Social media is full of wild income claims ("I'm a 7-figure entrepreneur" 🥴), people calling themselves "coaches" even though they have no experience whatsoever and hard-working business owners being scammed. In this episode, I talk to Maggie Patterson, a vocal advocate for humane business practices rooted in respect, empathy and trust.

You'll discover...

• How we got ourselves into this situation
• Common practices that we have come to believe are normal but actually aren't ("you just need to be 1 step ahead of your client", 20% interest on payment plans etc)
• Red flags to look out for when working with a coach
• Faceless accounts & MRR - the latest online business hoax
• What we can do about it all of this

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

• Connect with Maggie on Instagram or her website
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

Evergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra on how we can use it on social media, what benefits this type of content offers and what we need to consider before getting started.

You'll discover...

• What evergreen content is & how it's different to other types of content
• How it can help you be more efficient and effective
• The key benefits AND shortcomings of evergreen content
• What evergreen formats work best
• Practical tips on how to get started

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

• Connect with Anita on Instagram or her website
• Listen to Anita's podcast "Marketing that leads" (Spotify - Apple Podcasts)
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.

You'll discover...

• What omnichannel marketing is and ISN'T
• How to choose the right touchpoints for your brand
• How to avoid getting overwhelmed, especially when you don't have a huge team
• Which channels to focus on when you don't have a huge budget
• And how to do omnichannel marketing well

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

• Connect with Jen on Instagram or Linkedin
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.

You'll discover...

• What we wording we should use: influencers or content creators?
• Common misconceptions brands have about influencers
• How to find the right creators to collaborate with
• Red flags you should watch out for
• What to do when you only have a small budget
• What makes a successful influencer campaign

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

• Connect with Brittany on Instagram
• We Are Tenzing on Instagram & NZ Creator Con on Instagram
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram!

You'll discover:

• Industry benchmarks for reach on Instagram & Facebook - what do we consider "good" and "bad" reach?
• 2 things to check before making changes to your content
• Tips on how to fix your organic reach
• My opinion on DM outreach strategies
• What really matters when it comes to SM marketing - no matter what you sell

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Book a 1:1 Power Hour with me
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!

Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media.

You'll discover...

• Why our generation craves a different type of community
• The successful strategies Lisa has used to build her brand
• ...and the ones that haven't worked out so well
• What really matters when building an audience online
• Lisa's tips to grow your own brand & business on social media

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉


Links:

• Connect with Lisa on Instagram
• Join the Golden Brands membership*
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money?

You'll discover:

• What Meta Verified is
• The 2 types of Meta Verified
• How to get verified
• Who's eligible
• What considerations you should make before signing up
• My unfiltered opinion: would I recommend it?

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Meta Verified for Creators and for Businesses
• Written version of this episode here
• Book a 1:1 Power Hour with me
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!

This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves.

You'll discover:

• Why it's easy to market our clients but not ourselves
• The 6 characteristics of service marketing
• How service marketing is different to product marketing
• The mistakes SMMs often make in their own social media marketing
• How service providers can market themselves on social media more effectively

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Check out Social Media Pro & the SMM FB group
• Book a 1:1 Power Hour with me
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Take my FREE social media quiz to discover what is keeping you stuck!