Business

Let's Talk Dog Business

De: Jo & Vicky
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The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Economía Exito Profesional
Episodios
  • How to Turn Scrappy Beginnings into Serious Success with Andre Yeu

    How to Turn Scrappy Beginnings into Serious Success with Andre Yeu
    Nov 26 2025
    DESCRIPTION Running a dog business is hard—balancing clients, new trends, and that constant search for success can be exhausting. In this episode, we are joined by Andre Yeu, founder of When Hounds Fly Dog Training. Today, we’re talking about starting scrappy, building a thriving business, and the power of choosing your clients wisely. Andre shares how to move beyond “doing it all,” adapt to a changing industry, and stay authentic, doing so even as client expectations evolve. KEY TAKEAWAYS Winging it is a valid way to start and maybe doing training part time. Taking action before you have it all figured out is a great way to unlock real growth. You don’t have to take on every client that comes to you. Being selective builds a stronger business and can also be good for your reputation. Real change comes with mentorship. Learning from people who are further along than you fast-tracks growth and greatly improves your confidence, but vet your mentor carefully. Forget what your peers think about the way you do things. It´s your clients you need to please. But still stay open to feedback. Adopting shiny new tech or employing the latest methods doesn´t guarantee results. You need to use what serves your business. Your business needs to evolve as your clients’ needs change e.g. AI is making expert info more easily accessible, so dog owners need their trainers for the human support, empathy, and guidance technology can’t offer. Trust is built long before a sale—multiple touch points across different channels let clients feel like they know you before you’ve even met. Your story is your superpower. Sharing your face and journey builds trust in a way no logo or certificate can. The human touch is irreplaceable. As AI begins to take over, building real relationships and tailoring your service will increasingly set you apart. BEST MOMENTS "I've always set criteria for the types of clients we work with, even if we are like starving and it's famine time." "Find a circle, your tribe of entrepreneurs, that will teach you the shortcuts so that you don't have to spend as much time experimenting." "People don't mind that they connect with me on social media, and they go to my classes and it's one of my team members teaching." "I wish I had looked harder back in the day for that mentor, that coach." "Our role has to change." GUEST AND EPISODE RESOURCES https://www.whenhoundsfly.com/origin-story-andre-yeu socials: @whenhoundsfly SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 21 m
  • The Curse of Knowledge – How to Stop Confusing Your Clients

    The Curse of Knowledge – How to Stop Confusing Your Clients
    Nov 19 2025
    In this episode, Jo & Vicky tackle what they call the "curse of knowledge" something they see a lot within the dog training industry. There is a strong tendency for trainers to use expert jargon and too much technical detail to the point where clients struggle to connect with and understand their dog trainer - a frustrating experience for both parties. Through personal stories and industry insights, they share practical ways to simplify your message, build a genuine connection with each client and stop overwhelming or confusing them. KEY TAKEAWAYS Overuse of technical terms and industry-specific language may alienate potential clients—plain language is essential for connection e.g. Members of the public still call themselves dog owners rather than dog guardians. Genuine communication and empathy bridge the gap between you and your clients. They foster trust and encourage engagement. Focus on outcomes and keep your explanations simple. Dropping the ego and not being judgemental are crucial for understanding clients’ choices and supporting them without bias. Practical, hands-on experience is just as vital as academic knowledge. Both are needed for effective training and business growth. Observe and learn from successful communicators and social media accounts. Feelings of inadequacy often stem from gaps in business skills as well as in your dog training knowledge. When you broaden your expertise in both areas you suffer less from imposter syndrome. This makes you more confident and easier to connect with your clients and adapt to their needs. BEST MOMENTS “Remember who you are talking to.” “I remember going to clients, and was like, oh, yeah, “so the dog's olfactory system”, and they were going “what?!” “Gauge how much that person wants to know.” “It's still going to be difficult to fully understand how that person is going to interpret the knowledge that you're sharing, because everything's a bit subjective.” “Again, it comes back to that judgment of other people and other trainers." EPISODE RESOURCES https://www.youtube.com/@yorkshire_canine_academy SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    52 m
  • Owning Our Decisions: Reflecting on a Challenging Year at CBA

    Owning Our Decisions: Reflecting on a Challenging Year at CBA
    Nov 12 2025
    DESCRIPTION This year has been one of the hardest we’ve ever had in business. Making the decision to go all in and state publicly that we only work with force-free dog professionals wasn’t easy, but it was the right thing for us, and for the values Canine Business Academy was built on. In this episode, we’re being completely open about what that journey has really looked like. We talk about the uncomfortable moments, the mistakes, the fear, the times we might have come across as egotistical and why we’re choosing to own every part of it. We're sorry to anyone we’ve unintentionally hurt along the way. Growth isn’t clean. It’s messy, confronting and sometimes painful, but it’s also where integrity is tested and the truth gets louder. If you’ve ever had to make a decision that cost you comfort, clients, or approval, this one’s for you. Because standing for something always comes with challenge but it’s how you keep standing that matters. KEY TAKEAWAYS This year, Jo & Vicky took CBA 100% force free and have started saying that in a very clear way. Jo & Vicky slowly and painfully realised that being open to all trainers, while well-intentioned, ultimately put them at odds with their own beliefs about what’s best for dogs. Before you start, sit down and work out what your personal and work values are and set your business up to fit in with that. If you don´t, you are opening the door to inadvertently upsetting people when you realign your business with your values. Every business goes through challenges, accept that and do your best to be ready to work through them. Be aware of the role fear can play in letting yourself go down the wrong path or avoiding issues that need to be dealt with quickly. Seek out clients that are a good fit for you, in particular when it comes to your core values. BEST MOMENTS “ When we first launched CBA, we didn't have that clear stance,…we are force free trainers.” “It’s almost like we just lost our way.” “We don't work with people who train like that anymore. However, we are not going to accept you talking about people in a derogatory way and tearing people down. That is not what CBA is about.” “We genuinely do care, and we genuinely do want to support .” “Just be unapologetically you, because that's all you can be. And if you piss people off along the way, it will be unintentionally, but hopefully that forgiveness can come back.” “We were cutting off our nose to spite our face hugely…our words and our actions weren’t matching up.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 1 m
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