Episodios

  • Disruptive Thinking: Scaling Your Business Beyond the Ordinary with Kane Baron

    Disruptive Thinking: Scaling Your Business Beyond the Ordinary with Kane Baron
    Jun 25 2025
    Jo & Vicky are joined by Kane Baron who runs Disruptive Media (formerly Progressive Media), the UK’s largest podcast agency. They specialise in branding and monetising content for commercial purposes, particularly podcasts and long form content. Kane learned his trade when Rob Moore, a serial entrepreneur who has clocked up billions of views across multiple media channels and has millions of followers, made him his business partner. To say Kane knows a thing or two about branding, marketing and building a business is an understatement. You can be sure that the advice he shares in this episode will be invaluable for you and your business. If this episode leaves you hungry for more from Kane, why not join the Canine Business Academy - Kane is one of the mentors that delivers our pod classes - https://www.caninebusinessacademy.com/the-membership KEY TAKEAWAYS Business opportunities are everywhere. As a 5-year-old, Kane made £30 to £40 fetching drinks for guests at his parents´ wedding and being allowed to keep the change. Be curious, ask people about their businesses. When you do, you will see new opportunities for your own business. When you experience bad times, which you will, just keep going. Finding a good mentor is your shortcut to success. Because of their experience, your mentor will see potential in ideas you would otherwise dismiss. Listen to your customers’ moans, they tell you what they desperately need from you. Your USP, unique selling point. Productise yourself and your offering. When you do, making sales is far easier. Sell outcomes – tell the customer what they will get out of your product. If you don´t sell packages of lessons your customer won´t be with you long enough to see results. Don´t undervalue your product, it´s better to start high and maybe bring your price down a bit, than it is to start low. If you don´t reinvest you will stop growing. BEST MOMENTS "My speciality is branding (and monetising) content for commercial purpose." "Said with love...suck it up. It's kind of what you signed up for." "If you want to get incredibly successful in your business, go find a mentor.. it´s the shortcut." "If you´ve started a business, you are now a salesperson, we all have to become salespeople." “Investing in yourself is the best thing you could ever do .” “You don’t ever want to sell to the low end of the market. You always want to be reassuringly expensive.” “Productise yourself and your offering… that’s what allows you to up your prices.” EPISODE RESOURCES https://www.linkedin.com/in/kane-baron-064b0a178/ @thekanebaron SOCIALS AND IMPORTANT LINKS Take our business brain quiz now for FREE - http://quiz.caninebusinessacademy.com/ https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness www.caninebusinessacademy.com https://www.facebook.com/groups/caninebusinessacademycommunity/ Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 3 m
  • Building Your Purposeful Pet Brand with Kate Hendry

    Building Your Purposeful Pet Brand with Kate Hendry
    Jun 18 2025
    DESCRIPTION Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business. She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you noticed and remembered. Kate shares practical strategies that any dog business, regardless of size, will be able to use. KEY TAKEAWAYS Branding your business changes your mindset. It stops you from thinking of yourself as just a small local business and helps you to grow. Branded small businesses have an edge over large corporations. Their brands are more personal and easier for customers to identify with. Lean into the things that you are passionate about. Identify something that is different about you and build that into your brand e.g. If you sing while walking your dogs – you could be the singing dog walker. It can be a tiny thing, something that makes you more human and personable is ideal. Build a purposeful brand rather than a professional brand. It tells people so much more about who you are and what they will get from working with you. Don’t be afraid to niche down. Kate´s business really took off when she did that. Niching down provides clarity – you know exactly who you are targeting and how to reach them. A clear mission and what makes you different from the competition are the foundations on which to build your brand. People crave human connection, and when you are authentic and share who you are personally, customers will be drawn to you. Kate teaches people to tap into psychology to design their website and advertising materials to make customers more likely to buy from them. BEST MOMENTS “A brand is not just a flat thing. It can have a personality, and it can match your personality.” “As a small business, you have a whole lot more power in the fact that it’s you running it, and it’s not a team of faceless people.” “By the end of it (Kate´s training), they're like - that last piece of content took me 10 minutes because I have the foundations and know what I am talking about.” “We're just so blind to some of the special things about us…we put ourselves in a box.” “I just leaned into where I was in my life and the things that I'm passionate about.” EPISODE RESOURCES https://finbostudio.co.uk https://www.instagram.com/finbo_studio SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 4 m
  • Going From Part-time to Six-figure International Dog Trainer in Only a Few Years with Shelina Duke

    Going From Part-time to Six-figure International Dog Trainer in Only a Few Years with Shelina Duke
    Jun 10 2025
    DESCRIPTION In this episode, Jo & Vicky are joined by Shelina Duke The Poodle Trainer who switched from teaching primary school children to training dogs and specialising in Poodles. Shelina very quickly went from only doing dog training in the evenings to working with clients from across the world. She shares how family circumstances pushed her to change her mindset and seek out business training and mentorship that enabled her to grow at an astounding rate. KEY TAKEAWAYS If you think of yourself as a small business, that is what you will continue to be – a small, local business. Changing your mindset is crucial. From the very start treat dog training as a business rather than a hobby. Invest in business training. You can learn a huge amount from non-dog training businesses. Stop caring about what other dog business owners think of you. Invest some of what you earn back into your business. Do not fall into the trap of working every single minute of the day. With social media you've got to keep showing up, it takes time for people to trust you. You need a strategy to get the most out of social media. The way you think about money and your business and the words you use hugely impacts how successful you are. If you don´t think you can grow and make a lot of money, you won´t. Comparing yourself with others keeps you small. If something doesn´t work, don´t hide from it, learn from it, tweak things and go again. Stick to your values and be client focused. BEST MOMENTS “I´ve never had freedom like this.” “As soon as I knew more about business, I asked myself – Why am I keeping myself so small?” “You are almost conditioned to stay in your lane.” “It’s really not as scary as it seems to put yourself out there on social media.” “Bringing staff on is f**king scary.” “Mindset is huge, and it is scary, but you’ve got to give into it.” “I stopped enrolling in every single course. They taught me to train better, but it didn’t help my business.” “The more you practice it, the easiest it is to get over it.” “Now I look back, and I genuinely don’t know how I did it without going insane.” EPISODE RESOURCES https://www.facebook.com/shelinathepoodletrainer https://www.withtheflo.co.uk/training-your-poodle https://www.instagram.com/trainwiththeflo SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 16 m
  • From Passion to Profit: How Jo Scaled Her Dog Training Business

    From Passion to Profit: How Jo Scaled Her Dog Training Business
    Jun 3 2025
    DESCRIPTION In this episode, Jo shares her dog training success journey. At the age of only 29, Jo was an advertising account manager responsible for some huge brands including Skoda. She had a great life, but getting and training her Husky prompted her to change direction and become a dog trainer. In her 1st year Jo earned £30k and soon scaled up to achieve monthly earnings of £25k. She did all of this despite Covid and personal setbacks. Jo explains how she achieved this high level of success in such a short time. She also shares her experiences of various dog training courses, including The Kennel Club, Bark Busters, CPD, The UK Dog Whisperer, Sarah Whitehead , Elite Closing Academy and compares some of the techniques she learned. KEY TAKEAWAYS Continuous learning fuels success. It keeps you current, develops new skills, boosts your enthusiasm and can be used to attract more clients. Investing in yourself only pays dividends if you take action. Make sure the training is of good quality e.g. The course includes practising what you learn. Business training is vital. You progress so much faster when you run your business properly from the start. Don´t underestimate how much you can learn from books. Be willing to step out of your comfort zone. The right mentor will motivate you as well as provide advice that will transform your business very quickly. Big goals are motivating but also having smaller goals that are like steps to get you there works best. See everything you do as an opportunity to learn. Learning to adapt and make the most of the tools and resources you have available ensures you make progress even during the tough times. Joe did this during CoVid. Surround yourself with the right people. Respect your business partner and the fact that their experience gives them a different perspective on things. Always be open to new opportunities. BEST MOMENTS “The opinion was, don't get a husky for your first dog, you idiot, they are not pet dogs.” “I thought, ‘I want to make money off of dog training. I want to make really good money doing something I enjoy.” “If you're not going to do it, what's the point? don't invest, save your money.” “I will never be able to put into words the power that the community gave me.” “What work are you willing to put into this to make it work for you? ” “Step into the unknown and see where it leads.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    53 m
  • The Power of Coaching: A Story of Business Transformation - From £80 to £1,500 per Course

    The Power of Coaching: A Story of Business Transformation - From £80 to £1,500 per Course
    May 27 2025
    In this episode, Jo & Vicky reshare the story of how they met, why and how they set up The Canine Business Academy and Let´s Talk Dog Business Podcast which have both grown at a phenomenal rate. Vicky shares how meeting Jo and being coached by her transformed her approach, which enabled her to go from charging only £80 for her dog training to having clients scrambling to pay her £1,500. This eye-opening episode contains some real golden nuggets and ah-ha moments. It will help you understand why it´s time to invest in yourself so you can take your current business to the next level and leverage your knowledge to create multiple streams of income. KEY TAKEAWAYS Following the traditional dog training paths only got Jo & Vicky so far. They were working long hours for little reward. Trying to be a Jack of all trades and offer too many services wasted a lot of energy. Having to work so many hours and still not making ends meet was soul destroying and unsustainable. When you are working too hard, it is difficult to find the time to pause and reflect on what you can do instead. But if you don´t do this and change how you are working, you remain stuck living a life that drains you. You have to invest in yourself to be able to take things to the next level. Coaching is highly effective, you learn fast and get incredible support from someone who has been where you are now, Once you have committed to changing your business, go all in. The right coach will push you, so you have to get comfortable with being uncomfortable. Once you have created one successful business, setting up another one is much easier. You need to believe in your true value and charge accordingly. When Vicky went from charging £80 to £997, clients who´d done the puppy class for £80 went ahead and paid Vicky £997, then £1,500. BEST MOMENTS “It´s physically hard work. It's mentally hard work, because you've got all these different parts to think about, all these different dogs.” ““I was accidentally building this bl**dy empire of dog walking that I didn't actually want.” “I genuinely think mindset is what sets people apart.” “Merging just worked beautifully because we had those same values. We were running businesses that were essentially the same.” “Ask - what positive action can you make today to start making a difference.” “There are so many versions of success.” “When you've got that support system …. You all have the opportunity and ability within you to create something that you never dreamed possible. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 3 m
  • The Power of Niche Expertise and Client-Focused Strategies with Hannah Antrobus aka The Spaniel Guru

    The Power of Niche Expertise and Client-Focused Strategies with Hannah Antrobus aka The Spaniel Guru
    May 20 2025
    In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business. She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals. KEY TAKEAWAYS People like authenticity. Sharing your lows as well as highs enables you to really connect with others. You will be trolled. Be ready for it and don´t take it too personally. In Hannah´s case it actually helped her to rank. Don´t be afraid to charge enough to earn well and enjoy a good standard of living. Other professionals are not afraid to do that, nor should dog trainers be. People who are always questioning what you are doing will in the end pull you down. Help your clients understand the positive impact your training will have, so they can see the value. Charging appropriately creates more freedom and enables you to develop a better business and service. Stop thinking of dog training as a charity service. It is a career. Not giving everything away does not mean you don´t care. Always start your day positively, it frames how you feel and impacts how well the rest of your day goes. Life happens. Even when you are successful you will still face challenges and experience some slow periods. Being adaptable is an invaluable skill. Just do what you do well and stop worrying about things that are not your responsibility. Niching helps you focus your efforts. Niching down makes it easier to build a strong brand. Don’t be afraid to reach out to other professionals and collaborate. Invest where appropriate. Get face to face with clients to build rapport. You can still do this using Zoom. BEST MOMENTS “There was a little bit of trusting my own intuition.” “If you drop that guard, you build rapport with them.” “We need to know when to learn and invest, but also not feel we have to absorb and be able to do everything.” “Progression doesn´t equal perfection.” “It´s getting comfortable with sometimes being uncomfortable.” “That time and energy you're spending on worrying about that person is time and energy you're not spending doing the things that you love.” “Keep doing you.” “Try not to overthink it.” “You are really client led.” EPISODE RESOURCES https://thespanielguru.com https://www.instagram.com/thespanielguru SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 7 m
  • How Proper Strategies Enable You to Choose the Right Tactics so You Stop Wasting Energy and Grow

    How Proper Strategies Enable You to Choose the Right Tactics so You Stop Wasting Energy and Grow
    May 15 2025
    In this episode, Jo & Vicky sit down to discuss all things strategy. They explain what a proper business strategy looks like, how to break that down into steps, choose the right tactics to achieve each step and implement them successfully. Jo & Vicky discuss the most common errors that business owners make when working out their strategies and share highly effective ways to make sure you do not make the same mistakes. KEY TAKEAWAYS Your strategy is where you want your business to be. Tactics are how you get there. Without a strategy your chances of succeeding are low. Be realistic about your strategy. If you want to achieve £10k a month, how many £35 sessions do you need to sell, can you really do that? If not, review your strategy. When you are sure of what you want to achieve, you choose the right tactics, so that you don´t waste time doing things that won´t work. Thinking only about the next step makes it more likely you will head in the wrong direction. When you run a workshop, work out what the next step for those clients could be and set them up to take it with you. That way you retain them. You have to take consistent action and be persistent. Be realistic about the effectiveness of each tactic e.g. Using social media for marketing is a good tactic, but because of the algorithm if you post only once you won´t get clients. Don´t give up too soon on a tactic that is working for others. Try it, analyse it, then tweak things. As you do things, ask yourself why am I doing this? This helps you double check that you are doing things that fit in with your strategy. Don’t use a tactic just because others are doing it. Double check that it is a good fit for you. Continue to learn but be wary of getting distracted from the path you have chosen. Constantly review, reevaluate and tweak your business strategies and tactics. Your strategy and tactics depend in part on what stage your business is at. BEST MOMENTS “There´s so many different ways to look at strategy.” “Some people blur strategy with tactics.” “You have to take action.” “We're forever tweaking our strategy.” “With a brain dump, you can just see all your ideas.” “You are constantly reassessing and re-evaluating all of the different tactics.” “With strategy mindset is linked to every single piece of it… It’s like connective tissue.” EPISODE RESOURCES hello@caninebusinessacademy.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 3 m
  • Niche Down to Scale Up to 6-figures with Michael Shikashio

    Niche Down to Scale Up to 6-figures with Michael Shikashio
    May 6 2025
    DESCRIPTION In this episode, Jo & Vicky are joined by Michael Shikashio whose main focus for the past decade has been helping dogs that have a history of aggression. Michael trains other trainers to do the same, which has enabled him to reach and transform the lives of even more dogs and their guardians. Jo, Vicky and Michael discuss why he chose this niche and how doing so has benefited him, his clients and the profitability of his business. Michael explains how he built trust, authority and connections and quickly reached the point where other trainers were trusting him to train them. KEY TAKEAWAYS Focusing on a niche grows your authority, makes it easy to articulate what you offer, and results in more sales. Identifying a hole in the market and filling it is a win-win. Teaching others is a great way to help them and make your business far more profitable. Podcasts, conferences, workshops and writing articles for others builds trust and authority. Using social media helps but personal connection is far more powerful. There are education platforms that already have email lists of people who will be interested in taking your course, so start there. Build your brand with integrity. You will attract criticism/haters, don´t take it personally. Letting the negativity in limits your ability to love what you do and help your clients. Building a business is complex and can feel overwhelming. Break it down by asking yourself what´s the next step and focusing on taking it. Hire people to do your accounts etc asap. Look at it as an investment. Your time and passion are what you need to really grow your business. Don´t say yes to things until you are sure it will grow your business. How to evaluate this is explained in the episode. Initially you have to hustle and give more than you get back. But don´t do it long-term. It is not effective or sustainable. Automate everything you can, including in your personal life. Use processes to rinse and repeat what works. Keep things simple. Get one stream of income working before setting up another one. Be consistent. BEST MOMENTS “Spend the time to earn people´s trust, start by doing small things, little gigs .” “You might not want to do your flagship course on your own platform .” “Once you get your first hater, you know you’ve made it.” “We are not in the business of dogs; we are actually in the business of people.” “Always evaluate not only money investment, but also the time and effort investment.” “Bend, flex and pivot, but always come back to your strategy.” “Focus on one thing at a time.” EPISODE RESOURCES https://aggressivedog.com https://www.dogtrainersconnection.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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    1 h y 26 m